Monday March 19, 2018

Women entrepreneurs bring medical aid to your home

women entrepreneurs
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New Delhi: India’s fast growing healthcare sector with widening e-commerce space is witnessing a sprouting growth of women entrepreneurs, providing medical aid at your doorstep.

Aiming at making healthcare easily accessible at your doorstep, many app-based startups like Care24, ePsyclinic and Pluss are sprouting up. The common factor that binds them is that they are all founded and managed by women entrepreneurs.

“Healthcare is an area that has immense growth potential and it’s an immensely gratifying industry both from the growth perspective as well as from satiating an entrepreneur’s need to do good and serve,” CEO and founder of ePsyclinic Shipra Dawar told reporters on the reason behind starting a healthcare startup.

Madhulika Pandey, co-founder of Pluss, voices similar thoughts about profits with purpose.

“The health products market is expected to grow at a Compound Annual Growth Rate of 15 percent and touch 10 lakh crore ($155 billion) by 2017. We believe that solving the problem of medicine procurement is an opportunity worth working on,” said Pandey.

These apps provide affordable healthcare assistance within the comforts of home. Care24 offers skilled and experienced nurses, attendants, caregivers, physiotherapists, maids, and ward boys.

ePsyClinic is an online emotional, relational & mental well-being start-up providing video/audio/chat functionality as well as a plethora of articles and real-time shareable self-help tools for well-being seekers.

Pluss offers delivery of medicines, baby care product, daily essentials, Ayurveda drugs, pet care requirements and healthcare devices.

These healthcare startups aim to change the way healthcare is delivered in India, making it affordable and accessible without competing with the traditional methods.

“Medical aid will always be provided in a traditional way. The doctor will need to interact with the patient to ascertain his condition but the point after which the patient leaves the doctor’s room, he can rely on startups like us to get his medicines, healthcare products and book diagnostic tests with just a touch of the button,” said Pandey.

Dawar says that startups support and complement traditional set ups. “Our aim is never to replace them but enable the larger healthcare infrastructure to function effectively and solve its last mile issues.”

Changing lifestyles and round-the-clock work patterns may also be the reason behind people opting for healthcare startups, say the entrepreneurs.

“We bring innovation, we are modern. We let clients and patients have control over many processes while also servicing superior health outcomes,” Dawar said. Further, timely delivery of medicines is being seen as a major advantage.

Was the road to a healthcare startup easy for these women entrepreneurs?

“People have opened their minds to the possibility of women entrepreneurs. The increasing list of women entrepreneurs is bringing confidence to aspiring women as well,” Garima Tripathi of Care24 says.

The challenges they faced were also the ones their male counterparts would face.

“The major hurdle that I faced was initially building up a credible healthcare team. Healthcare professionals are hard to be convinced to try something different. But with persuasion, right offering and approach, I was successful,” responded Dawar.(IANS)

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Four hacks for women’s wellness

Yoga is known to be the ultimate healer for the soul and body. Pixabay
  • For most women, wellness takes a back seat
  • It is very important for women to take care of health
  • There are very simple things they can do to take care of themselves

Wellness takes a backseat for most women, what with a hectic schedule taking care of work, home, and all the people in their lives. This Women’s Day, encourage the women in your life to make themselves a priority and practice these simple wellness tips to improve their overall well-being.

It is  very important for women to take care of themselves. Instagram
It is very important for women to take care of themselves. Instagram

Dr Hariprasad, Ayurveda Expert, The Himalaya Drug Company, recommends the following tips to help women become healthier without having to take too much time out of their busy schedule.

Get enough sleep: The function of sleep is to not only relax the body, but also rest and restore the mind. It is necessary to heal and repair your heart and blood vessels. While you can function for a while without getting the necessary amount of sleep every day, it will eventually take a toll on you. Commit to sleeping a minimum of seven hours a day while aiming for eight, and you will feel yourself getting healthier and happier in a short amount of time. This will help you achieve both mental and physical wellness, and your mind and body will be at ease.

Also Read: It is very important for women to take care of themselves. Instagram

Keep up energy levels: Use an energy booster like chyavanaprasha for that extra push you need to achieve your daily goals. Chyavanaprasha, which has amalaki (Indian gooseberry), gives that supplementary dose of antioxidants, in addition to boosting your energy levels. Along with this, try quick exercises like stretching and jogging to keep those endorphins flowing.

Practice preventive care: Long-term wellness is a better approach than seeking short-term solutions for the problem at hand. Having Guduchi (Tinospora cordifolia) can help you practice preventive care by building your immunity. According to Ayurveda texts and modern research, Guduchi increases immunity against infections by increasing the effectiveness of disease-fighting white blood cells. These fight infections and influence various other immune effector cells, ensuring early recovery. Including Guduchi in your daily diet will help increase the body’s resistance to stress and illness. It can help reduce the chances of facing health problems altogether, rather than simply resorting to curative measures when it arises.

yoga asanas
Women wellbeing is often ignored. Pixabay

Set aside some me-time: Take some time out for yourself during the day to just breathe and reflect on your day. You can do this in a structured manner using yoga and meditation techniques, but the important part is to consistently carve time out from your day for yourself. Setting aside even 10 minutes will help you relax and feel more in control of your day. You will feel the frustrations of your day melt away, leaving you to face the rest of the day with a calmer mind and a more positive outlook. IANS