Thursday December 12, 2019

Report Claims, As Many As 1 Billion Indians Live in Areas of Water Scarcity

The report also highlighted that India uses the largest amount of groundwater -- 24 per cent of the global total and the country is the third largest exporter of groundwater -- 12 per cent of the global total.

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Global groundwater depletion - where the amount of water taken from aquifers exceeds the amount that is restored naturally - increased by 22 per cent between 2000 and 2010, said the report, adding that India's rate of groundwater depletion increased by 23 per cent during the same period. Pixabay

As many as one billion people in India live in areas of physical water scarcity, of which 600 million are in areas of high to extreme water stress, according to a new report.

Globally, close to four billion people live in water-scarce areas, where, for at least part of the year, demand exceeds supply, said the report by non-profit organisation WaterAid.

This number is expected to go up to five billion by 2050, said the report titled “Beneath the Surface: The State of the World’s Water 2019”, released to mark World Water Day on March 22.

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Pure water droplet. Pixabay

Physical water scarcity is getting worse, exacerbated by growing demand on water resources and and by climate and population changes.

By 2040 it is predicted that 33 countries are likely to face extremely high water stress – including 15 in the Middle East, most of Northern Africa, Pakistan, Turkey, Afghanistan and Spain. Many – including India, China, Southern Africa, USA and Australia – will face high water stress.

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Globally, close to four billion people live in water-scarce areas, where, for at least part of the year, demand exceeds supply, said the report by non-profit organisation WaterAid. Pixabay

Global groundwater depletion – where the amount of water taken from aquifers exceeds the amount that is restored naturally – increased by 22 per cent between 2000 and 2010, said the report, adding that India’s rate of groundwater depletion increased by 23 per cent during the same period.

Also Read: Beware! Sipping Hot Tea Raises Risk of Esophageal Cancer

The report also highlighted that India uses the largest amount of groundwater — 24 per cent of the global total and the country is the third largest exporter of groundwater — 12 per cent of the global total.

The WaterAid report warned that food and clothing imported by wealthy Western countries are making it harder for many poor and marginalised communities to get a daily clean water supply as high-income countries buy products with considerable “water footprints” – the amount of water used in production — from water-scarce countries. (IANS)

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LAVA Emerges as The Most Respected Indian Smartphone Brand

Previously, Lava had also emerged as the 'Most Trusted Indian Mobile Phone Brand of the Year' according to TRA's Brand Trust Report 2019

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The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
LAVA most respected Indian smartphone brand: Survey. IANS

LAVA, an Indian mobile phone company on Tuesday announced that it has emerged as the most respected Indian smartphone brand among top 100 tech consumer brands in the country.

The survey was conducted by Forbes India in partnership with TRA Research on top brands across various categories like consumer electronics, consumer appliances, Gadgetry, Internet, FMEG, DTH, telecom and technology.

“It is an absolute honour to be rated the Most Respected Indian Smartphone Brand by consumers and among the leading consumer tech brands in the country. It is encouraging that our consistent effort to make technology accessible to masses is helping us gain the trust of Indian consumers,” Sunil Raina, President and Business Head, Lava International Limited said in a statement.

airtel music app, airtel, wynk tube
Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers. Wikimedia Commons

The Forbes India-TRA Most Reputed Brands Survey 2019 was conducted in eight cities amongst working millennial between the age group of 21-39 years.

Lava, along with Airtel, Reliance and Godrej were the only four Indian brands that featured in the list of Top 30 brands according to Indian consumers.

Also Read: Airtel Brings WiFi Calling Services in India

Previously, Lava had also emerged as the ‘Most Trusted Indian Mobile Phone Brand of the Year’ according to TRA’s Brand Trust Report 2019. (IANS)