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Celeb tweets or advertisements?

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By NewsGram Staff Writer

With Digital India being organized just a few weeks back, who would have thought of such quick results?

Hitherto, brands were doing events and campaigns with B-town celebrities in order to promote their products. But now there is an all new wave, ‘tweet-only’ deals, wherein the celebrities post messages in support of the brand on Twitter for a fee of Rs 1-5 Lakhs per message. These tweets camouflage the brand advertising in a way that makes the reader feel that the actor is narrating a personal experience with the product, whereas it is a sort of advertisement of the product.

Digital brand association is a popular trend abroad and has now picked up its momentum in India as 543c477e9547e_jpgwell. While Sonakshi Sinha tweets for fashion brands, Asus India and Starbucks, Yuvraj Singh has a deal with UC browser, a part of the Alibaba group.

These actors/actresses are chosen on the basis of their “number of followers” which allows the dissemination of their tweets and the brand as well. It is not as if these actors manage their Twitter accounts personally. They have well-paid social media managers who can publicize the product in 140- words and get attention for the same.

While Sinha charges Rs. 4-5 lakh per message, Priyanka Chopra and the newly-wedded Shahid Kapoor are known to cost 10-12 lakh per message. Brands like Asus, Starbucks and Honda are eminent enough to have their own Twitter accounts and tweets but they resolute to do their endorsements via celebrities because of their popularity and the ‘personal touch’ that these actors would give to their products.

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Shraddha Kapoor Approaches for Animal Safety this Diwali

Shraddha Kapoor takes a stand on animal safety this Diwali. She posted on her Twitter handle to be kind to street animals and make this Diwali a noise free and eco-friendly one.

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Shraddha
Shraddha Kapoor takes a stand for animals this Diwali. IANS

Mumbai, Oct 18: Actress Shraddha Kapoor has taken a stand favoring the animals in the festive season of Diwali.

Shraddha has a pet dog Shylo, and the actress has always expressed her concern for animals on various occasions.

With Diwali inching closer, Shraddha took to Twitter to appeal to her fans to not burst firecrackers, for the sake of animals.

She shared a video saying: “Diwali is coming – the festival of lights… not of noise and air pollution. Help keep the air clean and be sensitive to the animals on the streets.”

The actress added: “This is that time of the year when Diwali is just around the corner and I just wanted to say that please don’t buy firecrackers and don’t burst firecrackers.

ALSO READHow To Ensure Your Pet Safe in Diwali?

“Not only does it cause a lot of pollution but it also troubles all the animals on the streets.”

Shraddha further urged her fans to have a safe Diwali by spending time with family as she wished her fans.

“Instead, spend Diwali with your family, with your loved ones eat amazing food, eat sweets and don’t burst crackers. Happy Diwali.”

On the work front, the actress is currently working on the trilingual “Saaho” with Prabhas. Shraddha has recently returned to Mumbai after wrapping the first schedule of the film in Hyderabad. (IANS)

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No Diwali, Birthday Celebrations for Amitabh Bachchan This Year

The Bollywood took to Twitter to reveal his plans to his followers

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Amitabh Bachchan
Amitabh Bachchan. Wikimedia

Mumbai, October 8, 2017 : Megastar Amitabh Bachchan says this year he will not be celebrating the festival of lights Diwali or his 75th birthday, which falls on October 11.

Though Big B didn’t give the reason, his daughter-in-law Aishwarya Rai Bachchan’s father Krishnaraj Rai passed away in March after several days of illness.

“India thrash Australia in T20, Pink Panthers’ extraordinary convincing win, thunderstorm cancels shoot, 30 million on Twitter, and just for your information… no Diwali celebration this year,” Amitabh tweeted on Saturday night.

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Delhi University Students Win the Enactus World Cup 2017

India wins the Enactus World Cup 2017

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Delhi University
India wins Enactus World Cup 2017. Twitter.

New Delhi, Sep 30: After an extremely tough competition between different students across the world in the Enactus World Cup 2017, Team India, represented by Shaheed Sukhdev College of Business Studies (SSCBS), Delhi University emerged as the winner. The winning projects were project UDAAN and Mission RAAHAT.

Supporting the Government of India’s Digital India and Swachh Bharat Abhiyan mission, RAAHAT strives to effectively eliminate open defecation and provide safe sanitation in the urban slums; whereas, UDAAN aims at narrowing the digital divide between rural and urban India by setting up computer centres.

The Delhi University college team was led by the college’s faculty advisor, Anuja Mathur and student president of SSCBS Student President Aditya Sharma. The winning projects included 34 more members. The Enactus India and Enactus SSCBS were presented the Ford Better World Award of USD 50,000.

Also Read: Three Indian Women on Fortune’s Most Powerful Business Women

President and Global CEO, Enactus, Rachael A. Jarosh congratulated the Indian for winning the world cup and called the projects- RAAHAT and UDAAN, inspirational success stories of Enactus students, who are sowing businesses. She said that the projects address the real world challenges efficiently and innovatively. Enactus India President Farhan Pettiwala said that the two projects created by Delhi University students contribute to the country’s betterment, as they support the Government’s civil and social agenda.

Enactus is an international nonprofit organisation, with 72,000 students from 1,700 universities in 36 countries, which held its annual global event in London from September 26 to 28. A selected group of 3,500 students, business, government leaders and academicians across the globe were present at the event. Participants for the final competition round are qualified from over 72,000 university students. Each team has about 17 minutes to present their projects of entrepreneurial action.

Enactus works to nurture the entrepreneurial skills of students, and to address fundamental, social and economic challenges by developing innovative and experiential learning opportunities for students.

-by Megha Acharya of NewsGram. Megha can be reached at @ImMeghaacharya.