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Sugar, spice and everything nice: Mahesvari Autar promoting Indian fusion in Netherlands

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Image Credits: totaalfotografie
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By Prerna Grewal

Music is stimulating, music is liberating, music has no boundaries, music has no limits. In short: music has no definition.

If boundaries and cultural diversity segregate people, art has the capacity to ironically employ the same diversity for  unification. This quality of fusion within music not only attributes brilliance to its melody but also unites leading composers, singers, musicians and artists situated across borders. The music that’s subsequently generated appeals to audiences all over and becomes a common ground for uniting music lovers.

Image Credits: totaalfotografie
Image Credits: totaalfotografie

The website DesiYUP.com, founded by Mahesvari Autar, has come up as a brilliant initiative that seeks to provide a platform to upcoming or unrecognized talent; talent that blends distinct flavours of music in a single composition.

The interview section of the website is particularly interesting. It Features interactions with artists  like Arijit Singh, Kiran Ahluwalia, Japjit Kaur, Kishan Amin, Nirali Kartik and Kartik Shah thereby also covering  their band Maatibani. The section offers an insight into their Journey and beliefs and also introduces one to some of their best works.

Image Credits: totaalfotografie
Image Credits: totaalfotografie

When asked about the factor that acted as a driving force in coming up with the idea of this website, the founder Mahesvari Autar, in a conversation with Newsgram, elaborated upon various interesting aspects regarding her journey and the birth of the website. Talking about the presence of a strong Indian Diaspora community in Holland, she conveyed how along with western, her interest in Indian music made her travel all the way to UK to seek her kind of music. This served as one of the crucial factors in making her come up with the idea of an international portal that covered and promoted independent artists who created their own music. While the website also covers artists who add their own touch to already existing Bollywood songs, upcoming artists indulging in cross over or Indian fusions are their major focus. She further cited MaatiBaani as an example. Appreciating the brilliance of the band, she commented upon their skill to fuse many aspects of Indian music in one song.

Desi YUP has also organized various concerts in Netherlands that promote cross over or Indian fusion. Some of the prominent ones include “Beyond Bollywood” featuring Arjun and Shweta, “A splendid afternoon” featuring Indian Classical vocalist Nirali Kartik and ‘Creation of Something Meaningful’ with Shammi Pithia and his band.

Like any other start up, DesiYUP also faced various hurdles. One of the biggest challenges was promoting completely unknown Indian artists in foreign lands; the other finance. Autar started off with her own savings for promotions and concerts and later worked intensively with cultural centers to stabilize financial issues.

Renowned singer Fredie Mercury had once remarked, “ We break a lot of rules. Its unheard of to combine Opera with a Rock theme, my Dear”. This website works towards tracking down such “rule breakers” and promoting their beats and melodies.

Image credits: totaalfotografie
Image credits: totaalfotografie

 

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Indian Ocean Band’s Rahul Ram Said He Doesn’t Mind Doing Music In Bollywood

Since the band came into existence in 1990, it has showcased dominance over music by blending in rhythms and tunes of different instruments into their music and coming out with edgy sounds.

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fe events inspire me, as life evolves events evolve.
Rahul says he seeks inspiration for his music from life. Wikimedia

“I don’t mind doing music in Bollywood. We have been lucky as people have been allowing us to do what we want. The working style is different as people set the mood and lyrics, but it is still fun,” Rahul told IANS.

“We won’t be the ones making item numbers as that is not our core skill. We are non-mainstream Bollywood with occasional performances,” he added.

Apart from doling out albums like “Desert Rain”, “Kandisa” and “Tandanu”, the band has rendered music for films like “Black Friday”, “Peepli Live” and “Masaan”.

We are non-mainstream Bollywood with occasional performances," he added.
“We won’t be the ones making item numbers as that is not our core skill.” said Rahul. Wikimedia

Since the band came into existence in 1990, it has showcased dominance over music by blending in rhythms and tunes of different instruments into their music and coming out with edgy sounds. The band performed at Flyp@MTV cafe on Wednesday.

Rahul says he seeks inspiration for his music from life.

“Life events inspire me, as life evolves events evolve. It is difficult to point to a particular thing or event. I don’t take inspiration from the music I hear but things which happen around me,” he added.

Read More: The Trailer of Rajinikanth’s new Film ‘Kaala’ Shows He Is Serious About Politics

He feels EDM (electronic dance music) has taken over the Indian music scene.

“A lot more venues and avenues as opportunities, festivals and live playing venues have mushroomed. TV and radio is almost dead and everything happens on the web, even though it is cheaper and easier to produce music but you have to fight with a thousand listeners for your share, a lot of types of music has come up — biodiversity and styles in music forms,” he added. (IANS)