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Revealed: Why you spend spare time on Facebook

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New York: Can’t help skimming through your Facebook timeline even as you take a break from work? You may just be wired to do so as the brain prepares us to be socially connected to other people even when we get some rest, says a new research.

“The brain has a major system that seems predisposed to get us ready to be social in our spare moments,” said the study’s senior author Matthew Lieberman, professor at University of California, Los Angeles.

During quiet moments, the brain is preparing to focus on the minds of other people — or to “see the world through a social lens,” Lieberman said.

Tracking brain activity of study participants using functional magnetic resonance imaging, or fMRI, the researchers found that a brain part called dorsomedial prefrontal cortex might turn on during dreams and rest in order to process our recent social experiences and update our understanding of the social world.

“It is part of a network in the brain that turns on when we dream and during periods of rest, in addition to when we explicitly think about other people,” Lieberman said.

“When I want to take a break from work, the brain network that comes on is the same network, we use when we are looking through our Facebook timeline and seeing what our friends are up to,” Lieberman said.

So although Facebook might not have been designed with the dorsomedial prefrontal cortex in mind, the social network is very much in sync with how our brains are wired.

“That is what our brain wants to do, especially when we take a break from work that requires other brain networks,” Lieberman said.

The study was published in the Journal of Cognitive Neuroscience. (IANS)

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GDPR Impact Makes Google And Facebook Face Over $9 bn in Fines

GDPR, designed to give individuals in the European Union (EU) more rights to control their personal information, came into effect on Friday

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GDPR Impact Makes Google And Facebook Face Over $9 bn in Fines
GDPR Impact Makes Google And Facebook Face Over $9 bn in Fines. Pixabay

Withing hours of the European Union’s (EU) General Data Protection Regulation (GDPR) taking effect on Friday, technology giants Google and Facebook have been hit with privacy complaints that could carry fines of up to $9.3 billion in total, a media report said.

With regard to privacy, Google, Facebook and Facebook-owned WhatsApp and Instagram are forcing people to adopt a “take it or leave it” approach which essentially amounts to demanding that users submit to intrusive terms of service, according to the the Austrian privacy-advocacy group Noyb.eu, CNET reported on Friday.

“Tonnes of ‘consent boxes’ popped up online or in applications, often combined with a threat, that the service can no longer be used if user (s) do not consent,” the group was quoted as saying in a statement.

Representational image.
Representational image. Pixabay

The group is asking regulators in France, Belgium, Germany and Austria to fine the companies up to the maximum four per cent of their annual revenue that the GDPR legislation allows.

This could potentially add up to a $4.88 billion fine for Google parent company Alphabet and $1.63 billion for each of Facebook, and its Instagram and WhatsApp services, if European regulators agree with Noyb.eu and decide to fine the companies the full amount, the CNET report said.

GDPR, designed to give individuals in the European Union (EU) more rights to control their personal information, came into effect on Friday.

Also Read: Ex-Google Chief: elon Musk ‘exactly wrong’ on AI

Seen as a measure to by European leaders to control the powers of technology companies, GDPR violations can cost companies either 20 million Euros or four per cent of annual turnover.

As a result of the regulation, several US news outlets blocked Europeans on Friday, the report said. (IANS)

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Facebook, Twitter Introduce New Guidelines For Political Ads

If people see an ad which they believe has political content and is not labelled, they can report back to Facebook

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