Saturday October 21, 2017
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Big tobacco addicted consumers: How much money does a cigarette cost?

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By Meghna

11913113_983523475001827_945731158_nThat cigarette you are holding in your hand, have you ever wondered how much is it worth? You’re probably going to say Rs. 12 or Rs. 13, but, it is going to cost you a lot more. You might want to rethink about smoking that cigarette.

In 2012, one cigarette cost Rs. 7 to the consumer and the cost of manufacturing that very cigarette was as low as 59 paise! This amounts to roughly 8.42 % of the price paid by the consumer.

Presently, while the consumer pays approximately Rs. 12-13 for one cigarette stick, the cost of manufacturing would lie approximately between Re. 1 to Rs. 3. Even after you add taxes and other logistical charges, the profit margin remains huge.

The cigarette market of India is mostly dominated by the corporate giant ITC. It is one of the most profitable industries and rakes in huge profits each year owing to the huge margins with the tax-evaded money so diligently paid by the smokers.

Cigarettes can quite literally burn a hole in one’s pocket. 

In addition to tobacco being an excessively addictive substance, the brands too have enticed the unassuming consumer and have lured them into smoking.

There was a time when the image of Marlboro man was so deeply engrained in the minds of the general public that reportedly ‘Life’ magazine ran a full double page advertisement with an image of the Marlboro man without any caption and yet the people could recognize the advertisement and the image.

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It is also a fact that four of the models who were part of the ‘Marlboro Man’ ad campaign died of smoking-induced diseases. Even that couldn’t hurt the brand value.

Cigarettes are omnipresent. Be it in the hands of handsome cowboy models or your favorite cartoon characters and at a subconscious level, these advertisements can be potent enough to make you think about it or create a positive notion about smoking.

In India, there is a ban on advertising of cigarettes and the advertising can only be done at the points of purchase, i.e by the shops selling cigarettes.

Tobacco – A lucrative industry

India is home to 25 million cigarette smokers, 100 million beedi smokers and 120 million users of smokeless tobacco. Such huge numbers of tobacco users make India the second largest tobacco consumer in the world, though India accounts for only 8% of the total tobacco produced world over.

Chewing tobacco and beedis are highly addictive and contain high amounts of carcinogens (cancer causing substances). High percentages of consumers make this industry highly lucrative. To meet the high demands and to ensure an adequate supply, the industry hires a large work force also.

Tobacco industry directly or indirectly involves 7 million workers and has a direct impact on Indian economy. In addition to this, it earns US $900 million of foreign exchange. Thus, any ban or restriction imposed on this industry will not only affect the workforce, but will also have a grave impact on the annual revenue generated by the country.

Tobacco Industry and Cancer health Industry- diametrically opposite ends of a vicious circle

It is a known fact that tobacco consumption causes cancer. This information is not just available on the tobacco products but is also conveyed through commercials, ads and what not.

Despite this, the tobacco consumption hasn’t decreased.

According to a report published in the National Journal of Medical Research, between the years 2002-03, India spent approximately Rs 300 billion (US$ 6.2 billion) on the treatment of tobacco-related illnesses.

Another report states that in the year 2011, the public spent Rs. 16,800 crores on treatment of tobacco-related illnesses. This was 1.6 per cent of the 2011’s GDP and is 12 per cent more than the combined expenditure on health made by states and Central government in the same year.


source: tradingeconomics.com

The tobacco industry is huge all across the world. In fact, the annual revenue generated by it is more than the per capita income of most of the African countries. The total revenue of China National Tobacco (CNT) – the world’s richest tobacco products company, was more than US $91 billion.

On the other hand, GDP of Namibia for the year 2014 was only $13.3 billion which is roughly 1/7th of CNT’s total revenue.

Smoking is a serious problem which needs to be tackled. In a time where tobacco companies earn more than nations, tackling the issue becomes exceedingly difficult. The fact remains that the number of people affected by smoking/tobacco consumption related diseases won’t come down as long as these products are readily available and easily accessible by the people.

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It is a vicious circle as cancer health industry is fuelled by the tobacco industry. A smoker first spends a considerable amount on tobacco products and then he/she spends a fortune on treatment of tobacco-related disease.

So each time you light a cigarette, you burn away not just a chunk of your money, but also your life.

 

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5 Reasons Why You Should Not Skip Breakfast!

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Breakfast
Breakfast is the most important meal of the day. Pexels

New Delhi, October 17, 2017: Breakfast is the most important meal of the day. Have you ever wondered why we call this meal ‘breakfast’?

After waking up you must treat your poor belly with some love as it’s been on a FAST for 6 to 8 hours. That is the reason why the first meal of the day is called ‘breakfast.’ You must break your fast with a healthy, nutritious, carbs filled diet. And there are many reasons for that.

Here are the top 5 reasons Why you should not skip breakfast

1. Weight Loss

You may be skipping your breakfast thinking you are consuming fewer calories. But what you don’t realize is that you are unknowingly setting yourself up for a disappointment.

Skipping brings your blood sugar level down, and that results in you having less energy and later, cravings for calories. To make up for your feebleness, you gobble up whatever appears in front of you without caring about its nutritious value. Thus, it is important for weight loss as it keeps you energetic and stops you from consuming more calories as the day progresses.

2. Breakfast Helps You Stay Focused

When you are running low on calories, your body has to work extra hard to sustain you. During this process, you will find it extremely difficult to focus on the task before you as your body will keep reminding you of the struggle it is going through. This is another reason for eating breakfast so that you can focus on the job at hand.

Studies have proven the importance of breakfast by showing how our memory and concentration levels increase after our first meal of the day.

3. A Full Stomach Means A Happy Day

Breakfast Muesli
A full stomach means an energetic start for a day. Pixabay

It is important that you start off your day with a smile on your face. Research suggests that consuming breakfast that is rich in carbs, proteins, whole grains can uplift your mood.

A healthy breakfast provides glucose to our brain after a long fast.  What happens is, our blood glucose levels increase after having a healthy breakfast, giving more energy to our body, which in turn results in a happy mood.

If you a have a child, a good breakfast is very important. Children who don’t have a healthy become jaded in school and tend to have shorter attention spans.

4. Helps Avoid Heart Disease

According to a study in the American Heart Association journal Circulation, heart disease has a slight association with breakfast. Men who admitted missing breakfast on a regular basis had a 27 percent higher chance of heart-related diseases than those who ate breakfast regularly.

It is quite clear how important is breakfast for our first meal of the day and there are multiple reasons for attending to it sincerely.

– prepared by Siddheshwar Sharma. Twitter: @MancSiddheshwar

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Get Ready for Winters with Petroleum Jelly, Get the Glow In The Festive Season

Know the magical benefits of Petroleum Jelly and adapt beauty hacks to look best this festive season from the Vaseline experts

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homemade face mask
Do you want glowing skin this festive season? We have got you covered. Pixabay

New Delhi, October 12, 2017 : With October comes an energizing and exciting series of festivals combined with colors, celebration and delicious food which bind everyone together. But amidst all this, we often forget taking good care of our body and skin. Not anymore!

Benefits of Petroleum Jelly
Apply Petroleum Jelly For Healthy Lips and Hairs. Pixabay.

To add to the already magical benefits of Petroleum Jelly, a Vaseline expert shares six beauty hacks to look best this festive season!

  • Smooth glossy hair: Use a little bit of Petroleum Jelly for your split ends and get sleek, glossy hair
  • DIY (Do It Yourself) Highlighter: Mix a little bit of face powder with Petroleum Jelly and dab it on your cheekbones to get that instant glow.
  • DIY Body Lotion: Mix a little of Vaseline with Sea Salt and apply it on your body after a bath. This will serve as a long-lasting lotion for your skin.
  • On the eyelids: Apply it for an instant glossy eye shadow look.
  • Eyebrow gel: A quick application of Petroleum Jelly can slick eyebrow hair back and keep them in place all day for a neat look that perfectly frames your face.
  • Soothe embroidery rashes: Apply Jelly on your skin to soothe embroidery rashes.

Lakme Beauty Expert, Donald Simrock also shares skincare hacks for bringing out your natural radiance this festive season.

Benefits of Petroleum Jelly
Get Warmness on the Hands and Feet of your Kid. Pixabay.

  • Rejuvenating and exfoliating your skin is of utmost importance. While you exfoliate your skin at least once a week, nourish it every morning to ensure you start your day with a fresh and nourished look.
  • Minimalism is all about keeping it simple while not making any compromises. Using a CC cream gives you a uniform complexion that makes your skin look flawless and has a matte finish.
  • Night time beauty regimes are a must: Cleansing your face before hitting the bed is the best way to allow your skin to breathe.
  • Having non-chapped, crack-free lips adds that extra glam to your festive look. Use one drop of the Overnight Oil in Serum to get a smooth finish before you apply a lip color. (IANS)

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Why migraines are more common among women

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Migraine

New York, Feb 8 : Females are more vulnerable to certain stress-related and allergic diseases such as migraines because of distinct differences found in mast cells, a type of white blood cell that is part of the immune system, says a study.

Mast cells are an important category of immune cells because they play a key role in stress-related health issues that are typically more common in women such as allergic disorders, auto-immune diseases, migraines and irritable bowel syndrome, or IBS.

“Over 8,000 differentially expressed genes were found in female mast cells compared to male mast cells,” said lead researcher Adam Moeser, Associate Professor at Michigan State University in the US.

“While male and female mast cells have the same sets of genes on their chromosomes, with the exception of the XY sex chromosomes, the way the genes act vary immensely between the sexes,” Moeser noted.

A further in-depth analysis of the genes within the RNA genome — a primary building block in all forms of life — revealed an increase in activity that is linked to the production and storage of inflammatory substances, according to the study published in the journal Biology of Sex Differences.

These substances can create a more aggressive response in the body and result in disease.

“This could explain why women, or men, are more or less vulnerable to certain types of diseases,” Moeser said.

With this new understanding of how different genes act, scientists could eventually start developing new sex-specific treatments that target these immune cells and stop the onset of disease, Moeser said. (IANS)