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Global groundwater depletion - where the amount of water taken from aquifers exceeds the amount that is restored naturally - increased by 22 per cent between 2000 and 2010, said the report, adding that India's rate of groundwater depletion increased by 23 per cent during the same period. Pixabay

As many as one billion people in India live in areas of physical water scarcity, of which 600 million are in areas of high to extreme water stress, according to a new report.

Globally, close to four billion people live in water-scarce areas, where, for at least part of the year, demand exceeds supply, said the report by non-profit organisation WaterAid.


This number is expected to go up to five billion by 2050, said the report titled “Beneath the Surface: The State of the World’s Water 2019”, released to mark World Water Day on March 22.


Pure water droplet. Pixabay

Physical water scarcity is getting worse, exacerbated by growing demand on water resources and and by climate and population changes.

By 2040 it is predicted that 33 countries are likely to face extremely high water stress – including 15 in the Middle East, most of Northern Africa, Pakistan, Turkey, Afghanistan and Spain. Many – including India, China, Southern Africa, USA and Australia – will face high water stress.


Globally, close to four billion people live in water-scarce areas, where, for at least part of the year, demand exceeds supply, said the report by non-profit organisation WaterAid. Pixabay

Global groundwater depletion – where the amount of water taken from aquifers exceeds the amount that is restored naturally – increased by 22 per cent between 2000 and 2010, said the report, adding that India’s rate of groundwater depletion increased by 23 per cent during the same period.

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The report also highlighted that India uses the largest amount of groundwater — 24 per cent of the global total and the country is the third largest exporter of groundwater — 12 per cent of the global total.

The WaterAid report warned that food and clothing imported by wealthy Western countries are making it harder for many poor and marginalised communities to get a daily clean water supply as high-income countries buy products with considerable “water footprints” – the amount of water used in production — from water-scarce countries. (IANS)


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Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?

A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
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ORRA logo ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons

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