New Delhi: Blockbuster movie Bahubali is set to to be released as graphic novels, games and animated series.
Arka Mediaworks, the makers of the film and character entertainment company Graphic India, have teamed up to take the story beyond the movie.
“From the minute I started working on this story, I knew the world of ‘Bahubai’ can’t be encompassed into a film or two, simply because there is so much more to tell, so many backstories to share. What we managed to showcase in the film was just a chip of the iceberg”, filmmaker Rajamouli said.
The story of “Bahubali” can run into thousands of pages, according to the director.
“Take the story of the character in the movie for instance. We have everything that happened in his life, every minute detail from birth to death. In the film. However, what you see is just a few fleeting shots from the time he was a toddler to when he was a 27-year-old,” he said.
Using the transmedia (technique of telling a story across multiple platform with the help of digital technology), he wants to take the remaining story of “Bahubali” to larger audiences with the expertise of Graphic India.
“Film medium has limited space and we couldn’t use that to share everything we wanted to. There is a lot of intrigue, action and adventure in the life of all the characters of the film, which we could include when we release the story as a comic, animated series or a game,” he added.
Rajamouli believes the movie will create the market for comics in the country which is very less in percentage.
“The global character entertainment industry is worth over $100 billion and countries like Korea, Japan and the US are flourishing in this business. Yet we the country with the largest human population, constitute only the smallest piece of this pie,” Rajamouli rued.
“Instead of looking at India as not being a big comic market, let’s try and understand why there is no market, and it’s because there are no good comics that can match international standards. A market of over 1 billion people is open for us and waiting to be tapped. Isn’t that a good sign,” he asked.
“The general perception is that the front benchers and uneducated audiences in a theater constitute the masses, while those seated in the balcony and pay more for a ticket form the elite class. This is just a misconception because take it from me, the guy who spends for a reclining seat ticket may enjoy commercial films as much as anybody or even more,” he said.
“If ‘Bahubali’ appealed to the masses, across all types of people and demographics, I don’t see why people won’t like to know more about the world of Bahubali through a different medium, provided they are offered a world-class product. I am sure they will buy it,” he added.
The first comic experience, Rajamouli assures, can be expected in June or July, followed by the animated series closer to the release of the film’s second part.(Haricharan Pudipeddi, IANS)