Tuesday December 12, 2017
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Ontario premier joins Republic Day celebration before leaving for India

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Toronto: Kathleen Wynne, Ontario Premier joined the Indo-Canadian community in celebrating 67th Republic Day of India at the Indian mission before leaving for New Delhi on a 10-day trade mission.

During her trade mission to Indiastarting from January 27, the premier of Ontario biggest and the most powerful province of Canada and home to over half a million Indo-Canadian community will visit New Delhi, Chandigarh, Hyderabad and Mumbai.

The provincial premier in Canada is equal to the state Chief Minister in India.

Greeting India and the Indo-Canadian community on Republic Day, Wynne said during her trade mission she is expected to sign major bilateral agreements in the areas of clean technology and infrastructure.

“During my trade mission, I will travel to New Delhi, Chandigarh, Hyderabad and Mumbai where I will meet with government officials, business leaders and investors and promote Ontario’s innovative infrastructure and clean tech sectors,” Wynne said.

“This is my first trade mission to India, and I can’t tell you how much I am looking forward to taking in some of India’s rich cultural history and growing Ontario’s partnership with India,” the Ontario premier said.

She credited the huge Indo-Canadian community with fostering Canada’s strong relationship with India.

“Ontario boasts the largest Indo-Canadian population in all of Canada, and it’s because of these strong tieS the personal connections we have that in 1987 we were the first subnational government to open a trade office in India.”

“In those 29 years, we have grown our partnerships with both the government and business, creating jobs and growth on both sides of the Pacific, and we have unlocked new opportunities.”

Waynne said her trip to India will be “a turning point, a chance to build on the foundation, and create an even stronger relationship between Ontario and India where our expertise and our goods can support India’s growth.”

“…I want to thank everyone here today (Tuesday) for being part of the dynamic Indo-Canadian community for establishing those irreplaceable person-to-person connections between India and Ontario, and for building a province where we find strength in our diversity.”

She said even though Canada has become one of the most multicultural and diverse countries in the world, the country and the world have a lot to learn from India about diversity.

Waynne quoted Gandhi, “Our ability to reach unity in diversity will be the beauty and the test of our civilization.”

She said “We are building a province that reaches for this unity by embracing our diversity and finding strength in the many communities that make up one Ontario. And it’s in this same vein of unity and fairness that we celebrate India’s Republic Day today (Tuesday).”

Waynne said “Sixty-six years ago today (January 26) the Constitution of India came into force signalling a new era for the entire country. It was a moment of great triumph and celebration for India, and our annual recognition serves as a reminder to strive for Gandhi’s message of unity through diversity and thriving together in harmony.”

“I will carry this powerful message with me when I visit the Rajghat close to the anniversary of Gandhi’s death.”(IANS)(Image-cbc.ca)

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Reduce the Spread of Cancer With this Protein, According to Research by University of Guelph, Ontario

Researchers have discovered a new protein that could reduce the spread of cancer by binding the cancer cells together and allowing them to invade tissues

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Fight Cancer
Fight Cancer with this Protein. IANS.

New York, Nov 19: Researchers have discovered a new protein that could reduce the spread of cancer by binding the cancer cells together and allowing them to invade tissues.

The study conducted by the researchers from University of Guelph, Ontario, has identified a protein called cadherin-22, a potential factor in cancer metastasis or the spread of cancer.

The protien also decreased the adhesion and invasion rate of breast and brain cancer cells by up to 90 per cent.

“Cadherin-22 could be a powerful prognostic marker for advanced cancer stages and patient outcomes,” said lead author Jim Uniacke, a professor at the varsity.

“If you can find a treatment or a drug that can block cadherin-22, you could potentially prevent cancer cells from moving, invading and metastasizing.”

The study, published in the journal Oncogene, looks specifically at hypoxia, a condition in which the tissues receive less oxygen.

The researchers found that it is precisely under conditions of low oxygen that cancer cells trigger the production of cadherin-22, putting in motion a kind of protein boost that helps bind cells together, enhancing cellular movement, invasion and likely metastasis.

Studying breast and brain cancer cells in a hypoxia incubator, the researchers discovered that cadherin-22 is involved in this process to enable the spread of cancer cells.

For both cancer types, the research team used molecular tools to reduce the amount of cadherin-22.

They placed the human cancer cells into the incubator and lowered the oxygen to a level comparable to that in a tumour. The cells failed to spread.

“One very powerful and common tool in cell and molecular biology labs is, you can remove a protein from a cell and see how that cell behaves without it.

“We culture our cancer cells in this very low-oxygen environment, and they start behaving like they are inside a low-oxygen tumour,” Uniacke added. (IANS)

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Cannibal Corpse? 400 million old Giant Worm discovered with Snapping Jaws

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Grand Canyon Fossil worm (representational image), Wikimedia

Feb 22, 2017: In June 1994, specimen were collected from Ontario’s Kwataboahegan Formation—a cross-section of earth that is hundreds of millions of years old—were recovered, and, for the next 400 million years, stored at the Royal Ontario Museum in Toronto. But recently, an international team of scientists has discovered new species of an extinct primeval giant worm that lived about 400 million years ago and has terrifying biting jaws, mentioned Fox news.

According to the study conducted by researchers, the fossil lying undefiled for more than twenty years at the Royal Ontario Museum in Canada was discovered with the remains of the giant extinct bristle worm (the marine relatives of earthworms and leeches).

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The new species is unique in the way that it possesses the largest jaws ever measured reaching over one centimeter in length and easily visible to the naked eye as compared to the other type of creature, researchers said.

The comparison can be drawn to that of giant eunicid colloquially referred to as Bobbit worms which are menacing and opportunistic ambush predators, which use their gripping jaws to capture prey such as fish and cephalopods such as squids and octopuses and drag them into their burrows.

Lead author Mats Eriksson from Lund University in Sweden quoted that “Gigantism in animals is an alluring and ecologically important trait, usually associated with advantages and competitive dominance”.

The worm is still discerned as larger than other worms we see today, and not to forget that any encounter alone with these disturbing species will give panic attack very easily.

– prepared by Naina Mishra of Newsgram, Twitter: @Nainamishr94