Friday June 22, 2018

Hollywood Actor Julia Roberts could be the face of ‘India, Land of Yoga’ campaign

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Julia Roberts Source: Wikimedia Commons
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The tourism ministry of India is planning to start up a ‘India, Land of Yoga’ campaign with Hollywood actress, Julia Roberts as the campaign’s leading face. This Global campaign will help in projecting India as the land of Yoga.

  • Julia Roberts practices Pratyahara, the fifth limb of Yoga which helps the practitioners in conscious withdrawal of energy from the senses
  • Roberts was popularly linked to Yoga after she shot the film Eat Pray Love in India
  • Roberts believes that Yoga helps her in dealing with stress
  • An official from the tourism ministry said, “This has helped promote Yoga in the West. The actress is also an Indophile and keeps coming to the country incognito”
  • The objective of ‘India, land of Yoga’ campaign is to get foreigners to stay in India for extended time and make them learn Yoga
  • The ministry of Tourism is hoping to start the campaign by 21 June which is celebrated as the International Yoga Day in United Nations since 2015
  • In 2015, Prime Minister Narendra Modi indulged people from over 80 countries to participate in a Mass Yoga manifestation
  • The tourism ministry believes that a Yoga campaign may bring in tourists
  • However, figures contradict the belief. Yoga is known to be practiced by 745 million people around the world whereas in the year 2014, only 20 percent of 23000 medical tourists from foreign countries visited Yoga centers

According to a tourism ministry official, “The plan has to be approved by tourism minister Mahesh Sharma and the Prime Minister’s Office before we approach the actress, but having an international face recognized for practicing yoga is crucial for the success of the campaign”

“Through this campaign, we want to emphasize that learning yoga in its land of origin will be a completely different experience”, another official said.

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  • Pritam Go Green

    This is a great news .Seeing this makes me happy that yoga is being recognized on a global platform .Proud to be an Indian !! 😀

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Bollywood Celebs Shares Their Views: International Yoga Day

Here's what the celebrities had to say

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Bollywood Celebs Shares Their Views: International Yoga Day
Bollywood Celebs Shares Their Views: International Yoga Day, Flickr

From veterans like Amitabh Bachchan and Hema Malini to mothers Shilpa Shetty Kundra and Soha Ali Khan — Bollywood celebrities, for whom fitness is a way of life — posted yoga poses and spoke about its benefits on the occasion of International Yoga Day on Thursday.

While Amitabh Bachchan shared an old image of himself performing a yogasana on Twitter, Hema took the opportunity to thank Prime Minister Narendra Modi for spreading awareness about it “not only in India but in all the countries he has visited in the world”.

Here’s what the celebrities had to say:

Amitabh Bachchan: Greetings… but the attire for yoga is not ideal, that was a still from the Gujarat Tourism campaign.

Amitabh Bacchan
Amitabh Bacchan, flickr

Hema Malini: Today is International Yoga Day — a celebration of the world wide interest in our own yogasanas. Thanks to our PM who has spread awareness not only in India but in all the countries he hs visited in the world! I request all of you to spend a little time on your bodies to keep fit. I do!

Shilpa Shetty: Pranayama: Prana means life (no life without breath), Ayama means practice or control. So, when you practice control over breath you will have control over your life and mind. It not only cleanses 72000 nadis or channels, your mind and blood, but that cleansing process translates into energy..

Shakti. This power helps you positively manifest your Aura, relationships, self awareness and goals. This International Yoga day start with Pranayama. Welcome the new you. Inhale the future, exhale the past. Enjoy the present. A big thank you to Narendra Modiji who leads and inspires by example and Rajyavardhan Singh Rathore for keeping the momentum going so passionately ‘hum fit toh India fit’.

Sandhya Mridul: Smile. Everyday. Best asana of all! Happy Yoga Day people.

Rajeev Khandelwal: The world follows it… we created it.. let’s own it!

Milind Soman: My contribution to the 1,00,000 Suryanamaskaaras that the people at Be Cure Fit are targeting today on International Yoga Day. I feel stronger and more flexible with yoga and it’s never too late to start.

Soha Ali Khan
Soha Ali Khan, flickr

Soha Ali Khan: Why I’ll always pick yoga over the latest fitness fad.

Nimrat Kaur: Place we shall ever have to live in. Keep it safe and beaming! Way of life. Born again.

Also read: Yoga a Boon for Breast Cancer Survivors

Mugdha Veira Godse: Union of body and mind! Happy International Yoga Day. Today is the day to start a brand new fitness routine. (IANS)