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Indian E-commerce Platforms get the Support of the Government to Promote Handlooms

The 'Indian Handloom Brand' is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers

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Shawl Handloom. Flickr
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New Delhi, November 7, 2016: Indian e-commerce marketplace Kraftly has partnered with the Ministry of Textiles to engage with weavers and groups from Uttar Pradesh, Telangana, Assam and Andhra Pradesh, and promote handlooms.

Kraftly has signed a memorandum with the Development Commissioner of Handlooms from the Ministry of Textiles, which will enable it to sell products directly from weavers and artisans. These products will come under the ‘Indian Handloom Brand’ for authenticity.

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The ‘Indian Handloom Brand’ is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers and artisans to showcase their artwork for the rest of the country.

Commenting on the partnership, Saahil Goel, co-founder and CEO, Kraftly, said in a statement: “We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers.

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“We have got the ‘Indian Handloom Brand’ and ‘Handloom Mark’ logo on our website as well, and aim to create an additional source of livelihood for the weavers and craftsmen, and further promote the dying arts and handicrafts of India.”

Kraftly will also provide the craftsmen and weavers with infrastructural support in marketing, customer acquisition and data analytics to scale up their business. This includes helping these artisans in difficult areas such as payment automation, proper packaging, transportation and brand building exercises, making it convenient for their crafts to reach their audience.

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Akshay Ghulati, chief business officer, Kraftly, said: “The handloom sector plays a vital role in our country’s economy. It is one of the largest economic activities, which is providing direct employment to over 65 lakh people who are engaged in weaving and allied activities.

“With this initiative, Kraftly is aiming to remove the middleman between artisans and consumers, making it possible for craftsmen to sell products directly without a mediator.” (IANS)

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All Religions Flourished In India: Modi

"Every religion found life here, it grew here. Every Indian is proud of this virtue, no matter what language he speaks, no matter what religion he practices," the Prime Minister said

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Narendra Modi App
Prime Minister Narendra Modi (FILE PHOTO)
  • Prime minister Narendra Modi says that all religions flourished in India
  • He said that every religion found life in India
  • Modi said that India is a land of many religions and festivals

Stressing that India embraced many religions, Prime Minister Narendra Modi said on Thursday that every religion flourished in India.

Prime Minister, Narendra Modi says that India is a land of many religions.
Prime Minister, Narendra Modi says that India is a land of many religions.

“Every religion found life here, it grew here. Every Indian is proud of this virtue, no matter what language he speaks, no matter what religion he practices,” the Prime Minister said at a conference on ‘Islamic Heritage: Promoting Understanding and Moderation’ in the presence of Jordan’s King Abdullah II.

Also Read:  Amazing Platform where Prime Minister connects with the citizens

“Be it, Buddha or Mahatma Gandhi, the fragrance of peace and love has spread across the world from India. India has given the idea of ‘Vasudev Kutumbakam’ — which means that the whole world is our family. India found its identity in considering the people of this world as their family.

Narendra Modi app
Narendra Modi says that Indians celebrate all festivals with same level of jest.

“We will be celebrating Holi tomorrow, there will be a celebration of Buddha Jayanti, that will be followed by the month of Ramzan — a symbol of the country’s unity and diversity.” IANS

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