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Indian startup develops cloud-based app developing platform

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New Delhi: Delhi-based startup firm Pulp Strategy has launched Instappy— a new cloud-based mobile app creation platform for iOS and Android.

The company, which is targeting its products at small and medium businesses, claims that the new platform will enable users to build intuitive, native apps in less than 60 minutes.

“Instappy will open up the mobile commerce market for businesses without them having to worry about being able to “speak tech”, unaffordable costs, hidden maintenance or months of waiting before going to launch,” Ambika Sharma, managing director, Pulp Strategy, said.

“Instappy also has a strong online mentoring program where we will help guide businesses to make the most of their app ensuring that going mobile is not a cost head but a revenue center faster in the lifecycle,” she added.

According to the company, the platform is loaded with features that until now, were almost always exclusively available only with full-scale development effort.

“It equips users with a set of intuitive tools, a host of easy to integrate API’s, inventory management for retail apps and fully supported data integration,” it said.

Instappy will follow a subscription-based model and also has customised plans for enterprises, which may need unique integrations in their apps.

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App to Reveal Your Daily Smart Phone Use

Here comes an app to keep track of your daily smartphone digital diet!

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Representational image for telegram app.
Representational image. Pixabay

Here comes an app to keep track of your daily smartphone digital diet!

Install and see how much time you are spending on the phone or which apps or games you are hooked to.

Scientists at University of Bonn, Germany, have developed Menthal that runs on Android 4.0 – or newer – version.

“If you would like to go on a digital diet, we would provide you with the scales,” said Alexander Markowetz, junior professor for computer science at University of Bonn.

Also Read: Google Now Lets You Register Sites Ending In .app

“Menthal would provide reliable data for the first time. This app can show us in detail what someone’s average cellphone consumption per day looks like,” added Markowetz.

The researchers used Menthal to examine the phone behaviour of 50 students over a period of six weeks.

A quarter of them used their phones for more than two hours a day.

On average, participants activated their phones more than 80 times a day – every 12 minutes on average.

“Some of the results were shocking,” commented Christian Montag.

Representational image.
Representational image. Pixabay

What’s App alone took up 15 percent of the time while facebook nine percent.

Games accounted for 13 percent, with some subjects gaming for several hours a day, said the study to be published in the journal Medical Hypotheses.

“We would like to know how much cellphone use is normal, and where ‘too much’ starts,” Montag added.

This potential new addiction is not an officially recognised disease but we know that using a cellphone can result in symptoms resembling an addiction, he pointed out.

Also Read: Let Apps Motivate You to get Better Physique

“Outright withdrawal symptoms can actually occur when cellphones cannot be used,” he warned.

Next on the agenda is to measure the severity and the progress of depression using cellphone data.

“We suspect that during a depressive phase, cellphone use will change in a measurable way,” said researchers.

Patients would then make fewer phone calls and venture outside less frequently – a change in behaviour that smartphones can also record through built-in GPS.

A psychiatrist might then be able to use patients’ cell phones as a diagnostic tool and, if necessary, intervene accordingly early on, the research said.

The new app is available as a free download from Google’s Playstore. (IANS)

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