Wednesday December 13, 2017
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Log on to Facebook to reach your audience

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A big logo created from pictures of Facebook users worldwide is pictured in the company's Data Center, its first outside the US on November 7, 2013 in Lulea, in Swedish Lapland. The company began construction on the facility in October 2011 and went live on June 12, 2013 and are 100% run on hydro power. AFP PHOTO/JONATHAN NACKSTRAND (Photo credit should read JONATHAN NACKSTRAND/AFP/Getty Images)

By NewsGram staff writer

New York: The popularity and easy accessibility of Facebook has led nearly 45 million small businesses worldwide to use Facebook pages as their digital storefronts. Facebook-logo

“Our mission is to help connect everyone in the world. Businesses often depend on connecting,” wired.com reported Facebook chief operating officer Sheryl Sandberg as saying.

“That’s where Facebook comes in. If you can set up a Facebook profile, you can set up a Page,” she told the gathering at an event hosted at Facebook’s headquarters in Silicon Valley.

Pages are for businesses, brands and organisations to share their stories and connect with people.

“Like profiles, you can customise Pages by publishing stories, hosting events, adding apps and more. People who like your Page and their friends can get updates in News Feed,” Facebook said in a blog post.

You can create and manage a Page from your personal account.

Pages can now feature industry-specific sections.

It was also said, pages will now prominently feature  ‘call’, ‘message’, or ‘contact business directly’ option for customer

Facebook wants its Pages to act as everyone’s digital mall, a place where any small business can create a Page for end users.

Small businesses will now offer “call-to-action” buttons on mobile ages, encouraging consumers to “Call Now,” “Send Message” and “Contact Us.”

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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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GES 2017 : Ivanka Trump in Hyderabad charms the women centric Global Entrepreneurship Summit co-hosted by India and United States

Being invited by Prime Minister Modi, Ivanka Trump is in Hyderabad for GES 2017. The event is focused on women entrepreneurs from all across the globe, this is the first time GES is being held in South Asian country

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Ivanka Trump visited India for GES 2017
Ivanka Trump in Hyderabad (VOA)
  • Praising Prime Minister Narendra Modi at GES 2017, Ivanka Trump said,”from your childhood selling tea to becoming PM, you’ve proven that transformational change is possible.”

  • Prime Minister Modi emphasising on bilateral relations said,”the GES 2017 event not only connects the Silicon Valley with Hyderabad but also showcases the close ties between the US and India.”

Ivanka Trump, daughter and adviser to US President Donald Trump arrived Hyderabad to attend Global Entrepreneurship Summit, GES 2017 co-hosted by India and the United States. The three-day summit, from November 28-30, is being held at the Hyderabad International Convention Centre (HICC) and Hyderabad International Trade Expositions (Hitex).

Ivanka Trump in Hyderabad
Ivanka Trump, daughter of U.S. President Donald Trump, speaks during the Global Entrepreneurship Summit (VOA)

Ms Ivanka Trump is leading a delegation of senior White House officials and American entrepreneurs. The theme of this year’s summit is ‘Women First, Prosperity for All’ and will include 1,200 young entrepreneurs from different parts of the world, mostly women.

“I encourage everyone here to come together, learn from each other and find new ways to lift barriers in our society so that women are free to innovate, empowered to succeed and able to leave our children a brighter future,” Ivanka Trump told delegates in the event’s opening speech Tuesday.

Ivanka’s appearance with Modi at the opening of GES 2017 was preceded by a bilateral meeting which the Prime Minister Modi described as “wonderful”, before they went out to meet entrepreneurs who showcased their work for presentation. Being women centric event, two of the India’s most powerful women External affairs minister Sushma Swaraj and Defense minister Nirmala Sitharaman were also present.

GES 2017 : Ivanka Trump in India
Ivanka Trump with Prime Minister Modi (Narendra Modi Twitter)

The summit began with cultural events showcasing India’s rich culture. This year’s summit theme clearly demonstrated the commitment of the India and United states to the principle that when women are economically empowered, their communities and countries thrive. India is one of the country where women are at highest pedestals in social and professional life.

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Ivanka also gave credit to the Modi government for lifting 130 million people out of poverty. “Women still face steep obstacles in starting, owning and growing their businesses. We must ensure women entrepreneurs have access to capital, access to networks and mentors,” Ivanka said to loud cheers from a packed enthusiastic audience.

Ivanka’s visit also affirms that the Trump administration sees India as a major strategic partner in south asia and wants to engage with India more. Growing trade and business between India and United States sends a strong signal to the world.

by SHAURYA RITWIK, Shaurya is Sub-Editor at NewsGram and writes on Geo-politcs, Culture, Indology and Business. Twitter Handle – @shauryaritwik

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Facebook Introduces Digital Training and Start-up hubs in India to Promote Digital Economy

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Facebook launched digital training in India
Facebook launched digital training in India.Pixaby.

New Delhi, Nov 23: Facebook on Wednesday introduced its digital training and start-up training hubs in India aimed at helping small businesses and people grow by giving them the digital skills they need to compete in today’s digital economy.

Facebook said it plans to train more than half a million people in the country by 2020 through these online training hubs, which are being rolled out first in India.

The learning curriculum which is personalised to the individual’s needs and available in English and Hindi on mobile, the social network, which is used by 217 million people in India, announced.

“We believe the best way to prepare India for a digital economy is by equipping people with the tools, knowledge, and skills they need to succeed,” said Ritesh Mehta, Head of Programmes, Facebook, India and South Asia.

To develop the learning curriculum, the social network worked with several organisations, including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the government’s StartupIndia initiative.

The curriculum includes vital skills for digital skill seekers and tech entrepreneurs, including how to protect their ideas, how to hire, how to go about getting funding, what regulations and legal hurdles they need to consider, how to build an online reputation, and a host of other critical skills.

This could mean teaching a small business owner how to create an online presence; helping a non-profit reach new communities and potential donors; or it could mean helping a tech entrepreneur turn their product idea into a startup through practical business advice.

Facebook said its digital training hub would provide free social and content marketing training for anyone – from students to business owners – who is looking to develop their digital knowledge and skills.

According to new research by Morning Consult in partnership with Facebook, small businesses use of digital translates into new jobs and opportunities for communities across the country.

Since 2011 Facebook has invested more than $1 billion to support small businesses globally.

The “Boost Your Business” and “SheMeansBusiness” initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs, in India, Facebook said. (IANS)