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Indian E-commerce Platforms get the Support of the Government to Promote Handlooms

The 'Indian Handloom Brand' is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers

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Shawl Handloom. Flickr
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New Delhi, November 7, 2016: Indian e-commerce marketplace Kraftly has partnered with the Ministry of Textiles to engage with weavers and groups from Uttar Pradesh, Telangana, Assam and Andhra Pradesh, and promote handlooms.

Kraftly has signed a memorandum with the Development Commissioner of Handlooms from the Ministry of Textiles, which will enable it to sell products directly from weavers and artisans. These products will come under the ‘Indian Handloom Brand’ for authenticity.

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The ‘Indian Handloom Brand’ is an initiative launched by Prime Minister Narendra Modi to promote quality handloom products and encourage weavers and artisans to showcase their artwork for the rest of the country.

Commenting on the partnership, Saahil Goel, co-founder and CEO, Kraftly, said in a statement: “We are looking forward to enabling the artisans and weavers to promote their products directly through the Kraftly platform and help in building an online presence for these sellers.

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“We have got the ‘Indian Handloom Brand’ and ‘Handloom Mark’ logo on our website as well, and aim to create an additional source of livelihood for the weavers and craftsmen, and further promote the dying arts and handicrafts of India.”

Kraftly will also provide the craftsmen and weavers with infrastructural support in marketing, customer acquisition and data analytics to scale up their business. This includes helping these artisans in difficult areas such as payment automation, proper packaging, transportation and brand building exercises, making it convenient for their crafts to reach their audience.

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Akshay Ghulati, chief business officer, Kraftly, said: “The handloom sector plays a vital role in our country’s economy. It is one of the largest economic activities, which is providing direct employment to over 65 lakh people who are engaged in weaving and allied activities.

“With this initiative, Kraftly is aiming to remove the middleman between artisans and consumers, making it possible for craftsmen to sell products directly without a mediator.” (IANS)

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PM Narendra Modi: Government bringing Stringent Consumer Protection Law

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Prime Minister Modi
Prime Minister Narendra Modi during a speech. IANS

New Delhi, October 26: Prime Minister Narendra Modi on Thursday said the government was in the process of enacting stringent legislation aimed at protecting consumers along with setting up a Consumer Protection Authority (CPA).

“Consumers’ protection is this government’s priority. We are in the process to bring a new law on consumer protection keeping in mind the need of the country and business practices here,” Modi said at an International Conference on Consumer Protection for East, South and South-East Asian Countries.

“We are in the process of forming a Consumer Protection Authority, which will have executive powers, for immediate redressal.”

The rules were being streamlined to solve consumer problems in less time and at less cost, he added.

“The stress is being given on consumer empowerment. Strict provisions are being contemplated against misleading advertisements,” Modi said.

He said India was among the few countries which had enacted a law a year after the UN adopted guidelines on consumer protection in 1986.

The Prime Minister also said the prices of commodities were set to go down and consumer protection for their interest effects due to the implementation of the Goods and Services Tax (GST).

Due to the GST, the competition among companies was going to increase. So prices will go down. It will help consumers from lower middle class and poor sections,” Modi said.

“Earlier, transportation by trucks would take five days but it has come down to just three three days now as checkposts on borders have vanished after the GST. It means transportation cost has gone down. This is going to be transferred to consumers,”

Taking a dig at those opposed to the GST, he said: “Some people may be taking advantage of the lack of awareness. However, the benefits will be transferred (to consumers) in days to come.”

Talking about the conference, Modi said: “It shows how seriously we take the needs of our citizens and how we strive hard to solve their problems”.

“It is the first conference in the region, where everyone is trying in their own ways to save the interest of consumers. However, we have to keep in mind that the world is going towards a single market,” Modi said.(IANS)

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