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Controversy over Ankit Fadia as ‘Digital India’ ambassador

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By NewsGram Staff Writer

New Delhi: The appointment of a brand ambassador for the ‘Digital India’ campaign has sparked yet another controversy.

Even as news was doing the rounds that self-proclaimed ‘ethical hacker’ Ankit Fadia, 30, has been named brand ambassador for the campaign, a statement by the Department of Electronics and Information Technology denied any such claims.

“There were certain news reports that there is a move to appoint a brand ambassador for ‘Digital India’ programme of the government. This is to clarify that there has been no such move to appoint a brand ambassador as reported,” it said.

Curiously, an hour after the post on the government’s publicity web site, it was withdrawn.

“It was posted inadvertently by one of our officials without securing proper sanction. We will get back to you by evening with the actual position,” a spokesperson for the department told IANS, when asked for a response.

Fadia, who shot to fame when he was 15 years old, with his book ‘Unofficial Guide to Ethical Hacking’, stood his ground and said the appointment letter was issued on July 1 and signed by then IT secretary Ram Sewak Sharma, now chairman of the telecom watchdog.

“Yes! I posted the certificate on Facebook yesterday. I have emails from government as proof as well,” Fadia told IANS in an SMS. The said post on Facebook alluded to his claims, pointing out that he had been retained for a period of one year to propagate products and applications.

His Facebook post also said: “Humbled and honored to be appointed as one of the brand ambassadors to Prime Minister Narendra Modi’s ‘Digital India’ initiative.”

(With inputs from IANS)

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Bata Announces Kriti Sanon As Its Brand Ambassador

Kriti Sanon announced as Bata's brand ambassador

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Kriti Sanon at an event.
Kriti Sanon (Wikimedia Commons)

Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. It is after 21 years that the footwear brand has finalised a Bollywood face post it’s association with Rani Mukerji.

“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. So, I was delighted when Bata approached me to be the face of their brand. And the delight turned into surprise when I saw the stylish and fashionable collection that they have introduced for the women of today.

“It’s amazing to see the new fashion-forward avatar of Bata and I am excited about creating something special together. At heart, I am a Bata girl, who subscribes to the brand motto Me & Comfortable with it,” Kriti said in a statement.

Representational image for Bata footwear
Representational image Pixabay

As Bata’s new brand ambassador, she’ll be seen promoting the brand’s newly launched Bata Red Label fashion collection along with their other ranges.

“Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata. We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians,” said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation.  IANS

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