Monday December 18, 2017
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Re-‘Birth’: 50-year-old Nirodh to get new attractive packing

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By Newsgram Staff Writer

The half century old government condom brand, Nirodh is about to get a facelift. The brand, which is a black sheep in the male contraceptive market, will try to attract customers with beautiful models on its wrappers.

The condom, which till now has come in prosaic white and wordy wrappings, has fallen out of favor with people despite the fact that the government gives 65 million condoms free of cost as a part of its safe sex campaign.

Apart from the unromantic packing, the quality of the contraceptive is also not rated high by the users. All this is making the government brand lose out on the mammoth market of contraceptives in India which was worth 152 million in 2011 according to market gurus.

The government has decided to make the wrappings more colorful, with pictures of couples instead of long cautionary messages. But the government, at the same time, feels that the wrappings have to be attractive but not erotic.

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Bloated idea of contraception, time to change

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By Sreyashi Mazumdar

Picture credit: somersetcsh.co.uk
Picture credit: somersetcsh.co.uk

Contraception is an extremely amorphous and misinterpreted medical phenomenon in a close knitted society like India’s. It turns out to be contentious especially when the person concerned is a teenager. Adhering to the scientific definition of contraception, the terminology encompasses the termination of pregnancy through variegated methods.

You need a contraceptive pill?’, ‘Will I gain weight if I gobble contraceptive pills?’, ‘Contraceptive pills might reduce my fertility,’ are some of the most talked of expressions when a woman weighs the chances of getting pregnant. This year’s Contraception Day aims at making people aware about the widely ‘accepted’ misnomers about contraception.

Wide opened eyes, strained brows and an awe struck expression are some of the unbefitting predispositions a woman- especially a teenage girl- might run into on demanding a contraceptive pill. The man standing behind the counter, despite being aware of her preconditions, wouldn’t fail to further discomfort her by reiterating the name of the contraceptive pill incessantly till a million eyebrows in the shop get raised.

Picture credit: asianetindia.com
Picture credit: asianetindia.com

Kya chahiye (He shouts) I-Pill?Bhaiya isko I-Pill chahiye…this is what the man at the counter had to say when I asked for contraceptive pills,” retorted 20-year-old Sheereen Ahmad, a Delhi University student, while recollecting her horrid experience at a medical shop.

A condom in itself is a cock-a-hoop tale that titillates and excites teenagers. The idea of contraception often wanes amid the exhilaration related to the use of condoms. Often, due to the tickling, breathtaking condom advertisements sported on television, people tend to get wooed and misbegotten without being apprised of the main purport of the same.

More than a tool of contraception, condoms have boiled down to a form of amusement for many in India. Wahi Sunny Leone wala ad na?” or “Dude have you ever seen a condom…let us buy one,” these are some of the most common expressions exemplifying the brouhaha over a poor condom.

Picture credit: cdn.bgr.com
Picture credit: cdn.bgr.com

The abortion laws in our country, further, shed light on the plight of contraception or adversities that a woman gets subjected to when they opt for an abortion. A teenager, who might have gotten pregnant, if opts for an abortion ends up getting subjected to a string of difficulties. First, rendering abortion services to a girl who hasn’t attained her adulthood depends upon the clinic she decides to take to; it is solely the discretion of the medical practitioner who might or might not let her terminate the fetus. Moreover, girls fearing societal ostracization, take to untoward sources in their attempt at terminating pregnancy.

The looming disarray regarding contraception needs to get obliterated. Sex education and spaces for open deliberation on the same are some of the most sought after requirements of the day. Mockery and over rated ideation of condoms or contraceptive pills might lead to disillusionment and subsequent escalation of untoward instances. Instead of blowing condoms and finding ourselves dumb struck; let’s just accept the fact that pregnancy isn’t an isolated condition best suited for a married woman. Let’s delve into the nuances of contraception and broaden our outlook regarding the same.

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Banning spree: Are condoms next in line?

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By Ridham Gambhir

svNBg

When a comment blaming something as basic and necessary as condom is used as a reason for inciting rapes, one knows that such a bizarre comment can come only from our Indian politicians.

Barkha Singh

Today, ex-DCW chief Barkha Singh has made headlines by the virtue of her statement that Manforce condom ads featuring Sunny Leone are “disgusting and dirty” and ought to be banned by the government.

Singh’s contemplation on such advertisements didn’t stop with words such as “dirty” and “disgusting”; she went on to say, “the shabby, ugly or immoral way the actress seduces or sexually provokes a man in the advertisement to use condoms is nothing but serving immorality and bad practice to the audience of the country which is not acceptable in a country of moral values, ethics, religious values and spiritualism renowned as abode of gods around the globe.”

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Her statements put stress on the sacredness of India and its rich cultural heritage. However, Singh has forgotten the fact that this nation of “religious values and spiritualism” is the author of Kama Sutra, a witness of the heinous December 16 rape case and a lot many after it.

She records that India is a country of moral values and renowned as an “abode of gods” overlooking the historical Khajurao temples which are embellished with sexual carvings. Moreover, is the Congress leader being ignorant of the fact that India’s huge population didn’t fall from trees, the mechanism for it is sex which is an omnipresent reality.

Kavita Krishnan, Secretary of the All India Progressive Women’s Association in conversation with NewsGram said: “Such a statement by Barkha Singh reflects her atrocious sexist attitude. If she is blaming a woman for her sensuality today, she might blame girls who wear short skirts/shorts for inciting men to rape them.”

Singh is not alone when it comes to maintaining such thoughts. Atul Anjan, a senior CPI leader yesterday accused atul_anjanSunny Leone for her ‘seductive demeanor ‘ and blames the ‘obscenity’ of the ad for misguiding men.

While Condom Bindaas Bol – (Say Condoms Freely), a campaign launched in India to encourage use of condoms won a United Nations award for excellence in campaigns, here we are snubbing and sidelining the entire concept of condom on the grounds that it is played out by a woman who has a history of working in porn movies and is now a part of the Bollywood industry.

Both these politicians reprove Sunny Leone for her ‘eroticism’ and the ‘idea of sex’ that is played out in the advert. So if a condom advert cannot talk about sex is it supposed to discuss Sensex and Nifty?

Ranveer Singh also campaigned for Durex condoms by popularizing the line “Do the rex”. The former hasn’t been accused of obscenity or vulgarity. Is case of a woman expressing her sexual desires so problematic that our eminent leaders want a ban over it?

Welcome to India! We want to decrease our population, but we want to ban condom advertisements. We rape our women but our country is an “abode of spirituality and religious values”. Maggi banned, porn banned, India’s Daughter banned. Is condom next in the hitlist?