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Pepsi gets healthier: Company to Cut Sugar, Sodium, Fat from Products

Modi suggested mixing at least 2 per cent fruit juice in aerated drinks which will help farmer to find new market

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New York, October 17, 2016: Global food and beverages giant PepsiCo on Monday announced a major initiative to cut calories across its product range to make them more nutritious and meet the present-day health and societal priorities.

Both Indian Prime Minister Narendra Modi and Food Processing Minister Harsimrat Kaur Badal have been asking global food giants to make their products healthier by using, among other ingredients, natural fruit juices and less sugar.

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“Informed by the latest dietary guidelines of the World Health Organization and other authorities, the company will continue to refine its food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and sodium levels in its product portfolio,” a PepsiCo statement said.

“To succeed in today’s volatile and changing world, corporations must do three things exceedingly well: focus on delivering strong financial performance, do it in a way that is sustainable over time, and be responsive to the needs of society,” said PepsiCo Chairman and CEO Indra Nooyi.

“PepsiCo’s journey is far from complete, and our new goals are designed to build on our progress and broaden our efforts,” she added.

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The company has chalked out various goals till 2025. These include: at least two-thirds of its global beverage portfolio volume will have 100 calories or fewer from added sugars per 12 ounce serving and at least three-quarters of its global foods portfolio volume will not exceed 1.1 grams of saturated fat per 100 calories.

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It also added at least three-quarters of its global foods portfolio volume will not exceed 1.3 milligrams of sodium per calorie and the rate of sales growth of what the company refers to as Everyday Nutrition products will outpace the rate of sales growth in the balance of PepsiCo’s portfolio.

Modi had for long been vocal about adding fruit juice to aerated drinks. In January this year he suggested mixing at least 2 per cent fruit juice in aerated drinks, which will in turn help distressed farmers to find a new market for their produce.

Among its various goals for 2025, the company also said it will provide access to at least three billion servings of nutritious foods and beverages to underserved communities and consumers.

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Building on its support for the United Nations Guiding Principles on Business and Human rights, PepsiCo is significantly broadening its focus on respecting human rights across the company’s supply chain, the statement said.

The company plans to expand its Sustainable Farming Initiative (SFI) to approximately 7 million acres by 2025, covering crops that collectively comprise approximately three-quarters of its agricultural-based spend.

It also plans to invest $100 million in partnership with the PepsiCo Foundation to support initiatives to benefit 12.5 million women and girls around the world by 2025, the statement added.(IANS)

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  • Enakshi Roy Chowdhury

    this is a great news.. but however carbonated drinks will still not be good for health

  • Antara

    This was much needed! A very healthy initiative indeed!

  • Ruchika Kumari

    Healthy soft drinks….sound interesting

Next Story

Unless There Is A Strategic Plan, Make In India Will Not Work

A strategic plan needs to be in execution to make "Make in India" successful

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Narendra Modi
FILE IMAGE- Mr. Narendra Modi

Prime Minister Narendra Modi set out an ambitious agenda when he announced his administration’s Make in India programme in September 2014. The centerpiece of that programme is the National Manufacturing Policy, the purpose of which is to make India a global manufacturing hub. Its intent is to increase manufacturing’s share of the country’s GDP from 16 per cent to 25 per cent by 2022 and to create 100 million additional jobs by that year.

The policy sets out 11 areas of concentration, including focus sectors, easing of regulatory environments and acquisition of technology and development. It identifies 25 specific focus sectors, including automobiles, defence equipment and medical technology.

The logo for "Make in India".
Make in India.

As Prime Minister Modi reported during the “Make in India week” in February 2016, progress had been made on the manufacturing agenda. Growth in manufacturing’s share of the GDP and employment since the introduction of the programme, however, has been quite sluggish.

That is why, in 2017, Parliament’s Standing Committee on Commerce issued a report questioning the impact and implementation of the Make in India initiative. The government’s Department of Industrial Policy and Promotion responded by citing a number of measures that had been taken. According to The Hindu newspaper, the committee stated that many of the measures were more than two years old and urged “the department to take effective steps to implement initiatives such as Make in India in a ‘more robust manner’…”

More recently, in mid-March, during a visit to India, American economist and Nobel Prize winner Paul Krugman called attention to the need for India to hit manufacturing with a much bigger stick. After lauding India for its significant economic growth and becoming a better place to do business, Krugman observed: “India’s lack in the manufacturing sector could work against it, as it doesn’t have the jobs essential to sustain the projected growth in demography. You have to find jobs for people.”

Also Read: Tech Analysis: As More Indians Go Digital, Transparency in App’s Ecosystem A Must

As a knowledgeable Indian-American business person who participated in the India-U.S. CEO Roundtable convened during President Barack Obama’s Republic Day visit in 2015, I concur completely with the need to intensify India’s manufacturing efforts. The right way to do that, in my opinion, is to create a manufacturing strategic plan for the nation and its states.

The Make in India’s National Manufacturing Policy outlines a broad range of initiatives covering a number of diffuse and diverse areas. A policy is not a plan. It is a prescription that must be targeted to achieve the desired end goals — in this instance, manufacturing being 25 per cent of the GDP and 100 million new jobs by 2022.

Prime Minister and logo of 'Make in India'
Narendra Modi along with ‘Make in India’ logo.

A well-constructed strategic plan provides the means for that targeting. It translates policy into action with a laser-beam focus. It delivers the keys to the kingdom. It identifies:

* Key Result Areas: The few areas (3-7) in which strategic action programmes must be developed and implemented effectively and efficiently.

* Key Drivers: The critical factors or sources of competitive advantage that can be leveraged for success.

* Key Partners: The top three allies who can contribute the most to achieving the plan’s goals.

The Make in India Manufacturing Strategic Plan should be crafted by an independent commission comprised of a representative cross-section of business, academic, government and other leaders with appropriate experience and expertise. The commission can draw upon the National Manufacturing Policy and multiple other studies and position papers as inputs for the plan.

My quick review of a variety of source material suggests the following as potential items for inclusion in that plan that might have great effect for simultaneously driving GDP growth and job creation:

* Key Result Area: Infrastructure Development. India’s infrastructure problems appear consistently as the most important factor that is retarding its growth potential.

* Key Driver: Automobile Manufacturing. The National Manufacturing Policy cites automobiles as an area in which India already has a competitive advantage that can be built upon.

* Key Partner: The United States. These “indispensable partners” have just begun to scratch the surface of trade arrangements and exchanges that can be mutually beneficial.

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The Make in India programme is at a pivot point. The McKinsey Global Institute in an August 2016 report titled “India’s Ascent: Five Opportunities for Growth and Transformation”, observed: “India’s appeal to potential investors will be more than just its low-cost labour: manufacturers there are building competitive businesses to tap into the large and growing local market. Further reforms and public infrastructure investments could make it easier for all types of manufacturing.”

India continues its ascent, but not as quickly as intended. A Make in India Manufacturing Strategic Plan will kick on the after-burners and accelerate that ascent. Putting the right plan in place and implementing it properly should make the sky the limit for the Indian economy and the Indian people.  IANS

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