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Twitter may allow app advertisers to use video

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New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

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Apple to shut its last Watch-exclusive store in May

Apple's shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million

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Apple Watch Nike+ smartwatch. Flickr

Apple will shut down its last of the three Apple Watch-exclusive stores — located in Tokyo — it built when it launched the wearable in 2015.

On May 13, the last Apple Watch-exclusive store will close its doors. Twitter user Shotaro Akiba has shared a photo on the microblogging platform showing the department store’s announcement, Engadget reported on Sunday.

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Many apps pulled out of the watchOS. VOA

Apple had shut down the other two stores in London and Paris last year. According to 9to5mac website, the shop held a sale in which it was selling the remaining Apple Watch Edition inventory for as little as $700.

These 18-karat gold watches were sold for at least $10,000 and as much as $17,000 when they first became available, the report said.

Earlier this month, high-profile applications, including Instagram, Amazon, Google Maps and Twitter, pulled out their apps from the WatchOS. Driven by Apple Watch Series 3 shipments, the Cupertino-headquartered giant shipped a record 18 million Watch devices in 2017 — an increase of 54 per cent compared to the previous year.

Also Read: Apple working on gold variant of iPhone X: Report

“The Series 3 was the key growth driver, as total shipments of the latest version of Apple’s Watch were just under nine million, making up nearly half of all shipments in 2017,” Singapore-based market research firm Canalys said.

Apple’s shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million — the highest-ever number of shipments in a single quarter for any wearable vendor. IANS

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