Whenever an advertisement comes on TV of some delicacy or a beverage, it does trigger a desire to savor its taste once. What would happen if this desire fulfills and the commercials instead of talking about the taste of a product, lets the viewers experience the taste?
Coke Zero has partnered with advertising agency Ogilvy & Mather and app Shazam, to start a new enterprise called “drinkable advertising”.
Coke Zero and Ogilvy & Mather have installed a “drinkable billboard” at White River State Park in Indianapolis, featuring a contour bottle and a swirling straw that shoots soda into six drinking fountains at the sampling station. The massive straw spells out the words “Taste It”.
You can watch the video to ‘taste’ the beverage here:
This innovative campaign by Coke Zero has ushered a new form of advertising that offers consumers a refreshing opportunity to experience the physical product which they usually might not be able to do otherwise.
London, March 29, 2017: Coca-Cola has called in police to investigate after human waste turned up in a consignment of its drink cans at one of the companys factories in Northern Ireland.
Police officials confirmed on Tuesday that they have opened an inquiry into how faeces ended up in the cans at the Hellenic Bottling Company factory in Lisburn, Co Antrim, reported the Guardian.
Coca-Cola suspended night-time processing last week at the plant when machines became clogged.
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The soft drinks giant said it impounded all the affected cans and that the contamination did not affect any products that were on sale.
According to the Belfast Telegraph, factory workers on the night shift at the plant in Lisburn last week were left horrified when they made the discovery inside a number of cans on the production line.
“It was absolutely horrible, and the machines had to be turned off for about 15 hours to be cleaned,” a worker told the paper, adding “it was unusual because normally the cans come from somewhere else in the UK, but this time they apparently came from Germany”.
“The rumour is that some poor immigrants could have made that long journey in the lorry and that in their desperation were forced to use the cans instead of a toilet,” according to the report.
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In a statement, the company told the newspaper: “Coca-Cola takes the safety and quality of our products extremely seriously.
“We are aware of an incident involving empty cans at our plant in Knockmore Hill, Lisburn. We are treating this matter extremely seriously and are conducting a thorough investigation in co-operation with the police.
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“The problem was identified immediately through our robust quality procedures and all of the product from the affected production was immediately impounded and will not be sold. This is an isolated incident and does not affect any products currently on sale.”
The Food Standards Agency said none of the cans contaminated with faeces had reached the market in Northern Ireland. It added: “The incident is subject to an investigation by the PSNI (Police Service of Northern Ireland) and the environmental health unit of Lisburn and Castlereagh city council.” (IANS)
New Delhi, March 27, 2017: The Food Safety and Standards Authority of India (FSSAI) and Coca-Cola joined hands on Monday to train over 50,000 small-time street food vendors in hygiene and health-related aspects of food selling, starting from April.
The Coca-Cola India (CCI) and the FSSAI will, under the latter’s “Safe and Nutritious Food – A Shared Responsibility” theme, will provide training to the street food vendors, starting with Ludhiana in Punjab before moving on to other states.
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The move was also touted as a step in the direction of the central government’s flagship Skill India programme.
Speaking on the occasion, Venkatesh Kini, President, Coca-Cola India and South West Asia, said: “Coca-Cola India is enthusiastic about partnering with FSSAI to make a significant contribution to improving the lives of the vendors and also enhancing the eating out experience for consumers. Coca-Cola India has already taken several steps towards skill enhancement, both in social as well as sporting arenas under Skill India.”
This is not the first time that the American soft drink-maker would be launching such a training drive. “Parivartan”, its flagship initiative, is in its 10th year and was launched well before the company came up with any Corporate Social Responsibility (CSR) scheme.
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“Coca-Cola India has been training ‘kirana’ (provisions) retailers for the past ten years under their flagship retailer training initiative – Parivartan. This collaboration with FSSAI provides an opportunity and broadens the horizons of Coca-Cola’s Parivartan initiative,” Kini said.
The training would be completely bona fide and there would be no compulsion to stock or sell their products, he added.
The FSSAI, which has also been training street vendors for years, has run such initiatives in Delhi and other states with help of the National Association of Street Vendors of India. During its previous campaigns, it was able to train 20,000 such vendors.
“The idea this time is to touch the lives of every Indian, wherever he may be living, and help him get the cleanest possible food,” FSSAI CEO Pawan Aggarwal said at the event.
The training will include screening of audio-visual material and acquainting vendors on managing inventory, stock, and how to keep the water from getting contaminated further, keeping in view the role of infected water as the cause of most diseases. (IANS)