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15 amazing facts about Amul Butter Ads

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Today is the birth anniversary of the man who ushered in the ‘white revolution’ in India and lifted millions out of poverty.Google has a doodle celebrating Verghese Kurien’s birthday on India home page. Kurien went on to lead the Gujarat Cooperative Milk Marketing Federation Ltd whose Amul is one of India’s iconic brands.

 

10X20 Taaja MaalThe Amul moppet takes a witty take on current events on hoardings and newspaper ads across the country. There have been over 4000 Amul Butter hoardings till date and a lot of amazing facts associated with them.Here are 15 extremely interesting facts about the moppets.

1. Amul butter had been selling in the market for 10 years before the Amul moppet was conceived.

2. The ‘Utterly-Butterly’ tagline was suggested by author Nisha daCunha, who is also the wife of Sylvester daCunha, the man behind the Amul butter advertising and chairman of daCunha Communications that has been handling the Amul Butter for 49 years.

download (1)

3. The Amul girl was born in 1966. She still isn’t 50, but Amul celebrated her golden jubilee a couple of years ago.

4. The moppet was created by Eustace Fernandes, who was then the art director at daCunha Communications. Fernandes passed away in March 2010.

5. The first of the ads featuring the girl in the polka-dotted frock and a matching ribbon were put up on a few lamposts in Mumbai.

6. The first ever hoarding featuring the Amul girl had her saying a bedtime prayer (see the ad below). Interestingly, in her first major appearance, the Amul girl wasn’t in her trademark polka-dotted frock.

First Amul horading

7. The Amul Management (including Dr Verghese Kurien) did not interfere in the making of the ads and daCunha Communications did not even need to get their approval before putting up the ads.

8. While Amul ads are not known to trigger a controversy, but there have been a few ads that created quite a furor. The most controversial Amul butter ad of all time was perhaps the one after incidents of UK authorities conducting virginity tests on Indian women arriving at London airport. The text said, “Indian virgin needs no urgin’!” Following protests, Amul came up with another billboard apologizing for the ad.

Most controversial Amul ad

9. Indian TV’s funny man Cyrus Broacha worked as a trainee copywriter with daCunha and of the many Amul hoardings that he helped conceive was the famous “Lara, kya mara!” following Brian Lara smashing Garry Sobers’ record for the highest score in Test cricket.

Amul Lara Kya Hai Mara ad

download10. Jagmahon Dalmiya had tried to sue Amul for Rs 500 crores for a hoarding that said “Dalmiya mein kuch kala hai? Amul Maska khao, paisa nahin’ but had other thoughts when the courts required him to deposit 10 per cent of the amount.

11. The Ramalinga Raju (Satyam, Sharam, Scandalam) ad following the Satyam scam drew the ire of the Satyam board and they sent a letter demanding an apology else Satyam employees would quit consuming Amul products in protest.

Amul Satyam Sharam Scandalam ad

12. In April 1995, the Election Commission got an Amul Butter hoarding painted black. The ad showed Congressman in a tug-of-war with the hand symbol and the Commission interpreted it as a political advertisement.

13. Pia Benegal, director Shyam Benegal’s daughter had as a kindergarten student lent her voice for the ‘Utterly Butterly Delicious’ ad jingle.

14. The present Amul Butter cartoons are drawn by Jayant Rane.

15. A number of Amul ads have been based on other much-discussed ads.amul-girl_650x400_81430995551

 

Bonus: A mosaic of the Amul moppet made up of 1,432 individual Amul ads

 

(With inputs from various sources)

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Amul Acts Cheeky on Nitish Kumar’s ‘Divorce’ With Lalu Prasad Yadav

Amul's witty take on the heightened political drama in Bihar received a thumbs up from netizens

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Amul ad on Bihar political drama.
Amul has won hearts again with it's witty take on Nitish Kumar and Lalu Yadav's rife. Twitter
  • Heightened political drama in Bihar leaves everybody baffled
  • Nitish Kumar breaks up from the Congress-RJD-JDU Mahagatbandhan
  • Amul takes a witty dig at the Bihar episode

July 30, 2017: In an exciting turn of events, the government in Bihar changed from a coalition between Congress,  Lalu Prasad Yadav’s RJD, and Nitish Kumar’s JD(U) to one between JD(U) and NDA, all within 24 hours. And Amul’s take on the entire scene is not to be missed!

Following his resignation from the post of Chief Minister of Bihar, Nitish Kumar went on to take oath as the CM again the next morning, with NDA’s support.

Nitish says he quit over corruption charges on deputy CM Tejashwi Yadav, which RJD and Congress termed as “back-stabbing” and “opportunism”.

Kumar had a long association with NDA previously but had parted ways immediately after Narendra Modi was announced as their prime ministerial candidate.

With the news of the breaking up of the Mahagatbandhan spread, the world social media came alive. Some talked about the hilarious ‘divorce’ of Nitish Kumar and Lalu Prasad Yadav, while others acknowledged the blossoming bromance between Modi and Kumar. The social media was abuzz with opinions on the matter, and speculation over the next move. The entire drama was very amusing and to understand it better, one should look no further than Twitter-pictures, tweets, and memes flooded Twitter. But perhaps, Amul’s take on the new rife about the ongoing Bihar episode summed it all perfectly.

Continuing with its legacy to take a witty and unabashed take in contemporary and political issues, the brand released its cartoon featuring the two ministers.

The cartoon shows CM Nitish Kumar waving goodbye to Prasad who is seen trying to adjust the flame of his dimming lantern. Also not to be missed is the lotus in Kumar’s hand. The caption aptly reads “Jat maṅgni, Paṭna byaah” which has received applause from readers and netizens alike.

The Amul Butter ad featuring the Amul girl has been a constant on billboards and in newspapers. Featuring cleverly thought out puns on current events of the day, they are witty, unapologetic and get away with almost everything that a common man wants to say without seeking controversy!

This is not the first time when Amul political cartoons amused the viewers

 

And certainly not the first time when Bihar and its troubled tales have been picked by Amul

– prepared by Soha Kala of NewsGram. Twitter @SohaKala

 


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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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NDDB accounts for 90 percent of milk production in India: T Nanda Kumar

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By Nityanand Shukla

Ranchi: The National Dairy Development Board (NDDB) involves around a million farmers in its activities. A top official revealed the Board earning a profit of Rs. 15-20 per liter by selling milk to its various federations.

T Nanda Kumar, chairman of National Dairy Development Board (NDDB), said Gujarat topped the list in milk production followed by Karnataka. The total milk production in the country was over 140 million tonnes in 2014-15.

Nanda Kumar said the National Dairy Plan-1, now into its third year, is being implemented in 15 states, which account for more than 90 percent of the country’s milk production, over 87 percent of the breedable cattle and 98 percent of the country’s fodder resources.

Initially, NDP-I was approved for implementation in 14 milk potential states by the NDDB with a total outlay of Rs.2,242 crore for a period of six years from 2011-12 to 2016-17. Now the implementation period has been extended by two years till 2018-19 to achieve key outputs.

Nanda Kumar informed that NDDB now procures 400 million liters of milk and the two-year extension would help in achieving the desired results.

He said the government last June decided to include the three states of Uttarakhand, Jharkhand and Chhattisgarh that were formed in 2000 under NDP-1.

“It is extremely important to develop these three states, where poverty is an issue, as dairy development benefits the states socio-economically,” Nanda Kumar told reporters.

The NDDB had taken up the management of the Jharkhand State Cooperative Milk Producers Federation Limited in 2014, which has been selling milk under the Medha brand for five years.

“Once the 100,000-litre milk processing plant in Ranchi becomes operational, more and more farmers would be joining the state milk federation because of increase in price realization,” he said.

“More than 20,000 farmers would be getting the higher remunerative price at around Rs.27-Rs.28 per liter against Rs.16-Rs.17 per liter they used to get when private players used to procure milk from them,” he said.

The board has set up milk storage plants at 370 villages, where farmers from around 600 villages bring in their milk daily for purchase by the state milk federation.

However, in Jharkhand, power was a major constraint and the expenses get escalated as diesel-run milk coolers have to be pressed into service.

He said milk consumption was less in the eastern region, including Jharkhand and Assam.

NDDB, founded by Verghese Kurien, in 1965, fulfilled the desire of India’s second prime minister, Lal Bahadur Shastri, to extend the success of the Anand Cooperative Milk Producers’ Union (Amul) in Kaira, Gujarat, to other parts of India. (IANS) (Image source: thegaurdian.com)