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History of Roma people’s flag

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There is a great misconception about the Romani people. Some even believe that Roma are the people from Romania, which is a completely false statement. The Romani or Roma, are the ethnic group of people who travel from place to place, whose majority currently resides in Europe and America.

Estimates vary, but there is a 12 million strong Roma community spread over the world. However, the precise count remains difficult to undertake for multiple reasons. As many of these people hesitate and refuse to register their identity in official censuses for the fear of discrimination. Some get married with the local population of the native country and thus no longer identify themselves as Romani.

History

Some historians believe that these people originated from Egypt and thus the tag of ‘gypsy’ was given to them. But under the more realistic definition, the Roma people originated specifically in Northern India and migrated to European countries whose reason and time is still uncertain.

Romani flag

Romani people may be a widely scattered community, however, they do have a flag that binds them together. Their flag got approved in 1971 in London by delegates at the First World Romani conference.

The flag has a bicolor background of blue and green which signifies heaven and earth respectively. And in front, there is a wheel with 16 spokes representing the travelling spirit of Romani people.

They also have an official Roma anthem, which is known as Gelem Gelem (or Djelem Djelem).

Also Read
http://www.newsgram.com/you-are-the-children-of-india-sushma-swaraj-to-romas/

http://www.newsgram.com/we-romas-would-like-to-be-treated-as-indian-diaspora/

http://www.newsgram.com/roma-people-and-their-indian-connection/

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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