India now the leading market of smartphones in Asia


New Delhi: With an increase of 28.8% in 2015 as compared to the year 2014, around 10.36 crore smartphones have been shipped to India, thus making it the fastest growing smartphones market in the Asia Pacific region.

According to International Data Corporation (IDC), “Quarterly Mobile Phone Tracker”, 2.46 crore smartphones were shipped in India in the fourth quarter of the year 2015.An increase of 15.4% as compared to 2014 when 2.22 crore units were shipped in the country during the same period.

“The online share of smartphone shipments continued to ramp further as the fourth quarter of 2015 saw online mega sales from major e-traders like Flipkart, Snap deal and Amazon,” said Karthik J, senior market analyst, client devices.

“Online share spiked to 37.3% in the fourth quarter of 2015, growing 2.5 times over the same period last year with almost half of the contribution coming from online exclusive models,” Karthik added.

The report said the smartphone market in China has begun to slow down and most vendors especially the Chinese, are now looking for avenues to leverage on India’s growth potential in the smartphone market.

“Chinese vendors’ smartphone shipment spiked with 71% growth in the fourth quarter of 2015 over last year,” added Jaipal Singh, market analyst, client devices.

Singh further added that “good quality, big discounts by e-traders and higher specification at lower prices are few key factors for which Chinese smartphones are preferred over others especially in $100-$300 (Rs 6840-Rs 20523) price band.”

With the advancement and success of the “Make in India” campaign, Singh said that almost one in two smartphones shipped in the fourth quarter of 2015 were manufactured in India with Samsung leading with the highest shipments.

Similarly, 4G smartphones shipment spiked to 1.39 crore units accounting for more than half of the market in the fourth quarter of 2015.

“4G-based smartphone shipments surpassed 3G volume for the first time during the last quarter of the year, primarily led by Samsung and Lenovo together accounting for more than half of 4G volumes,” Karthik noted. (IANS)