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Facebook rolls out fresh changes with new Signals to ‘better identify and rank authentic Content’

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content

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New York, Feb 1, 2017: In a bid to display more relevant stories on its News Feed, Facebookhas rolled out fresh changes with new signals to ‘better identify and rank authentic content’.

The changes will also have a new real-time prediction algorithm to spot stories that might be relevant to you faster.

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According to a report in Next Web on Wednesday, Facebook’s new signals tap one of its core values — authentic communication — to bring stories to your News Feed that have a higher chance of resonating, and not those considered “misleading, sensational, or spammy”.

Facebook considers signals like your proximity to the person or page posting, or likes, comments and shares to rank content.

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To do this, “Facebookfirst attempts to identify pages known for posting spam or trying to game the algorithm through means it deems inappropriate, like asking for likes, shares, or comments. This data is then used to train a model to continually identify these types of posts in an attempt to keep them out of your News Feed,” the report said.

If some posts are hidden, that indicates that such content is not meant for a particular user, contrary to the authentic content which will appear higher in your News Feed.

Facebookis also trying to be faster at spotting authentic content and making it appear on the user’s News Feed.

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This update notes how universal signals change in real time.

“For example, if an article from The Washington Post (a page you subscribe to) is generating a lot of buzz, the algorithm will deem this important and place it higher in your feed, quicker,” the report added. (IANS)

 

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Facebook Takes Action on The Terror-Related Content

Facebook took action on 1.9mn terror-related content

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Facebook took action on 1.9 million pieces of content related to the Islamic State (IS) and Al Qaeda in the first quarter of 2018, twice as much as the last quarter of 2017.

The key part is that Facebook found the vast majority of this content on its own.

“In Q1 2018, 99 per cent of the IS and Al Qaeda content we took action on was not user reported,” Monika Bickert, Vice President of Global Policy Management at Facebook, said in a blog post late on Monday.

“Taking action” means that Facebook removed the vast majority of this content and added a warning to a small portion that was shared for informational or counter speech purposes.

The Facebook's image.
Facebook. Pixabay

“This number likely understates the total volume, because when we remove a profile, Page or Group for violating our policies, all of the corresponding content becomes inaccessible.

But we don’t go back through to classify and label every individual piece of content that supported terrorism,” explained Brian Fishman, Global Head of Counterterrorism Policy at Facebook.

Facebook now has a counter-terrorism team of 200 people, up from 150 in June 2017.

Also Read: British Campaigner Sues Facebook Over Fake Ads

“We have built specialised techniques to surface and remove older content. Of the terrorism-related content we removed in Q1 2018, more than 600,000 pieces were identified through these mechanisms,” the blog post said.

“We’re under no illusion that the job is done or that the progress we have made is enough,” said Facebook.

“Terrorist groups are always trying to circumvent our systems, so we must constantly improve,” the company added.  IANS