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Nestle announces Maggi’s re-launch, pact with Snapdeal

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New Delhi: Nestle India on Monday said it has begun the roll-out of Maggi noodles in 100 cities, terming the five-month ban as “one of the biggest crises” it has faced in the 32-year history of the brand in the country. It also announced a pact with Snapdeal for online sales.

The return of Maggi Noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us,” Nestle India chairman and managing director Suresh Narayanan said, announcing the re-launch, after it was taken off the shelves on June 5.

“The crisis we went through is a big one for Nestle India. But we were always confident about the quality and safety of Maggi noodles. It is an important brand for the company,” Narayanan told a round-table with journalists to announce the re-launch.

The first to hit the shelves will be the masala variant, which will be available in single, twin, four and six packs. Other variants will follow later, he said.

“Maggi has special relationships and strong emotional bonds with consumers across the country and I am confident our bonds will grow stronger,” he said. “Separately, Nestle India is pleased to partner with Snapdeal to roll-out online offers to mark this special occasion.”

On June 5, the Food Safety and Standards Authority of India (FSSAI) had ordered a pan-India ban on the company’s noodles on the ground that these were “unsafe and hazardous” for humans due to the presence of lead, allegedly beyond permissible limits.

After a five-month legal battle, Nestle said last Wednesday that the masala version of Maggi noodles will hit the retail shelves as early as this month having cleared all tests ordered by the Bombay High Court at three accredited laboratories.

The re-launched popular snack would be exactly the same as it was pre-crisis, and would have the same product formula, Narayanan said, adding: The packaging, however, will not have the line “no-added MSG (monosodium glutamate)” which, too, had become a contentious issue.

Referring to the crisis after some tests conducted by the food safety authorities allegedly found more-than-permissible levels of lead and monosodium glutamate (MSG), the Nestle India chief said the MSG in the packs was in its natural form, without additives or taste enhancers.

Pointing out that Maggi noodles alone contributed 25-30 percent of the India business, Narayanan said the company will take up extensive marketing campaigns for the product.

The company, in June after the ban order, had incinerated Maggi noodles worth Rs.320 crore as fuel for cement factories. As a result of the whole crisis, Narayanan said, the company’s Indian arm suffered around 75 million Swiss francs (nearly Rs.495 crore) worth damages.

Prior to the ban, Maggi noodles were being sold at over 4 million outlets in the country, across nearly 500 cities and towns.

The relaunched noodles are being currently manufactured at three factories located in Nanjangud (Karnataka), Moga (Punjab) and Bicholim (Goa).

For the other two factories of the company in Himachal Pradesh and Uttarakhand, Nestle India is in talks with the authorities, as the states haven’t lifted the ban, the company said.

Now what remains to be resolved is the Rs.640-crore class action suit filed by the government for allegedly misleading the public and indulging in unfair trade practices.

Responding to a question by IANS on the class action suit, Narayanan said: “It was unfortunate for Nestle to be embroiled in this. We will defend ourselves to the best of our abilities at the consumer court.”

This case is scheduled to come up again before the apex consumer court on November 23.

The company also said it was open to working with the food safety authorities to upgrade the infrastructure of food quality testing laboratories in the country.

(IANS)

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Food adulteration in India, the reason you need to be careful with what you eat

There is a good probability that a lot of what you eat is adulterated. Therefore, it becomes essential to cross check the purity of the things you consume

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Food adulteration in India and its consequences
Food adulteration in India has been highly rampant. Pixabay
  • Food adulteration has been highly rampant in India 
  • “Some of the most common adulterated foods are milk and milk products, atta, edible oils, cereals, condiments”
  • The case of food adulteration that took the country by storm was the case of Maggi Noodles, India’s most popular snack

New Delhi, August 1, 2017: The definition of food adulteration according to the Food and Safety Standards Authority of India (FSSAI) is, “The addition or subtraction of any substance to or from food so that the natural composition and quality of food substance is affected.”

Food adulteration has been highly rampant in India. India, on a usual basis, witnesses a number of cases of people getting affected by consuming adulterated food products.

According to FSSAI, “Some of the most common adulterated foods are milk and milk products, atta, edible oils, cereals, condiments, pulses, coffee, tea, confectionery, baking powder, vinegar, besan and curry powder.”

The case of food adulteration that took the country by storm was the case of the very loved, Maggi Noodles. Maggi Noodles was found to contain a higher than the permissible level of lead and MSG. The entire nation was shocked to know that India’s most popular snack is not safe for consumption. Nutritionists suggest that consumption of lead for a long period of time can have hazardous consequences on the body.

Also read: To eat or not to eat? Think before you eat food items from these brands.

“The Annual Public Laboratory Testing Report for 2014-15 brought out by the Food Safety and Standards Authority of India (FSSAI) says that of the 49,290 samples of food items it tested, 8,469, nearly one-fifth, were found adulterated or misbranded,” suggests a report in The Hindu.

The worst part is, despite the potential of disastrous consequences of adulteration, the government is very lenient in providing punishment for the crime. Even if the culprit is caught, the system isn’t strict enough and one can easily get away.

“The reason behind the increasing trend in food adulteration practices is the poor ethical framework and lack of values. Government laws have their limits, it is the values in people that automatically resist them to do unethical practices,” says Rahul Gupta who works for the Food Corporation of India.

“In regard to milk, the demand and supply gap, and the ease with which it can be handled is what makes it the softest target of adulteration,” he mentioned.

Sections 272 and 273 of the Indian Penal Code deal with the offense of Adulteration of Food and Drink Intended for Sale entailing a punishment of six months imprisonment or payment of Rs. 1000 fine in case of a person adulterating some food or drink, as an attempt to make the food or drink noxious, intending to sell it, or knowing the likeliness of the same being sold as a food or drink.

There is a good probability that a lot of what you eat is adulterated. Therefore, it becomes essential to cross check the purity of the things you consume. The situation is, indeed grave and one needs to be watchful!

-by Samiksha Goel of Newsgram. Twitter @goel_samiksha

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Indian Companies Patanjali, Reliance Jio Among The Top 10 Influential Brands in India

Patanjali bagged the fourth position while and Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position

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Patanjali
Bhai Sunder Panchal with Baba Ramde. Wikimedia

July 15, 2017: According to a study by the global research firm Ipsos, Yoga guru Baba Ramdev promoted Patanjali Ayurveda was featured among the top 10 most influential brand in India coupled with Samsung and new player Reliance Jio. Google tops the list followed by Microsoft and Facebook, ranked at number two and three respectively.

Patanjali bagged the fourth position while Mukesh Ambani’s controlled Reliance Jio has bagged the ninth position, as mentioned in the reports of the most influential brands by Ipsos. The entry of both the Indian firms is certainly grand as they did not appear in the previous editions of the study.

The Ipsos study evaluates over 100 brands across 21 countries and covered more than 1,000 Indians online to assess over 100 brands. The study also included 36,600 interviews.

The study included the biggest, most popular and highest spending brands.

Also Read: Patanjali targets will reach 1 Lakh Crore Production by 2020, says Yoga guru turned businessman Baba Ramdev 

 Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said, “The Most Influential Brands are larger than life. They enhance our lives, make it better. We connect with them emotionally and cannot imagine our lives without them — they are influential.”

State Bank of India (SBI) being the only financial institution that made the list, scaled up four ranks to take the fifth position.

E-commerce player Flipkart fell three steps below to take the tenth place whereas Amazon climbed several steps higher to take the sixth place, the study stated. Apart from that, Samsung was ranked 7th while Airtel took the 8th position in the list.

Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said as reported by PTI.

Brands like Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul bagged the place in the list from 11 to 20.

The brands were rated by the consumers on quality, experience and value. Other noteworthy factors include big marketing spend and consciously work towards increasing their brand equity.

-Prepared by Staff Writer at Newsgram.

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Forget Queuing up at ATMs, Snapdeal will Now Deliver Cash at your Doorstep

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Many began lining up outside this bank in Gurgaon near New Delhi even before it opened its shutters to exchange notes that have been scrapped. (A. Pasricha/VOA) (Representational image)

December 22, 2016: India’s one of the leading online marketplaces, Snapdeal recently announced the launch of “Cash@Home” service; it will allow the users to order cash and they will deliver it the doorstep. The service started in Gurugram and Bengaluru and will be starting soon in the major cities as well.

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Snapdeal’s service is a good gesture by which people will be able to access cash easily without queuing up at the bank or at the ATMs

They will operate it with the cash they will collect through Cash on Delivery (CoD). For the service Snapdeal be will be charging a nominal fee of Rs. one as convenience fee, which will have to be paid through FreeCharge or through a debit card while booking the order.

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According to ANI, “A user can request Rs. 2000 per booking and any bank’s ATM card can be used to pay for the cash. The customers are not obligated to order anything else from Snapdeal to access the “Cash@Home” facility.”

The consumers will need to swipe their ATM card on the PoS machines, at the time of CODs which Snapdeal’s courier partners will carry for all such deliveries. The courier person will be handing over Rs. 2000 in cash, once the transaction is complete.

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The co-founder Snapdeal, Rohit Bansal said, “At Snapdeal, we aim to be the marketplace that seamlessly services every customer need. As the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”

prepared by NewsGram team