October 9, 2016: When Bethany Yellowtail saw the widespread involvement of tribes protesting the North Dakota Access Pipeline, she wanted to help them in whatever way she could and found a unique way out to deal with the crisis.
According to the Standing Rock Sioux Tribe, “the pipeline impacts sites of historic, religious and cultural significance and threatens the water supply for its reservation and millions of people downstream.”
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So, Yellowtail started creating Protector Gear. Bethany calls the products “Protector Gear” because she believes that they are not protestors but protectors. This project has helped her create a “garment that is meant to be something and not just for you,” reported billingsgazette.com report.
B.YELLOWTAIL is a Los Angeles based fashion line created by Bethany yellowtail which features art from Great plain tribal region. Founded in the year 2014, it celebrates the beauty of ancient culture. Right now, she is not equipped to produce items in bulk. So she had to use a third party to help her in printing and delivering. This has reduced her profit margins, mentioned the news portal.
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Recently, her father drove her and her friend to Cannon Ball, North Dakota to meet a group to talk about women’s role in tribal culture. She even showed them basic clothing construction skills. “I can’t even describe how powerful it was out there, to be with all those people, praying and asking for help from the Creator.” she said. “It was good affirmation for me to go there. I see how my work and my career path and the things I’m passionate about, how they’re still very much intertwined in the big picture.”
So far, the total sale of the “Protector Gears” has been $6,000. The Standing Rock Sioux tribe will receive all the profit from the T-shirt sales in support of their struggle. Protector Gear is at sale until 10th October. You can buy the T-shirt at www.byellowtail.com. So, hurry up.
– Prepared by Diksha Arya of NewsGram. Twitter: @diksha_arya53
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