Saturday April 21, 2018

On World AIDS Day, Apple Launches new (RED) Products and Special Edition Apps to Fight against AIDS

Ccustomers around the world can also easily donate directly to (RED) through iTunes

0
//
92
Apple (Red) Products, Apple..com
Republish
Reprint

New York, Dec 1, 2016: As it has done annually during the past decade, Apple on Thursday announced its new (RED) products and special edition apps to step up the fight against AIDS to mark World AIDS Day.

Limited edition (RED) content of 20 popular games, including Angry Birds 2, Candy Crush Jelly Saga, FIFA Mobile, Plants v Zombies Heroes and Clash of Clans, are on offer with the proceeds from the in-app purchases going to the Global Fund — the recipient of (RED) funds — to fight AIDS, the company said in a statement on Wednesday.

[bctt tweet=”Apple’s anti-AIDS campaign has been titled (RED).” username=””]

NewsGram brings to you current foreign news from all over the world.

Apple’s anti-AIDS campaign has been titled (RED). The products it introduces under this campaign are categorised as (PRODUCT) RED lineup.

In addition to the current (PRODUCT)RED lineup — which is available for customers to purchase year-round — the Cupertino-based tech giant is also adding four new (RED) products including an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill Portable Speaker, which are all available from Thursday.

Starting Thursday till December 6, for every purchase made with Apple Pay on Apple.com or through the Apple Store app, the company is donating $1 to its mission (RED).

NewsGram brings to you top news around the world today.

Customers around the world can also easily donate directly to (RED) through iTunes.

“The gift of life is the most important gift that anyone can give. Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach,” Apple CEO Tim Cook said in a statement.

Apple has been releasing special edition products in the colour red for 10 years and 70 million lives have been impacted by (RED)-supported Global Fund grants, over the past decade.

Check out NewsGram for latest international news updates.

The critical work of mission (RED) addresses the disparity in access to life-saving medication in sub-Saharan Africa which has the highest prevalence of AIDS on the planet.

The money raised by mission (RED) funds programmes that offer counselling, testing, prevention and the life-saving medication that prevents the transmission of HIV from mothers to their unborn babies. (IANS)

Click here for reuse options!
Copyright 2016 NewsGram

Next Story

Apple Marks Earth Day With Donations

Apple to donate to mark Earth Day

0
//
14
iPhones By Apple.
Apple iPhones. Pixabay

In its mission to create a healthier planet through innovation, Apple on Friday announced a donation programme and debuted a disassembly robot “Daisy” as a part of its ongoing recycling effort.

Ahead of Earth Day — which would be celebrated on April 22 — Apple said that for every device received at its stores and apple.com through the “Apple GiveBack” programme till April 30, the company would make a donation to the non-profit Conservation International.

“In recognition of Earth Day, we are making it as simple as possible for our customers to recycle devices and do something good for the planet through Apple GiveBack,” Lisa Jackson, Apple’s Vice President of Environment, Policy and Social Initiatives, said in a statement.

Conservation International uses science, policy and partnerships to protect the natural world people rely on for food, fresh water and livelihood.

Apple MacBook
Apple MacBook. Pixabay

Founded in 1987, the organisation works in more than 30 countries on six continents to ensure a healthy and prosperous planet.

Through Apple GiveBack, customers would be able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in.

Eligible devices will receive credit that customers can use toward an in-store purchase or put on an Apple Store Gift Card for future use.

Apple also said that “Daisy”, which efficiently disassembles iPhones to reclaim valuable materials, would help the company move a step closer to its goal of making its products using only recycled or renewable materials.

Also Read:  ‘Invasion Of Privacy’ streamed record 100mn times on Apple Music

“We are also thrilled to introduce Daisy to the world, as she represents what is possible when innovation and conservation meet,” Jackson added.

Created through years of R&D, “Daisy” incorporates technology based on Apple’s learnings from Liam — its first disassembly robot launched in 2016.

“Daisy” is capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.

Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple can recover materials that traditional recyclers cannot – and at a higher quality.  IANS