Tuesday October 24, 2017
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India to have tourism office representing US state of Nevada

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Washington: An official of Nevada announced that a new travel and tourism office representing the US state will soon be set up in New Delhi.

The Lt Governor Thomas Hutchinson has set his sails towards India in order to launch the initiative. Before departing the Lt Governor said: “Opening an office in India will provide Nevada with greater opportunities to promote international travel and tourism to our state”.

From the statistics of a research conducted, he further revealed that a person’s biggest reason for travel from India to the US is to meet his family residing there. Also, he said the state enjoys 6.5 percent share of the Indian travel market.

“We currently enjoy 6.5 per cent of the India travel market share here in Nevada. With a new office in New Delhi, I am confident that our increased presence will encourage even more tourists from India to visit the Silver State,” Hutchinson said.

The Governor further informed about an average Indian’s annual budget of USD 5,451 for an international travel. Also, the person prefers staying in mid-priced hotels and desires to experience duty-free shipping.

Nevada has by far the most hotel rooms per capita in the United States. According to the American Hotel and Lodging Association, there were 187,301 rooms in 584 hotels (of 15 or more rooms). Nevada has one hotel room for every 14 residents, far above the national average of one hotel room per 67 residents. (Inputs from Agencies) (picture courtesy:wikipedia)

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Travel and Tourism Fair in Kolkata aims at Exploiting Huge Travel and Tourism Potential in the Country

The three-day long fair would provide a platform to 400 vendors from 28 states and 13 countries

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Travel and tourism Fair
Travel and tourism Fair, Kolkata. wikimedia
  • The fair has experienced a growth of 10 percent in terms of number of participants and revenue, compared to last year
  • Kolkata serves as a strategically important gateway for the industry, considering the increasing importance of Outbound and Inbound potential in the East and Southeast Asia
  • Pavilions have been set up by six foreign countries in TTF Kolkata at the level of their National Tourism Organisations

Kolkata, July 7, 2017: Travel and Tourism Fair in Kolkata is one of the leading travel trade shows in the country. The fair that aims at exploiting the huge travel and tourism potential in Eastern India started off on July 7.

The three-day long fair would provide a platform to 400 vendors from 28 states and 13 countries. The fair has experienced a growth of 10 per cent in terms of the number of participants and revenue, compared to last year, West Bengal Tourism Secretary Manish Jain told the reporters after the inauguration of the fair.

West Bengal Tourism Minister Goutam Deb was not present on the occasion, but welcoming all participants, he said in a message, “With tourism being a priority sector in the state, West Bengal is looking forward to TTF Kolkata, which I hope will have the presence of many national and international tourism stakeholders. This will surely help in promoting tourism in the region.”

According to Sanjiv Agarwal, Chairman and CEO of the organizers Fairfest Media Ltd, Kolkata serves as a strategically important gateway for the industry, considering the increasing importance of Outbound and Inbound potential in the East and Southeast Asia.
TTF Kolkata has kept up a steady growth and has been signaling positive sentiments in the travel trade, despite the headwinds due to demonetization and uncertainties of the GST regime from July 1, 2017, he added.

He also mentioned that Kolkata, which often grabs the spot of the third wealthiest city in India after Mumbai and Delhi, has had a unique tradition of taking domestic and outbound trips in large numbers especially during the puja holidays.

According to PTI reports, 24 States are taking part in the TTF Kolkata with their official pavilions. The biggest state pavilions included West Bengal as the Host State, while Uttarakhand, Himachal Pradesh, Goa, Maharashtra, Gujarat and Madhya Pradesh were Partner States. The list of feature states includes Kerala, Rajasthan, Andhra Pradesh, Karnataka, Jammu and Kashmir, Assam, Andaman and Nicobar, Delhi and Jharkhand.

A large number of participants from Haryana, Odisha, Punjab, Puducherry, Tamil Nadu, Telangana and Uttar Pradesh will be present at the fair as well.

Pavillions have been set up by six foreign countries in TTF Kolkata at the level of their National Tourism Organisations.

For the very first time, SRI LANKA Tourism is participating in the fair with a huge pavilion, with more than a dozen of hotels and operators from the country.

Other foreign countries like Bangladsh, China, Macao, Nepal and Thailand are participating at the level of their National Tourism Organisations.

Additionally, the TTF has feathers added by private sector participants from Bhutan, Canada, Japan, Myanmar, UAE and USA this year as well.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

 

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Locating Desi: A Survey to establish Identity

Political mobilization of the word 'desi' in USA

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An Indian girl. Image Courtsey: food.ndtv.com

By Shubhi Mangla

Kerishma Panigrahi, a student of the New York University is pursuing studies in issues related to religion, race, racial subject formation mainly within the context of South Indian Diaspora. As part of her course, she is currently working on “Locating Latinidad“. The study includes tracing its history, genealogy and constitution as an identity. She has started a survey to know about the personal and political identification of people of South Asian descent in USA for folks who are 18 years or older.

You may take the survey here: Locating Desi

Kerishma says, “How I identify can shift as quickly and as easily as my surroundings shift; depending on where I am and who I’m with. I could be a Gujarati, Oriya, Indian(-American), South Asian(-American), American, desi, “brown”…the list goes on. What I became fascinated by was how intertwined and slippery racial, ethnic, and national identities are and how contingent they can be on one’s surroundings—which makes it even harder to effectively locate”.

What complicated her was the word ‘Desi’. According to her, it is a word which she can feel closer to and politically identify herself with it. With her experience from living among other South Asians in US, she feels that ‘desi’ is more of an informal and comfortable word as compared to South Asian-American. She is curious to know the experience of other folks of South Asian decent about the non-existent  political mobilization of the word ‘Desi’ compared to mobilization of ‘latinx’.

Related link: Indian Diaspora in Holland

According to her, ” ‘Desi’ is also an imperfect term and there are shortcomings that may take away from people’s ability to identify with it; does “desi” have the ability to expand and accommodate this difference? Is there a disparity of identification along age group, migration status, country of origin, multiracial status? How does multiple diaspora (e.g. folks of Indo-Caribbean or Indo-African heritage) effect identification?”

Report prepared by Shubhi Mangla- an intern at Newsgram and a student of Journalism and Mass Communication in New Delhi. Twitter @ shubhi_mangla