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Vodafone India enters into partnership with Amazon Prime Video India for Entertainment Streaming

The offer is currently available only for Vodafone customers using Android devices

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Mumbai, March 19, 2017: Telecom major Vodafone on Sunday said it has entered into a partnership with Amazon Prime Video India to enable its customers access a large selection of Hindi movies, Hollywood, regional cinema, US TV shows, kids programming and global Amazon originals.

“The partnership makes available a wide range of latest, high-quality movies and TV shows to our millions of customers, giving them exclusive access to a diverse selection of entertainment and rich content with an unparalleled streaming experience on the data strong Vodafone SuperNetTM 4G network,” Vodafone India Director (Commercial) Sandeep Kataria said in a statement here.

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“The entertainment consumption patterns of customers are rapidly changing. They want more freedom and flexibility in the way they consume content,” he said

“This partnership with Amazon Prime Video does just that, further strengthening our content proposition and reiterating our commitment to offering the best to our customers along with unique privileges,” he added.

It is the first telecom company to partner with Amazon Prime Video India, while Vodafone said its consumers can enjoy the channel with a special offer on Vodafone SuperNet 4G network starting March 22.

After subscribing to Amazon Prime via MyVodafone app or Vodafone Website for an annual introductory subscription price of Rs 499, Vodafone customers will get Rs 250 cashback as their Amazon Pay Balance, the statement said.

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The offer is currently available only for Vodafone customers using Android devices.

Commenting on the development, Amazon Prime Video India Country Head Nitesh Kripalani said: “We are delighted to partner with Vodafone India to bring this unique offer first to Vodafone customers.”

“This offer further extends our promise of delivering convenient, on-demand access to our large content selection to our customers.”

“At Amazon Prime Video, our focus is on offering latest and exclusive movies and TV shows to customers on a reliable service, with great playback quality and low data usage,” he added. (IANS)

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‘Remixed songs are looked down upon’

During the press meet, they were also asked about their opinion on the trend of the remixed version of some of the cult songs that have been used in Bollywood films

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The trailer launch of the show is set to celebrate the recreated version of some of the cult songs of Bollywood.
The trailer launch of the show is set to celebrate the recreated version of some of the cult songs of Bollywood.

Singer Sunidhi Chauhan, music director Amit Trivedi and DJ Nucleya — judges of the upcoming digital music show ‘The Remix’, said remixed songs are never given its due respect.

They were present at the trailer launch of the show which is set to celebrate the recreated version of some of the cult songs of Bollywood, here on Wednesday night.

They said through ‘The Remix’ — the first ever OTT musical show on Amazon Prime Video India Original — they are going to give the remixed songs its due respect.

During the press meet, they were also asked about their opinion on the trend of the remixed version of some of the cult songs that have been used in Bollywood films.

Also Read: Best Sunny Leone’s songs which will make you groove

Amit told media: “As a creative person, we feel it is sad that in Bollywood, a lot of remixed songs are happening. As a composer, we really do not want to touch a composition and work on that because that cult song is a vision of the composer.

“In film format, we do not get enough freedom to recreate the song. And the remix songs are not well respected.”

Agreeing upon the point Nucleya said: “The process of remix a song has been looking down upon because mostly the process has not been given enough attention. Re-creating a song is a beautiful process and that is why in this show we have given a format to all the participants who are creating a new version of the song.”

According to Sunidhi, a remixed version of a song could be a beautiful one, if done tastefully.
According to Sunidhi, a remixed version of a song could be a beautiful one, if done tastefully. Wikimedia Commons

According to Sunidhi, a remixed version of a song could be a beautiful one, if done tastefully.

She said: “Even in the recent release of remix songs in Bollywood, I liked some of them, some, I did not. The problem is the term ‘remix’ is used very loosely.”

“Therefore, in our show, all the participants are given chance to make the song sound new and fresh by re-imagining it, changing the musical arrangement and re-create the song.”

Also Read: List Of Best Arijit Singh Songs

However, Amit added: “I think no composer and singer would be interested to do a remix song in Bollywood, that is mainly the demand of producers and music labels; if we are part of the project, we are just doing our job. So I think the question should be asked of the music companies and producers.”

‘The Remix’ will have 10-episodes and will start streaming on Amazon from March 9. (IANS)

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