Sunday December 17, 2017
Home Science & Technology How Facebook,...

How Facebook, Google will kill small websites under the blanket of Net neutrality

0
81

NN

By Harshmeet Singh

Of the few remaining things in the world that do not discriminate among people, Internet occupies the top spot. Net neutrality lies at the very framework of the Internet. In raw terms, net neutrality simply means that all your websites or data would be treated equally by the ISP, without giving any special preference to a particular website or service.

What’s the harm in taking away net neutrality?

Imagine a scenario where your internet data pack is only applicable to a few websites, and you are required to shell out an extra amount for the data consumed on YouTube and Skype. As absurd as it may seem, this is what some major companies are vouching for.

Forms of net neutrality in developed nations  

In most of the developed nations, where internet speeds are considerably higher and consistent, net neutrality is about all the websites and apps being equally accessible, without any special treatment being given to anyone. The opposition to net neutrality is backed up by a number billion dollar companies who can afford to pay the ISPs to ‘fast-track’ their websites in comparison to their competitors. For instance, only those shopping websites would be given the ‘fast lane’ by the ISP which have paid an extra fee. While all the other competitors would be pushed towards ‘slow lane’. This could lead to market monopoly and shrinking of options for the customers.

Net neutrality in India

In countries like India, where internet speeds are comparatively slower, there are no ‘fast lanes’ as such. Here, net neutrality takes the form of extra charges for select services. For instance, in December last year, Airtel floated a plan to charge extra for Viber and Skype calls, refusing to accommodate the data usage from these apps into the usual data packs. After facing strong reactions from the consumers as well as the Government authorities, Airtel decided to defer its plans. Surprisingly, TRAI (Telecom Regulatory Authority of India) is yet to frame any laws against violation of net neutrality.

Who’s supporting it anyway?

It isn’t difficult to decipher who would be the biggest gainer if net neutrality is taken away. The major ISPs, such as AT & T are pulling together all their resources to trash net neutrality. Why? Because they stand a chance to earn a fortune after the demise of net neutrality! The big ISPs would be treated with millions of dollars from the companies to fast-track their apps and websites.

The major online companies, who have the capacity of shelling out money to kill the competition from newer competitors, also favour the campaign against net neutrality. It would give them a set platform to make good use of their money power and gain monopoly in the market.

Whose idea is it though?

The Chairman of Federal Communications Commission (FCC), Tom Wheeler, first came out with an idea of trashing net neutrality and giving internet into the hands of major ISPs such as Verizon and AT & T. After strong nation-wide protest across the US, the FCC, in February 2015, upheld net neutrality, with Wheeler saying “This is no more a plan to regulate the Internet than the First Amendment is a plan to regulate free speech. They both stand for the same concept.”

 

Next Story

Google launches three new apps for photography

The new photography applications are "Storyboard" (available on Android only), "Selfissimo!" (available on iOS and Android) and "Scrubbies" (available on iOS only).

0
13
44th Anniversary of the birth of Hip Hop

San Francisco, Dec 12: Google has introduced three photography apps which are part of a new series that it has dubbed as photography “appsperiments”.

“We’re launching the first installment of a series of photography appsperiments: Usable and useful mobile photography experiences built on experimental technology. Our ‘appsperimental’ approach was inspired in part by ‘Motion Stills’,” the company wrote in a research blog late on Monday.

“‘Motion Stills’ is an app developed by researchers that converts short videos into cinemagraphs and time lapses using experimental stabilisation and rendering technologies,” Google added.

Google apps
Google introduces photography apps

The new photography applications are “Storyboard” (available on Android only), “Selfissimo!” (available on iOS and Android) and “Scrubbies” (available on iOS only).

The “Storyboard” app takes video clips and automatically pulls out six frames that it lays out in a comic book-style template.

“Selfissimo!” is an automated selfie photographer that snaps a black and white photograph each time the user poses.

“Scrubbies” lets the user easily manipulate the speed and direction of video playback to produce video loops that highlight actions, capture funny faces and replay moments.

The tech giant has also urged users to try out the new apps and provide feedback via the in-app feedback links. IANS

Next Story

Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

0
18
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

Next Story

Facebook Introduces Digital Training and Start-up hubs in India to Promote Digital Economy

0
32
Facebook launched digital training in India
Facebook launched digital training in India.Pixaby.

New Delhi, Nov 23: Facebook on Wednesday introduced its digital training and start-up training hubs in India aimed at helping small businesses and people grow by giving them the digital skills they need to compete in today’s digital economy.

Facebook said it plans to train more than half a million people in the country by 2020 through these online training hubs, which are being rolled out first in India.

The learning curriculum which is personalised to the individual’s needs and available in English and Hindi on mobile, the social network, which is used by 217 million people in India, announced.

“We believe the best way to prepare India for a digital economy is by equipping people with the tools, knowledge, and skills they need to succeed,” said Ritesh Mehta, Head of Programmes, Facebook, India and South Asia.

To develop the learning curriculum, the social network worked with several organisations, including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the government’s StartupIndia initiative.

The curriculum includes vital skills for digital skill seekers and tech entrepreneurs, including how to protect their ideas, how to hire, how to go about getting funding, what regulations and legal hurdles they need to consider, how to build an online reputation, and a host of other critical skills.

This could mean teaching a small business owner how to create an online presence; helping a non-profit reach new communities and potential donors; or it could mean helping a tech entrepreneur turn their product idea into a startup through practical business advice.

Facebook said its digital training hub would provide free social and content marketing training for anyone – from students to business owners – who is looking to develop their digital knowledge and skills.

According to new research by Morning Consult in partnership with Facebook, small businesses use of digital translates into new jobs and opportunities for communities across the country.

Since 2011 Facebook has invested more than $1 billion to support small businesses globally.

The “Boost Your Business” and “SheMeansBusiness” initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs, in India, Facebook said. (IANS)