Wednesday February 21, 2018

On World AIDS Day, Apple Launches new (RED) Products and Special Edition Apps to Fight against AIDS

Ccustomers around the world can also easily donate directly to (RED) through iTunes

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New York, Dec 1, 2016: As it has done annually during the past decade, Apple on Thursday announced its new (RED) products and special edition apps to step up the fight against AIDS to mark World AIDS Day.

Limited edition (RED) content of 20 popular games, including Angry Birds 2, Candy Crush Jelly Saga, FIFA Mobile, Plants v Zombies Heroes and Clash of Clans, are on offer with the proceeds from the in-app purchases going to the Global Fund — the recipient of (RED) funds — to fight AIDS, the company said in a statement on Wednesday.

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Apple’s anti-AIDS campaign has been titled (RED). The products it introduces under this campaign are categorised as (PRODUCT) RED lineup.

In addition to the current (PRODUCT)RED lineup — which is available for customers to purchase year-round — the Cupertino-based tech giant is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill Portable Speaker, which are all available from Thursday.

Starting Thursday till December 6, for every purchase made with Apple Pay on Apple.com or through the Apple Store app, the company is donating $1 to its mission (RED).

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Customers around the world can also easily donate directly to (RED) through iTunes.

“The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach,” Apple CEO Tim Cook said in a statement.

Apple has been releasing special edition products in the colour red for 10 years and 70 million lives have been impacted by (RED)-supported Global Fund grants, over the past decade.

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The critical work of mission (RED) addresses the disparity in access to life-saving medication in sub-Saharan Africa which has the highest prevalence of AIDS on the planet.

The money raised by mission (RED) funds programmes that offer counselling, testing, prevention and the life-saving medication that prevents the transmission of HIV from mothers to their unborn babies. (IANS)

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Apple could acquire the entertainment company, Netflix

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Apple could acquire the entertainment company, Netflix
Apple could acquire the entertainment company, Netflix. IANS

San Francisco, Jan 1, 2018: Contrary to the reports of Apple launching a video subscription product in 2018 to counter Netflix, analysts from Citi have said that the iPhone maker could possibly buy the entertainment company by taking advantage of US President Donald Trump’s corporate tax cut.

According to Citi analysts, Jim Suva and Asiya Merchant, there is a 40 per cent likelihood that Apple will acquire Netflix. Under the new taxing rules, the tech giant will be able to repatriate about $220 billion in cash to the US.

“The firm has too much cash — nearly $250 billion — growing at $50 billion a year. This is a good problem to have,” Suva and Merchant were quoted as saying.

“Historically, Apple has avoided repatriating cash to the US to avoid high taxation. As such, tax reform may allow Apple to put this cash to use. With over 90 per cent of its cash sitting overseas, a one-time 10 per cent repatriation tax would give Apple $220 billion for mergers and acquisitions (M&A) or buybacks,” they added.

A report in business insider said that iTunes has been a huge hit for the company, but viewers have migrated increasingly to services like Netflix, Amazon or Hulu to watch their favourite shows leaving Apple struggling to offer a compelling TV or movie offering.

In September 2017, reports poured in that Apple might lease the Culver Studios in California as it plans to pour $1 billion into TV and movie productions.

The battle for best movie scripts and television projects intensified between tech giants in the Silicon Valley. Google-owned YouTube is already producing original television series and Amazon has won Oscars for “Manchester by the Sea” show.

The iPhone maker has already hired top Hollywood talent Sony duo Jamie Erlicht and Zack Van Amburg to lead its Hollywood push and is reportedly developing a new TV show that will star Reese Witherspoon and Jennifer Aniston. (IANS)