Monday March 19, 2018
Home Uncategorized Growing trend...

Growing trend of online linguistic inclusion


New Delhi: A growing trend of online linguistic inclusion is evident in India with e-commerce, education and social networking sites incorporating Indian languages in their sites. The move by the companies is aimed at reaching out to the vast unexplored market in India.

The latest entrants in this growing phenomenon are ‘Snapdeal’ and ‘Quickr’. In the past week ‘Snapdeal’ announced that its mobile interface will allow transactions to happen in 12 Indian languages. Furthermore, ‘Quickr’, online classified website, will allow consumers to browse, post ads, search and interact in seven vernacular languages, apart from English.

Admitting the need for linguistic inclusion Rohit Bansal, co-founder and COO, said, “India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India,”

Social networking sites like Facebook and search engine Google have already made this facility available to its consumers.

This growing phenomenon is a result of the burgeoning online user base in India. A report by

A report by Internet and Mobile Association of India (IAMAI), last month, said that “while Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users. Clearly, internet is mainstream in India today.”

It further added that “currently, India has the third largest Internet user base in the world but it is estimated that by December, India will overtake the US (as the second largest base). China currently leads with more than 600 million Internet users.”

Moreover, the need for providing the option for vernacular languages is the mushrooming internet users in rural India.

The rural mobile user base surged 99 percent to 80 million while the mobile Internet user base in urban India has grown 65 percent over last year to reach 197 million and is expected to grow to 87 million (rural) and 219 million (urban) respectively, the report said.

Other sectors have also sought to take advantage of this phenomenon. Khan Academy, a US-based non-profit organisation and an e-learning website, earlier this month announced that it would launch online tutorials in Hindi.

“We want to work in a way that allows us to reach to the most number of students in India,’’ said founder, Salman Khan.

Thinking on similar lines Google, in early November, announced the formation of an Indian Language Internet alliance (ILIA), in partnership with various Indian content providers. This alliance seeks to allow 300 million Indian language users to become more engaged.

“The ILIA will be critical to make Internet useful to all Indian users and not just English-speaking Indians. Through this initiative we hope to enable 300 million Indian language users to become highly engaged Internet users by 2017,” Google India Vice-President and Managing Director Rajan Anandan had said.

All of this points towards the increasing belief that a digital revolution in India cannot be realised without linguistically inclusive policies. The true potential of the internet can only be unleashed by taking it beyond the English-speaking metros in India. (With inputs from agencies) (Image courtesy:

Click here for reuse options!
Copyright 2015 NewsGram

Next Story

Apple’s ‘Families’ to help curb kids’ screen addiction

Not only Apple, Facebook, which has over two billion users, is also making drastic changes to its News Feed that will allow users to see more updates from family and friends

Apple logo. Pixabay
  • Apple has introduced new ‘Families’ page to this website
  • The aim is to curb children’s addiction to screens
  • The app will benefit the community

To help parents control their children’s screen addiction touted as a “growing public health crisis”, Apple has introduced a new page called “Families” on its website.

The page has features like “Ask To Buy” tool that lets parents approve or decline app purchases from their device. “Find My Friends” feature lets parents keep track of their kids’ locations, get alerts when they leave or arrive somewhere, and see distances and travel times to where they are.

Apple got lukewarm response for iPhone X. Pixabay
Parents can even track the activities of their children. Pixabay

Another app management feature lets users automatically block in-app purchases. It has the option to limit adult content on kids’ devices and restricts browsing to only pre-approved websites.

“We’ve also made it easy for parents to set privacy controls on their kids’ devices. We’re continually designing new features to help make sure kids use them in the ways you want,” Apple said on the new page.

Two key Apple shareholders had requested the Cupertino-based iPhone maker to take urgent steps to safeguard young users from the ill-effects of iPhone addiction.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

In a letter, Jana Partners and the California State Teachers’ Retirement System told Apple to make its products safer for the younger users.

Not only Apple, Facebook, which has over two billion users, is also making drastic changes to its News Feed that will allow users to see more updates from family and friends than posts from businesses, brands, and media.

Facebook is also concentrating more towards friends and family of its users. VOA

According to its CEO Mark Zuckerberg, Facebook has got a feedback from the community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. IANS