Delhi Chief Arvind Kejriwal and Paytm CEO go in Twitter War over PM Modi’s appearance in Paytm Advertisement

New Delhi, November 11, 2016: The advertisement that surfaced online with Vijay Shekhar Sharma, Paytm's Founder and CEO congratulating Prime Minister Narendra Modi for demonetizing Rs 500 and Rs 1,000 notes has not gone well with Delhi's chief minister Arvind Kejriwal. As a result, it ended in a war of words over Twitter between the two.

Even though the move will benefit Paytm as people will choose mobile wallets instead of cash, till fresh currency notes are issued, the Chief says, their motive behind this is to solve the financial problems that people will be dealing with right now.

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By hinting at a prearrangement between PM Narendra Modi, his government, and Paytm-Kejriwal tweeted, "Paytm is the biggest beneficiary of PM's announcement. Next day PM appears in its ads. What's the deal Mr. PM?"

Further, he added in another tweet that, that it was "utterly shameful" of PayTM to use Prime Minister Narendra Modi's image for such ads.

To which Paytm Chief replied, "Dear Sir, the biggest beneficiary is our country. We are just a tech startup, trying to solve financial inclusion and make India proud."

The tweets have had a huge impact as it questioned PM Narendra Modi's move and his appearance on Paytm add. The tweets were retweeted and both Kejriwal's and Vijay Shekar's tweets were retweeted and liked by too many people. To this Aaj Tak also posted tweet, which questioned PM Modi's appearance on Reliance Jio Add and now Paytm Add- but this tweet was later deleted.

Needless to say, this has made Paytm quite popular and people are downloading the mobile app for easy transactions. After PM Modi's move to counter black money, there is 7 times growth in the Paytm's traffic. While downloading the app has increased three times, many people also added 30% more money to their wallets on Thursday. This means that on the first day, when the demonetization of big currency notes broke, there was 10 times increase in the usage over normal days.

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Further, the online transactions grew three times, and offline (payment to retailers) grew five times. Paytm's transaction value continued to grow 200% every day for the past couple of days, says the company data.

Kejriwal's tweets got many angry over twitter, here are few of them-

Another tweet mentioned- "If PayTm adds Modi's photo, is it his fault? Grow up, man!"

But, Kejriwal tweeted more to express his dissatisfaction and replied to a person with Paytm's add with Modi's picture and tweeted- "Utterly shameful. Do people want their PM to model for pvt cos? Tomo, if these companies do wrongdoings, who will act against them."

– by Deepannita Das of NewsGram. Twitter: @deepweep