NewsGram is a Chicago-based non-profit media organisation. We depend upon support from our readers to maintain our unbiased journalism. Show your support by Donating to NewsGram. Donations to NewsGram are tax-exempt.
A subtler sexism frames the TV broadcasts of women in sports, according to a recent study
L.A.-based network affiliates devote only 3.2 percent of airtime to women’s sports on news broadcasts
The researchers have been constant in updating their findings roughly every five years
Washington D.C. [USA], Sep 19, 2017: A recent study stated that a subtler sexism has now made it to the Newsrooms framing the TV broadcast of women in sports.
The ongoing, decades-long study by the University of Southern California researchers suggests, that even if the mainstream broadcast coverage now treats the sports played by women a little more seriously, a major part of it, mostly respectful coverage still has to face the relegation to the sideline.
Only 3.2 percent of airtime, according to the research team, was devoted to women’s sports on news broadcasts, by the L.A.-based network affiliates, witnessing a degradation of 5 percent from 1989, which was the first year of the study. ESPN’s SportsCenter, on the other hand, only stands worse, devoting 2 percent of the airtime to women’s sports, same as it was in 1999 when the study began tracking the show.
“When compared to the start of the study, women used to be framed in ways that were overtly sexist. Now the sexism is subtler,” said lead author Michela Musto. “It seems at first that it’s respectful, but if you compare the framing with men’s sports, women are talked about in a much more boring way. There is no joking or complimenting. Those kinds of descriptors are missing from women’s sports.”
The researchers have been constant in updating their findings roughly every five years, in 1993, 1999, 2004, 2009 and 2014, to be exact. It has been planned to start the research later this year, for it to be updated in 2018.
The researchers, in a manner similar to the previous cycles of the study, analyzed three two-week segments of TV sports news coverage on three Los Angeles network affiliates, and on ESPN’s SportsCenter. The coverage was then coded across 20 distinct categories, which included gender, segment length, type of sport, competitive level of sport, and production value.
Much of the disparity may owe to the little airtime devoted to each individual woman’s story on SportsCenter. Sports stories revolving around women averaged 77 seconds, approximately 50 percent shorter than men’s stories, however, better than the 44 seconds allotted to them on local affiliates.
The overall respectful coverage may be the advancement from the time when Morganna the Kissing Bandit was one of the few women featured on the local sports report. But the refined tone of this coverage carried a brand of chauvinism, of it own. The researchers gave it the name “gender bland”, a programming that confronts the treatment of a mandatory “set aside.”
In “gender-bland” programming, the athletic achievements of women are depicted as “lackluster” and “uninspired.” That is, unless they approve to the image of caring teammates or partners and spouses, for instance, the 2016 Olympic trap-shooter medalist Corey Cogdell-Unrein’s portrayal in mainstream media as “the wife of a Chicago Bears linebacker.”
A surge of female athletes since the 1970s, when Title IX, which prohibited discrimination based on gender in education for athletics became a law, makes the sparse coverage of women’s sports out of step, the researchers noted.
Around 3.1 million girls participate in high school sports today, compared to 4.4 million boys; in a stark contrast to the situation 45 years ago, when only 294,000 girls played sports in high school, and less than 39,000 played in college.
There are but few women in sports media industry that may play a role in influencing the coverage decisions, noted the researchers. It has been found that 95 percent of anchors, co-anchors and analysts analysing the sports coverage were male. The data shows resemblance to the other findings stating that 90.1 percent of sports print editors happen to be male.
If a woman in the sports broadcast industry happens to scale heights, as the case of Samantha Ponder, a sideline reporter who replaced Chris Berman as host of ESPN’s featured NFL program, Sunday NFL Countdown, this August, it still makes big news.
“I do believe that part of the move toward greater respect and equity for women’s sports in the media will involve getting more women into newspaper sports desks, radio and TV commentary,” said senior author Michael Messner.
“However, I also think that employers, when they hire new people, should seek to hire reporters and commentators — women or men — who really care about women’s sports, who can and will express genuine enthusiasm, rather than gender-bland sexism, when they report on women’s sports,” he added.
The study has been published in the journal Gender & Society.
–prepared by Samiksha Goel of NewsGram. Twitter @goel_samiksha
Women like Sheryl Sandberg, Arundati Bhattacharya, Indra Nooyi, Ursula Burns and Annie Wintour have achieved powerful positions defeating the patriarchal norms.
They are an inspiration to the millions wanting to succeed in life.
Sep 15, 2017: There was a time when very few names like Indira Gandhi and Kalpana Chawla were heard in the names of empowered women. But, times have certainly changed as every girl next door is now educated and independent. She is not just breaking the stereotypes but also setting a benchmark for a million more to become like her.
With a new wave of feminism being witnessed across the world, women are not just getting into various sectors but also leading it. Below are the examples of the World’s most powerful women whose work and strength are truly inspiring!
Sheryl Sandberg, who served as the Chief Operating Officer for Facebook for four years has played an imperative role in the firm’s success. She is now a board member of the enterprise. Sandberg has been a strong advocate of feminism and equal work pay. She has also founded LeanIn.org, an organization for the empowerment of women across the globe.
2. Arundhati Bhattacharya
Arundhati Bhattacharya is the current Chairman of the State Bank of India (SBI) and one of the most successful bankers of India. She has been a crucial part of the digitization of the system of SBI; thereby, keeping it at the number one position in the list of Indian banks. In 2016, Forbes magazine listed her as the 25th most powerful woman in the world. Arundhati also focused on making the organisation employee-friendly, especially for women.
Indra Nooyi, the current chairperson and Chief Executive Officer (C.E.O) of PepsiCo is one of the most renowned names in the world business. From Forbes to Times, she has featured in the list of world’s most powerful women many times. Despite the heavy competition in the market, PepsiCo has not just retained its position in the market but reached unprecedented heights under her leadership.
4. Ursula Burns
Ursula Burns, the chairman of Xerox Corp is a role model for every woman out there. Fighting all odds and racism, she has reached a spot where she is known as one of the most influential personalities in the world. She was the first African-American woman to become the head of a Fortune 500 company.
She was the C.E.O of Xerox for from 2009-2016. She successfully established the company as a service provider, rather than just a manufacturer of printers and copiers during her tenure as the C.E.O.
5. Anna Wintour
Anna Wintour, British-American journalist, who has been the editor-in-chief of Vogue for almost two decades.
In 2013, Vintour became the artistic director for Vogue’s publisher, Conde Nast. Her trademark of a pageboy bob haircut and dark sunglasses has been extremely followed. She has always been praised for her support lent to the young fashion designers.
–by Megha Acharya of Newsgram.
NewsGram is a Chicago-based non-profit media organization. We depend upon support from our readers to maintain our objective reporting. Show your support by Donating to NewsGram. Donations to NewsGram are tax-exempt.
Mumbai, Sep 15, 2017: Bollywood actress Kangana Ranaut, often caught in controversies due to her outspoken nature, says she is not a man-hater, and that she hopes to see a society which does not need feminism.
The National Award-winning actress was present here at the Jagran Cinema Summit on Friday. During an interaction session here, she was asked about her opinion on feminism and why some people called her a ‘man-hater’ after her fiery interviews in the last couple of weeks.
In response to that, Kangana said: “No, I am not a man-hater for sure… I think feminism is something… a sorry state to be in any society. The gender equality should be there, where feminism doesn’t need to act like a medicine on inequality.
“We should not have feminists, we shouldn’t have all these things… We shouldn’t have feminism in society.”
Kangana has always made some unusual choices in films — be it “Fashion”, “Tanu Weds Manu”, “Queen” or “Simran” — and how bold she is about making statements on her struggles in her personal and professional life.
Asked about her courage, Kangana said: “See, a person’s opinion shouldn’t have to do anything with her profession. My profession should not determine my voice as an individual. I think before an actress, I am a woman and a citizen of this country with a free voice, and my voice should be free from all baggage.” (IANS)