New York: Facebook now accounts for more of the traffic to news sites than Google, according to latest results. Links shared on Facebook and Twitter have become a crucial source of incoming traffic, and have been vying with search as a source of new readers for some time, said results from the analytics firm Parse.Ly.
“The company’s latest estimates show that social-media sources accounted for 43 percent of the traffic to the Parse.Ly network of media sites, while Google accounted for just 38 percent,” Fortune magazine quoted Parse.Ly’s chief technical officer Andrew Montalenti as saying. This is not the first time that Facebook has edged past Google in the traffic-referral race, Montalenti said.
“The social network took the top spot by a small amount last October, but this month’s lead is far more dramatic,” Parse.Ly’s CTO said quoting from the company’s data. It is clear that search has hit a kind of plateau and is not really growing any more as a referral source for media.
“There’s a lot of effort among media companies being placed on specific social channels like Twitter, but our data shows that Twitter is basically a distant traffic source,” Montalenti was quoted as saying. “Facebook is more like a black box in terms of how it operates. And yet it’s this huge and growing traffic source,” he said.
Google on Tuesday celebrated the 246th birth anniversary of renowned social reformer Raja Ram Mohan Roy recognised as the “Father of the Indian Renaissance”, who paved the way for a modern India.
Roy was a non-conformist to many a tradition he was born into on this day in 1772, in Radhanagar village in Murshidabad district of West Bengal.
Although born into a Hindu Brahmin family, where his father Ramkanto Roy, was a Vaishnavite, Roy at a young age left home, shunned orthodox rituals and idol worship and became a staunch supporter of monotheism.
Following his differences with his father, Roy went on a journey that took him far from his roots. He travelled extensively including in Tibet and the Himalayas.
He studied Persian and Arabic along with Sanskrit, which influenced his thinking about God. He read Upanishads, Vedas and the Quran and translated a lot of the scriptures into English.
When he returned home, his parents married him off in a bid to change his outlook. But Roy continued to explore the depths of Hinduism only to highlight its hypocrisy.
After his father’s death in 1803 he moved to Murshidabad, where he published his first book Tuhfat-ul-Muwahhidin (A Gift to Monotheism).
Roy took a keen interest in European politics and followed the course of the French Revolution.
In 1814, he settled in Calcutta, and the following year he founded the Atmiya Sabha. In 1828, he established the Brahmo Samaj, which is considered to be one of India’s first socio-religious reform movements.
However, his most significant contribution as a social engineer was towards women’s rights. Nearly 200 years ago, when evils like — Sati — plagued the society, Roy played a critical role to bring about a change.
He opposed the regressive practice that forced a widow to immolate herself on husband’s pyre.
The doodle on Roy, created by Beena Mistry, a designer based out of Toronto, shows Roy speaking at a public meeting with his detractors in the background. There is also the presence of a woman among the audience, this is at a time when the purdah system was rigidly followed.
He campaigned for equal rights for women, including the right to remarry and the right to hold property.
In 1830, he travelled to the UK as the Mughal Empire’s envoy to ensure that Lord William Bentinck’s law banning the practice of Sati was not overturned.