Saturday October 21, 2017

From Zee to Star: Top 5 television channels of India

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By Rukma Singh

In today’s day and time, with limitless capital and production capacity dominating the media-scape, newer television channels are springing up with a motive to cater to specific audiences.

For a medium of visual communication to survive, it is essential to be in constant touch with the receivers, i.e, the audience.

No matter how many new channels spring up, there are some that adopted the right proportions of form and content, and managed to carve a niche for themselves.

NewsGram brings to you the five most popular television channels in India:

STAR Plus


What started as an English entertainment channel surprisingly turned into the ultimate Indian favorite. STAR Plus started a legacy in many ways. It was one of the first channels to have HD quality images. It is also responsible for bringing in the ‘once a week’ show format with a show like ‘Ji Pradhan Mantri Ji’. Star plus also has an edge over other channels due to the fact that it is one of the first channels to have started operations. It was in a position to experiment and gauge audience mindsets based on those experiments. It was also in a territory where it could mold the audience’s likes and dislikes.

Star Plus shows are known to have gone on for over 8 years, ‘Kyuki Saas bhi kabhi Bahu thi’ being the biggest example. It took advantage of the fact that television could be used as an escape, especially by women. Thus, Star plus provided an escape. It yielded to the pleasures that humans tend to get amidst conspiracy, romance and scandal.

Zee TV

Zee TV was the first private channel of India. It is known to have started the legacy of reality shows in India with the introduction of ‘Antakshari’, followed by ‘Sa re ga ma pa’. Zee made efforts to cater to as many sections as possible. It had something for everything.

It increased audience base by introducing ‘Disney hour’ to grab the attention of kids. It also gave rise to the concept of cookery shows with Sanjeev Kapoor’s ‘Khana khazana’.

Thus, many of Zee’s shows are known to have given a kickstart to newer concepts that were taken up by other channels.

Colours TV

Colours brought along a whole new different wave in Indian television. While all other channels were showing repetitive ‘Saas-bahu’ drama, Colours brought along a breath of fresh air with its women-centered shows that aimed to liberate women. Shows like ‘Balika Vadhu’ and ‘Laado’ aimed to create awareness about pressing social issues like child marriage and female foeticide. Colours managed to become a threat to the mainstream TV channels in its first year itself, which says a lot about its caliber as a TV channel in a landscape where it is very difficult to make people change their taste.

Presently, Colours is a favorite because of Comedy Nights with Kapil and Big Boss, two shows that have a huge fan base all across the world.

Sab TV

SAB TV is one of the more recent additions to the favorites category. Sab is known to cater especially to the middle-class audiences, providing wholesome family entertainment. It is dominated by comedy shows and is watched mostly during the night after everyone comes home from a hard day at work.

The only negative aspect of Sab happens to be its lack of reality shows and drama based serials. But that’s because Sab TV wants to continue being a sitcom, humor based channel and not walk on the path taken by all other channels.

Sony Entertainment Television

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The two main reasons for the popularity of Sony are CID and Kaun Banega Crorepati. These two shows have been going on for over 10 years and they continue to have the same huge fan base year after year. Covering genres ranging from action, drama, comedy to narrative non-fiction, Sony seeks to celebrate India’s heritage by creating unique and original content within Indian history, folklore and mythology, using a contemporary story-telling format.

Lately, Sony has been facing several losses, both in terms of fans as well as finance. It was because of its loyal audiences that it was able to recuperate with them. However, if it doesn’t work on its situation, it might lose out to newer channels like Life OK, Big Magic, & TV etc, which are rapidly gaining popularity.

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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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Sony India launches its new “world’s fastest” SF-G Series SD card for professional Photographers

The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly

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Sony SF-G Series UHS-II SD Memory Card Photo: Official website

New Delhi, March 28, 2017: Sony India on Tuesday launched its new “world’s fastest” SF-G Series SD card that comes with enhanced features specially designed for professional photographers and videographers.

With a write speed of up to 299MB per second, the SF-G Series supports maximum performance of digital imaging devices, contributing to longer continuous shoot of high-resolution images. It contributes to a shorter buffer clearing time as well.

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The SD card, available in 32GB, 64GB and 128GB capacities, feature a read speed of up to 300MB per second and can transfer large volumes and file sizes to a computer quickly.

The card can record 4K video with DSLR and mirrorless cameras. It is also capable of recording 2K, Full HD and XAVCS Codec.

Using Sony’s algorithm, the card also prevent the decrease of data-writing speeds and contribute to the camera’s ability after successive burst shoots.

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With the purchase of cards, the users can download Sony’s free software “Memory Card File Rescue” to help recover photos and videos, including RAW images and 4K XAVC-S video files that may have been accidentally damaged or deleted.

Along with the new SD cards, Sony also introduced SD Memory Card Reader to enable fast and convenient transfer of data to a personal computer.

The SF-G32/T1 IN card is priced at Rs 6,700, SF-G64/T1 IN at Rs 11,000 and SF-G128/T1 IN costs Rs 19,900. All the cards have five-year warranty and will be available from April 3.

The MRW-S1/T1 IN card reader is priced at Rs 2,300, comes with a year’s warranty and will be available from April 3. (IANS)

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Superstar Aamir Khan features as ‘proud dad’ in TV Campaign

Superstar Aamir Khan is very happy to be featured in the "Nayi soch" campaign directed by Nitesh Tiwari as a progressive father

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Superstar Amir Khan, Wikimedia

Mumbai, Feb 26, 2017: Superstar Aamir Khan, who has two sons and a daughter, is happy to feature in a TV campaign which is a tribute to “proud dads and their daughters”.

Created and directed by Nitesh Tiwari of “Dangal” fame, the brand film features Aamir as a small-town, middle-class but new-age father who is confident that his daughters will take ahead the legacy of his business.

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“I think it is a great initiative by Star Plus. The film is a tribute to all the proud dads and their daughters who became the beacons of change,” Aamir said in a statement.

It is a Women’s Day special of Star India’s ad campaign ‘Nayi Soch’, which puts the spotlight on social issues of gender inequality.

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“Our latest ‘Nayi Soch’ film not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief,” said Uday Shankar, Chairman and CEO, Star India.

“Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish,” he added.

The brand film is a reflection of how in a nation of over 10 million shops and establishments, it is hard to find even a single one that holds the title of “and daughters”, it is always “and sons”.

The film ends with the line: “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai (Success does not consider whether one is a boy or girl; it only takes powerful thoughts into account)”.

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Aamir had earlier hosted the TV show “Satyamev Jayate” for the channel.

The show covered sensitive social issues prevalent in India such as female foeticide, child sexual abuse, rape, honour killings, domestic violence, untouchability, alcoholism, and the criminalisation of politics. (IANS)