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Reliance Entertainment to produce Indo-French film

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Mumbai: Anil Ambani’s Reliance Entertainment will be producing an Indo-French film featuring French actor-comedian Kev Adams in the lead role. The Himalayas skiing slopes will be the shooting location of the film.

The announcement came on a day when French President Francois Hollande arrived in Chandigarh to begin a three-day official visit during which he will be the chief guest at the Republic Day celebrations in New Delhi on Tuesday.

Reliance Entertainment has partnered with Julie Gayet’s Rouge International, and Elisa Soussan’s myFamily, to produce “nOmber One”, which is said to be as much a story of daring riders as about a father-son relationship.

Written by Serge Hazanavicius, Stephane Dan, Mary-Noelle Dana, and Alexis Galmot, the film will be directed by Serge, who is an accomplished actor-director and the brother of Oscar winning director Michel Hazanavicius of “The Artist” fame.

It tells the tale of a “father-son relationship between two men who share the same passion, of how events tear them apart, and of how a love of the snow, and quite simply love itself, brings them back together again”, described a statement from the makers.

“The movie is a story of riders, the daring last action heroes who risk their lives for a beautiful run, for an ephemeral race carved out on the sheer, white face of a remote and isolated mountain,” the statement read further.

The movie’s principal photography is expected to start next month in France, and the team will also shoot extensively on skiing slopes in the Himalayas.(IANS)(image: famouswiki.blogspot.com)

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Forbes Rich List 2017: Acharya Balkrishna of Patanjali Named as 19th Richest Indian

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Acharya Balkrishna
Acharya Balkrishna. Wikimedia

Oct 05, 2017: Patanjali Ayurveda’s Acharya Balkrishna, the partner of yoga acharya Ramdev, has bagged the nineteenth position this year in the Forbes magazine’s Annual India Rich List 2017 with total assets of $6.55 billion (Rs. 43,000 crores).

Reliance Industries Ltd. foreman Mukesh Ambani managed India’s wealthiest position for the tenth straight year as his total assets swelled to $38 billion (Rs. 2.5 trillion), while Anil Ambani was positioned much lower at the 45th place with $3.15 billion.

Sun Pharma’s Dilip Shanghvi moved down from his previous second place to the ninth.

Also Read: British-Indian Actor Kunal Nayyar Ranks Fourth on Forbes Magazines List of World’s Highest-Paid TV Actors 

Wipro’s Azim Premji held the second position with total assets of $19 billion, climbing two spots from a year ago.

The Hinduja brothers are at the third position with $18.4 billion, while Lakshmi Mittal is presently positioned fourth ($16.5 billion) and Pallonji Mistry fifth ($16 billion).

Forbes said the rundown was arranged utilizing shareholding and budgetary data secured from the families and people, stock trades, investigators and administrative offices.

 

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)

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Locating Desi: A Survey to establish Identity

Political mobilization of the word 'desi' in USA

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An Indian girl. Image Courtsey: food.ndtv.com

By Shubhi Mangla

Kerishma Panigrahi, a student of the New York University is pursuing studies in issues related to religion, race, racial subject formation mainly within the context of South Indian Diaspora. As part of her course, she is currently working on “Locating Latinidad“. The study includes tracing its history, genealogy and constitution as an identity. She has started a survey to know about the personal and political identification of people of South Asian descent in USA for folks who are 18 years or older.

You may take the survey here: Locating Desi

Kerishma says, “How I identify can shift as quickly and as easily as my surroundings shift; depending on where I am and who I’m with. I could be a Gujarati, Oriya, Indian(-American), South Asian(-American), American, desi, “brown”…the list goes on. What I became fascinated by was how intertwined and slippery racial, ethnic, and national identities are and how contingent they can be on one’s surroundings—which makes it even harder to effectively locate”.

What complicated her was the word ‘Desi’. According to her, it is a word which she can feel closer to and politically identify herself with it. With her experience from living among other South Asians in US, she feels that ‘desi’ is more of an informal and comfortable word as compared to South Asian-American. She is curious to know the experience of other folks of South Asian decent about the non-existent  political mobilization of the word ‘Desi’ compared to mobilization of ‘latinx’.

Related link: Indian Diaspora in Holland

According to her, ” ‘Desi’ is also an imperfect term and there are shortcomings that may take away from people’s ability to identify with it; does “desi” have the ability to expand and accommodate this difference? Is there a disparity of identification along age group, migration status, country of origin, multiracial status? How does multiple diaspora (e.g. folks of Indo-Caribbean or Indo-African heritage) effect identification?”

Report prepared by Shubhi Mangla- an intern at Newsgram and a student of Journalism and Mass Communication in New Delhi. Twitter @ shubhi_mangla