Wednesday January 17, 2018
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Facebook to launch ‘Donate Now’ button

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A big logo created from pictures of Facebook users worldwide is pictured in the company's Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)
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By NewsGram Staff Writer

After Like, Comment, and Share, Facebook is all set to launch a ‘Donate Now’ button for all nonprofits’ pages and linked advertisements.

facebook-donate-now-buttonFacebook had released the “Donate Now” button in 2013 as well, but that was in association with specific partners like the American Cancer Society and The Red Cross. Till now, if at all, this button was displayed on any organization’s page, it was more of a call-to-action link, wherein on clicking the button it would inform you that the organization is not affiliated with Facebook and instead would take you to the concerned site for further procedure.

However, with the launch of ‘Donate Now’ button, there will be a payment gateway which would link the organization and Facebook facilitating the nonprofits as well the users.

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Facebook might lose $23 billion

This planned change sparked fears people will spend less time on the site, leading to its share stock suddenly dropping.

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Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature.
Facebook shares fell down by 4% after Mark Zuckerberg announced a change in News Feed feature.
  • Facebook recently was on the verge of losing $23 billion after they decided to make some changes in the News Feed feature.
  • The change was announced in order to make the time spent on the social networking site more meaningful.
  • However, the change leads to a 4% fall in the share of the Facebook.

Facebook was on course to lose 17 billion pounds ($23 billion) of its value after it announced it was making changes to its News Feed feature that will allow users to see more updates from family and friends than posts from businesses, brands and media.

Facebook share fell 4 percent within hours after Facebook CEO Mark Zuckerberg announced the changes to make the social network more meaningful, The Sun reported.

This change was supposed to make Facebook more meaningful. Pixabay
This change was supposed to make Facebook more meaningful. Pixabay

This could also result in lining them up for its worst financial position in more than three months — and Zuckerberg losing $3.3 billion of his own personal net worth.

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” Zuckerberg posted on Facebook late on Thursday.

The CEO said that Facebook has got a feedback from the community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

The change will show more posts by family and friends instead of brands and businesses, Pixabay
The change will show more posts by family and friends instead of brands and businesses, Pixabay

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions,” he said.

“As we roll this out, you will see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people,” Zuckerberg added.

This planned change sparked fears people will spend less time on the site, leading to its share stock suddenly dropping.

Zuckerberg admitted that the new changes might not pay off at first, but believes it is important users have more meaningful social interactions, The Sun said. IANS

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