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Hidden Digital Ads Push Children to Eat Fatty Food, warn Health Experts

Overweight and obese children are likely to stay obese into adulthood and more likely to develop chronic illnesses at a younger age

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According to the World Health Organization, children in Europe are the target of hidden digital advertising and marketing promoting fatty, sugary and salty foods that are damaging their health and adding to an obesity problem. VOA
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London, November 5, 2016: Children in Europe are bombarded with hidden digital advertising and marketing promoting fatty, sugary and salty foods that is damaging their health and adding to the region’s obesity problem, World Health Organization experts said on Friday.

The researchers called for policymakers to do more to protect children from junk food advertising messages on networking sites, games — known as “advergames” — and other social media.

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“Our governments have given the prevention of childhood obesity the highest political priority, [yet] we consistently find that children — our most vulnerable group — are exposed to countless numbers of hidden digital marketing techniques promoting foods high in fat, sugar and salt,” said Zsuzsanna Jakab, the WHO’s regional director for Europe.

Parents are unaware

She said in the absence of effective regulation of digital media in many countries, children are increasingly exposed to persuasive, individually tailored marketing techniques that parents may underestimate, or be unaware of.

“Often, parents do not see the same advertisements, nor do they observe the online activities of their children; many therefore underestimate the scale of the problem,” said the WHO.

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About two-thirds of children who are overweight before puberty will be overweight in early adulthood, and an estimated 25 percent of school-aged children in Europe are already overweight or obese, said the report.

Overweight and obese children are likely to stay obese into adulthood and more likely to develop chronic illnesses such as diabetes, heart disease and cancer at a younger age.

Unhealthy foods promoted

Gauden Galea, a WHO Europe expert on chronic disease and health promotion, said allowing advertisers and the food industry to target children like this could have “huge health and economic consequences.”

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The WHO Europe report said that since there is little effective regulation or control over of digital marketing, children are often exposed to powerful and targeted online marketing via digital platforms that collect personal data.

Digital marketing can engage children in emotional, entertaining experiences and encourage them to share these experiences with their friends, it said, describing this as “a dubious cocktail when used to promote unhealthy foods.” (VOA)

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Brazil to vaccinate entire population against yellow fever

Thirty-four million people need to be vaccinated there, with 23 million in the northeast and 11 million in the south of the country

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Yellow fever is a mosquito-borne viral disease found in tropical Africa and South and Central America.
Yellow fever is a mosquito-borne viral disease found in tropical Africa and South and Central America. Wikimedia Commons

Brazilian Health Minister Ricardo Barros has proposed to vaccinate the entire country against yellow fever after the disease emerged in new areas.

The recommendation will now be discussed with international organisations, such as the World Health Organization (WHO) and the Pan American Health Organization (PAHO).

At the start of February, vaccination efforts began in states of Sao Paulo, Rio de Janeiro and Bahia, seeking to immunize 19.7 million people against yellow fever, for which cases have been rising since last year, Xinhua news agency reported.

According to Barros on Thursday, if the government approves the idea, separate programs will take place in each state of the country.

Also Read: Study: Partial Dose of Yellow Fever Vaccine Provides Protection

Barros added that the vaccination campaign should be rolled out gradually, according to the capacity of each state.

Certain northeastern and southern regions of the country have not seen campaigns so far, as there have been no outbreaks of yellow fever there.

At the start of February, vaccination efforts began in states of Sao Paulo, Rio de Janeiro and Bahia.
At the start of February, vaccination efforts began in states of Sao Paulo, Rio de Janeiro and Bahia. Wikimedia Commons

Thirty-four million people need to be vaccinated there, with 23 million in the northeast and 11 million in the south of the country.

A plant belonging to Libbs Farmaceutica in Sao Paulo is currently about to begin production of 4 million doses of the vaccine a month.

From July 1, 2017, to February 20, 2018, Brazil has confirmed 545 cases of yellow fever, with 164 deaths.

A further 1,773 suspected cases have been noted, with 685 having been eliminated and 422 still under investigation. (IANS)