Friday April 20, 2018

An hour-long nap after Lunch may help older Adults to preserve their Memories: Study

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An old person , Pixabay
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New York, Jan 6, 2017: An hour-long nap after lunch may help older adults to preserve their memories, improve their ability to think clearly as well as to make decisions, a study has found.

Sleep plays a key role in helping older adults maintain their healthy mental function, necessary for people as they age, the researchers said.

In the study, led by Junxin Li from the University of Pennsylvania, Philadelphia, the team examined nearly 3,000 Chinese adults aged 65 and older to learn whether taking an afternoon nap had any effect on their mental health.

The researchers found that nearly 60 per cent of the people took an afternoon nap after lunch.

Their nap time was between about 30 minutes to more than 90 minutes, with most people taking naps lasting about 63 minutes.

The results showed that people who took an hour-long nap after lunch had better health condition compared to people who did not take a nap — neither shorter nor longer.

Conversely, those who took no naps at all had four-to-six times more decrease in their mental ability.

In addition, people who did not take a nap at all, and those who took shorter or longer naps, experienced about the same decline in their mental abilities that a five-year increase in age would be expected to cause, Li stated.

The study was published in the Journal of the American Geriatrics Society. (IANS)

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Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter will be identifie too. VOA
  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

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