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Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone, says Apple CEO Tim Cook

Apple CEO Tim Cook talks about the potential of augmented reality and says it can become as bis as the universally utilized smartphones

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Apple CEO Tim Cook, Wikimedia
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London, Feb 11, 2017: Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told The Independent newspaper.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview.

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But the Apple CEO stopped short of detailing what the copany would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added.

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This is, however, not the first time Cook spoke favourably of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” technology website The Verge quoted Cook as saying last year.

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The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm. (IANS)

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Apple could acquire the entertainment company, Netflix

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Apple could acquire the entertainment company, Netflix
Apple could acquire the entertainment company, Netflix. IANS

San Francisco, Jan 1, 2018: Contrary to the reports of Apple launching a video subscription product in 2018 to counter Netflix, analysts from Citi have said that the iPhone maker could possibly buy the entertainment company by taking advantage of US President Donald Trump’s corporate tax cut.

According to Citi analysts, Jim Suva and Asiya Merchant, there is a 40 per cent likelihood that Apple will acquire Netflix. Under the new taxing rules, the tech giant will be able to repatriate about $220 billion in cash to the US.

“The firm has too much cash — nearly $250 billion — growing at $50 billion a year. This is a good problem to have,” Suva and Merchant were quoted as saying.

“Historically, Apple has avoided repatriating cash to the US to avoid high taxation. As such, tax reform may allow Apple to put this cash to use. With over 90 per cent of its cash sitting overseas, a one-time 10 per cent repatriation tax would give Apple $220 billion for mergers and acquisitions (M&A) or buybacks,” they added.

A report in business insider said that iTunes has been a huge hit for the company, but viewers have migrated increasingly to services like Netflix, Amazon or Hulu to watch their favourite shows leaving Apple struggling to offer a compelling TV or movie offering.

In September 2017, reports poured in that Apple might lease the Culver Studios in California as it plans to pour $1 billion into TV and movie productions.

The battle for best movie scripts and television projects intensified between tech giants in the Silicon Valley. Google-owned YouTube is already producing original television series and Amazon has won Oscars for “Manchester by the Sea” show.

The iPhone maker has already hired top Hollywood talent Sony duo Jamie Erlicht and Zack Van Amburg to lead its Hollywood push and is reportedly developing a new TV show that will star Reese Witherspoon and Jennifer Aniston. (IANS)