Saturday December 16, 2017
Home Opinion Commercializa...

Commercialization of yoga: Boon or bane?

0
122
New Delhi: Thousands of participants performs Yoga during a full dress rehearsal for the International Yoga Day at Rajpath in New Delhi on June 19, 2015. (Photo: IANS)
Thousands of participants performs Yoga during a full dress rehearsal for the International Yoga Day at Rajpath in New Delhi on June 19, 2015. (Photo: IANS)

New Delhi: From the tranquil environs of a forest or mountains, yoga is now increasingly moving to air-conditioned enclosures within homes, fitness centres or attractive resorts. While commercialization has surged the popularity of yoga, glamourising it to suit modern taste, this has also taken away the authenticity of the age-old discipline, say experts.

Nupur Sikka, director of Ganga Kinare, a riverside boutique hotel in Rishikesh – a city touted as ‘World Capital of Yoga’ and home to many ashrams and spiritual gurus – feels that “commercialization has both positive and negative impact”.

“We really need to treasure the traditional yoga style and maintain its authenticity rather than mixing up different styles of yoga,” Sikka told IANS.

The origins of yoga – which helps in physical and mental well-being – have been speculated to date to pre-Vedic Indian traditions. Later, yoga gurus from India introduced the discipline to the west. It is estimated that 250 million people around the world practice yoga, over 20 million of them in the US.

It has evolved into forms like hot yoga, power yoga, Ashtanga yoga and more.

Now, with the world ready to celebrate International Yoga Day on June 21 – proposed to the UN by by Prime Minister Narendra Modi and accepted with acclamation – experts hope its popularity gets a further boost.

“The affirmation coming from one of the highest offices in the country surely helps people shed their cynicism and develop an honest inquisitiveness. The fact that Modi himself is a trained yoga practitioner has further helped in promoting yoga,” Manisha Kharbanda, a 28-year-old practitioner and proponent of yoga for almost two decades, told IANS.

Kharbanda, who founded BrahmYog, a Patiala-based initiative committed to spread the benefits of yoga, stressed that “yoga is an education and commercialization of any type of education is not good”.

There are some, like IT training company Koenig Solutions, who give free yoga classes not only to their employees, but also to underprivileged children.

On the flipside, a major benefit of the commercialization of yoga has been the increased accessibility of the practice to the masses. Today, yoga is being offered in more venues, in more styles and of course more teachers, but Kharbanda believes that to keep a check on ensuring the promotion of authentic yoga, certification of yoga teacher from right institute must be a prerequisite.

“The idea of certifying yoga teachers through the ministry of AYUSH will be a welcome step and will ensure that people learn yoga the way it was evolved by our forefathers,” added Kharbanda, who holds four batches of yoga classes everyday.

Also, with the burgeoning popularity of yoga among the young and old alike, it has created space for multiple training centres.

Bikram Yoga, an international chain, has opened its first franchisee in India. For a monthly membership of Rs.6,000 exclusive of taxes or an annual membership of Rs.50,000 plus tax, it is attracting customers.

“Till now, 50-plus people have joined the classes in a period of one month while over 150 have taken a trial and have liked it. Many are eager to join. We have members from various age-groups ranging from 13 to 70,” Bikram Yoga owner Pallavi Aggarwal told IANS.

The fact that yoga is turning out to be a huge business globally is also proven by the variety of designer apparel and practice mats available in the market. And it’s only poised for growth.

“The interest of yoga in western countries is much more than India. In fact, yoga in the west has already taken off… It has much to do with government’s initiative because that is a force which guides people in a certain way,” Navneet, assistant general manager, Kairali Yoga at Kairali Ayurvedic Group, told IANS.

-IANS

Next Story

Indulge in Yoga for a healthy and a good respiratory system

This article gives information on Yoga which is a very beneficial hack for having a good respiratory system

0
13
Yoga good for healthy and respiratory body.
Yoga good for healthy and respiratory body. IANS
  • Akshar explains the benefits of Yoga
  • Yoga being the ultimatum for a good respiratory system

-by Akshar

Smog, the choking threat which has landed the national capital in a pollution emergency, has been the cause of many respiratory problems in children and adults. When your daily commute feels like living on the edge, what are your other outdoor activities supposed to feel like?

According to the Environmental Protection Agency (EPA), it is dangerous to breathe when there is too much smog. Smog contains ozone particles, and elevated ozone levels can have a variety of negative effects on your lungs.

While it is advised to stay indoors when the air is toxic outside, a more practical solution would be to establish a habit of cleansing your respiratory organs through Yoga.

If Yoga has been shown to improve the quality of life of lung cancer patients, it could definitely do wonders against other respiratory issues. Here are a few asanas you could try to give you relief from chest congestion, respiratory flues and discomfort in breathing.

* Pranayama: This has proved beneficial for those suffering with bronchitis or lung congestion.

How to do it:

1. While performing pranayama one should make sure that his or her back is straight and should concentrate on the breathing.

2. Sahaj Pranayama, which is also called easy breathing, involves breathing a few times deeply.

3. Inhale through the nostrils for five counts and hold the breath for 10 counts.

4. Exhale through the mouth for 10 counts; this has to be repeated 10-12 times.

* Adho Mukha Svanasana: This posture strengthens the chest muscles and expands the lung region, increasing its capacity.

How to do it:

1. From table top position, tuck your toes, straighten your legs and lift your hips towards the ceiling.

2. Adjust your hands forward a bit, if necessary, and spread your fingers.

3. Keep your spine long, and your head and neck in line with your spine. Hold for one minute.

* Bhujangasana: This asana opens up the heart and lungs and gives them a good stretch.

How to do it:

1. Lie on your stomach; engage your back muscles in lifting your head and upper torso.

2. Align your elbows underneath your shoulders for support.

3. Open your chest and relax your shoulders away from your ears.

4. Look straight ahead and hold for one minute.

* Sukhasana: This heavy breathing seated position relieves yourself from stress, anxiety and exhaustion.

How to do it:

1. Sit erect, with the feet stretched out towards the front.

2. Now cross the legs in such a way that the knees are wide, shins are crossed, and each foot is placed under the knee. Knees must be bent, and legs should be tucked into the torso.

3. Feet must be relaxed, and the outer edges must rest on the floor while the inner edges must arch on the shins. Look down on your legs, must see a triangle formed by shins that are crossed and both the thighs.

4. Back must be balanced in such a way that the tailbone and the pubic bone are at equal distance from the floor.

5. Place the palms stacked up in your lap. Or you can also lay them on the knees palms up or palms down.

6. Elongate the tailbone, and firm up the shoulders. But make sure the lower back is not arched in such a way that it pokes the lower ribs forward.

* Marjari Asana: This involves deep breathing, which in turn expands the lungs and boosts blood circulation.

How to do it:

1. Begin with Adhomukhi Swanasana

2. Lean forward and place your knees down on your mat

3. Inhale, look up and relax

4. Inhale as you drop your knees

5. While navigating back, shift the body weight from the knees to palms and feet.

(Akshar is founder and course director of Bengaluru’s Akshar Yog. The views expressed are personal. He can be contacted at akshar@aksharyoga.com) (IANS)

Next Story

4 Best Yoga Asanas and Their Benefits

Yoga keeps your mind relaxed and helps you to stay fit and healthy. Try these 4 asanas for an overall good health

0
149
yoga asanas
Yoga Pose.Pixabay
  • Yoga is a combination of physical, mental and spiritual practices that originated in ancient India
  • These 4 yoga asanas will help you to be in shape

“Yoga is the journey of self, through the self, to the self.” – Bhagvat Gita

Weight loss, a strong and flexible body, glowing beautiful skin, peaceful mind, good health – whatever you may be looking for, yoga has it on offer. Yoga is all about stretching our body in different forms and meditation.

Here are 4 best yoga asanas to keep your body toned-

1.Tadasana

Tadasana strengthens thighs, knees, and ankles.It helps to develop good posture and calms down the nervous system.

yoga asana
Tadasana.pixabay

2. Parvatasana

Parvatasana strengthens the muscles of the arms and legs.It tones the spinal nerves and sends the good flow of blood to the spinal region.

yoga asanas
A variation of Parvatasana. For the original asana, you need not raise the leg in the air as depicted here. Pixabay

3. Vakrasana

It is intensely twisted posture which helps in reducing back problems and fat reduction on the belly. It also increases spine blood flow to abdominal.

yoga asanas
Vakrasana, Wikimedia

4. Bhujangasana

It strengthens the spine, chest, shoulders, abdomen and buttocks. It helps in reducing indigestion and acidity problems.

yoga asanas: Bhujangasana
Bhujangasana.wikimedia commons

-prepared by Pragya Mittal of NewsGram| Twitter @PragyaMittal05

 

Next Story

Here’s how you can keep up with your fitness this Diwali!

Do you wish to celebrate a celebrate guilt-free Diwali? Read on!

0
15
Diwali
Diwali does not mean you will have to compromise on your health, Wikimedia

New Delhi, October 17, 2017 : Saying no to sweets becomes near impossible around Diwali, making many conscious of their weight, calories and sugar level going up. Be active and restrict to two drinks to enjoy festivities with full fervor.

Here’s how you can keep up with your fitness this Diwali! Nutritionist Nmami Agarwal and Preeti Kakkar, nutritional expert at Credihealth, have listed what people can do to celebrate guilt-free Diwali:

  • Plan your day: If one meal goes for a toss, make sure the rest of the meals are on track. For instance, if you’ve reserved a table for dinner, then make sure your breakfast, lunch and snacks are balanced and healthier.
  • Festival and alcohol: Just restrict to two drinks. Alcohol dehydrates your body. Avoid taking cocktails and aerated drinks too as they give you just extra calories.
  • Be active: Physical activity will keep your metabolism active too. No matter what, engage in at least 20 minutes of physical activity every day. It can be in the form of dance, walk, jogging or yoga. You may find it hard to believe, but Surya Namaskar is the best way to fight exhaustion.
  • Don’t give up on sweets: It would be a crime to cut out the sweets entirely during this season. So, choose the healthier options and watch your portion size. Go for dry fruit, phirni, kheer, dark chocolate and date mithai instead of other sugar-loaded sweets.
  • Hydrate well: Don’t wait for the thirst to strike. Keep hydrating yourself at short intervals. Moreover, it will keep you stay full and energized in the rush of all preparation. (IANS)