Monday December 18, 2017

Women entrepreneurs bring medical aid to your home

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women entrepreneurs
Image source: healthcare-in-india.net

New Delhi: India’s fast growing healthcare sector with widening e-commerce space is witnessing a sprouting growth of women entrepreneurs, providing medical aid at your doorstep.

Aiming at making healthcare easily accessible at your doorstep, many app-based startups like Care24, ePsyclinic and Pluss are sprouting up. The common factor that binds them is that they are all founded and managed by women entrepreneurs.

“Healthcare is an area that has immense growth potential and it’s an immensely gratifying industry both from the growth perspective as well as from satiating an entrepreneur’s need to do good and serve,” CEO and founder of ePsyclinic Shipra Dawar told reporters on the reason behind starting a healthcare startup.

Madhulika Pandey, co-founder of Pluss, voices similar thoughts about profits with purpose.

“The health products market is expected to grow at a Compound Annual Growth Rate of 15 percent and touch 10 lakh crore ($155 billion) by 2017. We believe that solving the problem of medicine procurement is an opportunity worth working on,” said Pandey.

These apps provide affordable healthcare assistance within the comforts of home. Care24 offers skilled and experienced nurses, attendants, caregivers, physiotherapists, maids, and ward boys.

ePsyClinic is an online emotional, relational & mental well-being start-up providing video/audio/chat functionality as well as a plethora of articles and real-time shareable self-help tools for well-being seekers.

Pluss offers delivery of medicines, baby care product, daily essentials, Ayurveda drugs, pet care requirements and healthcare devices.

These healthcare startups aim to change the way healthcare is delivered in India, making it affordable and accessible without competing with the traditional methods.

“Medical aid will always be provided in a traditional way. The doctor will need to interact with the patient to ascertain his condition but the point after which the patient leaves the doctor’s room, he can rely on startups like us to get his medicines, healthcare products and book diagnostic tests with just a touch of the button,” said Pandey.

Dawar says that startups support and complement traditional set ups. “Our aim is never to replace them but enable the larger healthcare infrastructure to function effectively and solve its last mile issues.”

Changing lifestyles and round-the-clock work patterns may also be the reason behind people opting for healthcare startups, say the entrepreneurs.

“We bring innovation, we are modern. We let clients and patients have control over many processes while also servicing superior health outcomes,” Dawar said. Further, timely delivery of medicines is being seen as a major advantage.

Was the road to a healthcare startup easy for these women entrepreneurs?

“People have opened their minds to the possibility of women entrepreneurs. The increasing list of women entrepreneurs is bringing confidence to aspiring women as well,” Garima Tripathi of Care24 says.

The challenges they faced were also the ones their male counterparts would face.

“The major hurdle that I faced was initially building up a credible healthcare team. Healthcare professionals are hard to be convinced to try something different. But with persuasion, right offering and approach, I was successful,” responded Dawar.(IANS)

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GES 2017 : Ivanka Trump in Hyderabad charms the women centric Global Entrepreneurship Summit co-hosted by India and United States

Being invited by Prime Minister Modi, Ivanka Trump is in Hyderabad for GES 2017. The event is focused on women entrepreneurs from all across the globe, this is the first time GES is being held in South Asian country

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Ivanka Trump visited India for GES 2017
Ivanka Trump in Hyderabad (VOA)
  • Praising Prime Minister Narendra Modi at GES 2017, Ivanka Trump said,”from your childhood selling tea to becoming PM, you’ve proven that transformational change is possible.”

  • Prime Minister Modi emphasising on bilateral relations said,”the GES 2017 event not only connects the Silicon Valley with Hyderabad but also showcases the close ties between the US and India.”

Ivanka Trump, daughter and adviser to US President Donald Trump arrived Hyderabad to attend Global Entrepreneurship Summit, GES 2017 co-hosted by India and the United States. The three-day summit, from November 28-30, is being held at the Hyderabad International Convention Centre (HICC) and Hyderabad International Trade Expositions (Hitex).

Ivanka Trump in Hyderabad
Ivanka Trump, daughter of U.S. President Donald Trump, speaks during the Global Entrepreneurship Summit (VOA)

Ms Ivanka Trump is leading a delegation of senior White House officials and American entrepreneurs. The theme of this year’s summit is ‘Women First, Prosperity for All’ and will include 1,200 young entrepreneurs from different parts of the world, mostly women.

“I encourage everyone here to come together, learn from each other and find new ways to lift barriers in our society so that women are free to innovate, empowered to succeed and able to leave our children a brighter future,” Ivanka Trump told delegates in the event’s opening speech Tuesday.

Ivanka’s appearance with Modi at the opening of GES 2017 was preceded by a bilateral meeting which the Prime Minister Modi described as “wonderful”, before they went out to meet entrepreneurs who showcased their work for presentation. Being women centric event, two of the India’s most powerful women External affairs minister Sushma Swaraj and Defense minister Nirmala Sitharaman were also present.

GES 2017 : Ivanka Trump in India
Ivanka Trump with Prime Minister Modi (Narendra Modi Twitter)

The summit began with cultural events showcasing India’s rich culture. This year’s summit theme clearly demonstrated the commitment of the India and United states to the principle that when women are economically empowered, their communities and countries thrive. India is one of the country where women are at highest pedestals in social and professional life.

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Ivanka also gave credit to the Modi government for lifting 130 million people out of poverty. “Women still face steep obstacles in starting, owning and growing their businesses. We must ensure women entrepreneurs have access to capital, access to networks and mentors,” Ivanka said to loud cheers from a packed enthusiastic audience.

Ivanka’s visit also affirms that the Trump administration sees India as a major strategic partner in south asia and wants to engage with India more. Growing trade and business between India and United States sends a strong signal to the world.

by SHAURYA RITWIK, Shaurya is Sub-Editor at NewsGram and writes on Geo-politcs, Culture, Indology and Business. Twitter Handle – @shauryaritwik

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Women can Boost their Working Memory with Hormone Therapy

Benefits of oestrogen therapy in women.

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oestrogen therapy can increase working memory under stress
oestrogen therapy can increase working memory under stress. wikimedia commons

New York, Nov 5: Undergoing a type of hormone replacement therapy — used for menopausal treatment — may help protect as well as improve working memory for some women as they age, according to a new study.

Hormone replacement therapy uses female hormones – oestrogen and progesterone – to treat common symptoms of menopause and ageing.

The findings showed that women taking oestrogen-only therapy had lower levels of the stress hormone cortisol and performed better on tests of “working memory” following exposure to stress compared to women taking a placebo.

“Our study suggests that oestrogen treatment after menopause protects the memory that is needed for short-term cognitive tasks from the effects of stress,” said lead author Alexandra Ycaza Herrera, a researcher at the University of Southern California – Davis.

To measure the effect of oestrogen therapy on working memory under stress, the team recruited 42 women with an average age of 66.

Half of the postmenopausal women had been on estradiol — a type of oestrogen therapy — for approximately five years, while the others had received a placebo.

The researchers, in the paper published in the Journal of Clinical Endocrinology and Metabolism, collected saliva to measure the women’s levels of cortisol, oestrogen, and progesterone.

They also ran a test of working memory called a “sentence span task”, in which the women were each given a series and then asked whether each sentence made sense. They also were asked to recall the last word of each one.

While women receiving oestrogen therapy had a smaller increase in cortisol and showed no decrease in working memory function, even after being exposed to stressful situation, those taking the placebo experienced a spike in cortisol levels as well as demonstrated a decrease in working memory function.

Previous studies have pointed to potential health risks — the Ahigher risk of breast cancer, heart disease, stroke and blood clots — of the treatment.

Thus, Herrera noted that “hormone replacement therapy may not be right for every woman, but women need to be able to have the conversation with their doctors”.(IANS)

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Drop-dead (to become) Gorgeous? How Social Media Corrupts our Definition of Body Image

Researchers believe that social media platforms like Twitter, Facebook and Instagram are even more harmful than stipulated websites in support of anorexia due to the increased accessibility and wider target audience of as these mediums.

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Anorexia is not photogenic. Instagram

New Delhi, November 1, 2017 : I have grown up as a conscious kid; hours spent looking at pictures of strangers with perfectly toned bodies have been like an everyday ritual, carried out religiously, day after day. But thankfully, my fascination for the ‘ideal’ body that ruled the internet never materialized and it was not long before I became happy in my own skin.

Years later, I look at my 12 year old sister, who wishes to consume only watermelon juice because that’s what her favorite blogger does too, to maintain her fit body. She is my teenage sister’s ‘#fitspo’, she proudly announces.

Just a young teenager, where is she getting all this information from, you’d wonder.

The answers is; everywhere!

We are all chasing unrealistic expectations when it comes to our body image, courtesy the enormous content we consume over different social media.

Social media has completely radicalized the way we see body image- ourselves and other people, and transformed the way we interact with the larger society.

If analyzed duly,
aren’t we all seeking validation
on the internet at the
expense of a ‘like’?

You can never be sure which side you will be on – messages on social media can spread self-hatred, animosity, encouragement, joy and a myriad of other emotions. It is like this that movements have created not just ripples but waves on the social media; some positive while others more damaging than we are prepared to handle.

People are constantly being bombarded with pictures of the body image that is ‘goals’, the ‘ideal’ body; photos and videos of people dieting and exercise have become a part of mainstream generation, so much so that the hashtag fitspo is one of the most used hashtag of the present times.

This increased proliferation of the ‘ideal’ body image often has people comparing themselves to images of strangers and people online, hoping to be more like them.

We are at a phase of life when
images of strangers’ bodies and lifestyles not only affect but govern our lives-
in ways that may be far beyond
our expectations.

According to a study published in October, it was revealed that an increasing number of people are celebrating extreme thinness on various social media accounts. The research, carried out by researchers at University of Exeter, shed light on the hundreds of users, especially women, who were praising anorexic bodies on Twitter and Instagram under the umbrella term ‘thinspiration’.

The Research

Researchers analyzed 734 images that were posted on Twitter, Instagram and We Heart It with indicative hashtags- #thinspiration, #bonespiration and #fitspiration.

body image
An anorexic model. Pixabay

 

The images that came under the scanner were selfies taken by girls, boasting about their withered bodies by highlighting their protruding collar bones, spine, rib cage and hip bones.

It was revealed that an alarming amount of content online is dedicated to glorifying such shrunken bodies, plagued by eating disorders.

Shockingly, the researchers found that every shared image was complimented alongside proud captions boasting about the calories they had consumed that day, or how they ‘totally rock a thigh gap’.

 

 

The Instagram Effect

I remember being in school when the entire ruckus about a thigh-gap gained momentum. After almost 5 years, I am a 22 year-old adult now, and the world continues to rave about the thigh-gap.

Different eating orders, even umbrella terms like “Pro-Ana” and “Pro-Mia” that were essentially aimed at promoting anorexia and bulimia as an ideal lifestyle choice, are not new. However, the only difference is the dangerously new breeding platform that social media has provided to these hazardous body image campaigns.

Researchers are convinced that social media platforms like Twitter, Facebook and Instagram are even more harmful than stipulated websites in support of anorexia due to the increased accessibility and wider target audience of as these mediums.

Not very surprisingly, the Bonespiration movement has now become rampant – easily accessible with hashtags like needtobethin, thinspiration, fitspo, etc, pro-eating disorder and a specifically shrunken body image content drive this campaign on almost all social media platforms.

According to Claire Mysko, spokesperson for the National Eating Disorders Association, “Thinspiration is content that promotes weight loss but often in a way that actively glorifies eating disordered behavior and thoughts.”

#Thinspo and #Fitspo And Eating Disorders

#Thinspo :  The thinspiration or the thinspo movement has an enormous presence with almost all bloggers and models using it as a hashtag in their posts. Although thinspo does not categorically promote eating disorders, it is dominated by images of unrealistically (and dangerously) thin women (and sometimes men), who portray themselves as the ideal body image; an inspiration for people to lose enormous amounts of weight.

#Fitspo : The fitspiration, or fitspo hashtag initially emerged as a counter movement to thinspo by promoting healthy eating and working out culture but it is popularly believed that the movement makes use of equally unrealistic and hence dangerous imagery.

body image
Fitspo can loosely translate to being obsessed with healthy eating and working out. Pixabay

These extreme behaviors foster unhealthy expectations in the minds of individuals who then begin to seek impossible results from their diets and exercise plans to look like the ‘ideal’ bodies that rule the internet.

Various researches are known to have noted that constant exposure to such content psychologically affects users.

According to another study published in January by researchers at University of Adelaide (Australia), it was found that women posting ‘fitspiration’ posts on Instagram are at a greater risk of suffering from eating disorders.

Additionally, anorexia nervosa reports nearly 10 per cent mortality rate, thus being the most dangerous psychological disorder. People who do not die from anorexia can still suffer health effects like loss of bone mass, damage to heart, and withered immune system.

In 2012, Instagram had banned the use of five hashtags “thinspiration”, “imugly”,  “anorexia”, “proana”, and “thighgap”.

However, that did little to no help as propagators of these body image hashtag trends look for alternate spellings or combinations of words that are close to the original and can convey similar meanings. You would be surprised to know that despite the ban, there continue to be more than 1,44,000 posts tagged #bonespo on Instagram to date.

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Notice the variations in spelling, following the ban of the hashtag thinspiration. Instagram

Is There No End?

Social media has garnered a lot of criticism for such gregarious body image content that propagates unhealthy behaviors and attitudes, because of which some social media sites have updated their guidelines and instructed users to strictly not post content promoting self-harm in any manner, doing which can lead to dismissal of their accounts. However, how practical is it to monitor the billions of posts that are shared on a daily basis?

While several hashtags like #pro-ana or #pro-mia have been banned by social media vigilantes, several users continue to post #thinspiration content with new hashtags that haven’t been recognized by the social media police.

Certainly, this has emerged as an online epidemic, now beyond the realm and control of social media.

Approach to Recovery

Every coin as a flip side.

Social media platforms also combine pro-recovery groups that make use of hashtags that people seeking a way out search for.

“It is like an intervention”.

– Claire Mysko,
                     director of programs,
the National Eating Disorder Association (NEDA), USA

Individuals seeking recovery from an unhealthy lifestyle or anorexia can connect with people who have been affected by similar notions of an unhealthy body image and eating disorders and receive comments of encouragement from all over the world – the warmth and the support are literally like getting a virtual hug.

Instagram has also now installed a filter that offers support every time a user searcher for similar dangerous words like anorexia.

body image
Support filter on Instagram. Instagram

~  NewsGram supports all things healthy.  

We urge you to go online and have a look yourself at all the ‘thinspiration’ posts. They tend to glamorize anorexia and promote frail models and starvation, ignoring their health and well being.

Anorexia is not photogenic.

Anorexia is not glamorous. Not from the outside, definitely not from the inside.