Feb 18, 2017: Leading dating app Woo takes a step ahead in the online dating space by acquiring DUS, a Los Angeles-based dating app which focuses on the South Asian community. The move will further strengthen its positioning by joining Indians all over the globe.
DUS was specifically created for South Asian singles to provide them a dating opportunity within their community. Woo, which has been the pioneer in the online dating industry of India since its introduction in 2014 is now getting ready for a major global push. This acquisition is a natural and important step in steering its vision of connecting like-minded singles around the world.
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Woo announced that they have signed a formal agreement with DUS and now will acquire its brand and platform to tighten their grip in the US, one of the largest markets for the online dating industry along with UK and Canada. With this collaboration, DUS will be able to open an attractive market and new growth avenues, strengthening its position in the international arena.
With this collaboration, DUS will be able to open an attractive market and new growth avenues, strengthening its position in the international arena.
Jus Reign, YouTube personality and famed Indian-Canadian comedian, is one of the founders of DUS. He will keep using his online influence and voice to continue Dus’ mission by promoting Woo through his primarily western South Asian audience. The DUS leadership team will continue to help Woo in thinking through its customizing user features designed for the international Indian community and country growth strategy.
The DUS leadership team will continue to help Woo in thinking through its customizing user features designed for the international Indian community and country growth strategy.
Sumesh Menon, Co-Founder of Woo, while talking about the acquisition said, “I am confident that DUS acquisition will help accelerate our outreach to Indians globally. While originally designed for India alone we quickly realized that our platform had a global appeal and was already favored by Indians internationally to form a strong connect back to their homeland.”
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“Our goal has always been to promote freedom of choice when it comes to dating along with generally helping Desis meet each other. The Woo acquisition will provide us with the resources to continue to do just that,” said Shawn sheikh, CEO, DUS.
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The dating app Woo has quickly been accepted all over the world. It is the top-grossing Indian dating app on the Playstore. The new redesigned version of the app has been modified to appeal to the Indian diaspora globally. This new version has features such as enhanced profiles with commonality tracking. Tags can be added by the users now to their profiles and these can be used to search and filter through profiles.
Woo believes in the power of a true ‘connection’ and the various facets of it. The app has now made it easier to connect with more like-minded people with its safe and easy navigation. Owing to its focus on genuine profiles, real people, and real conversations, Woo feels that great conversations are just waiting to happen; all you need to do is just find, chat and meet like-minded people.
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