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The stakes are changing for the advertising industry, which is evident from how advertising channels are evolving. Today, influencer marketing has become a sensation, offering an effective form of advertising to brands and media houses.
Depending on how well they portray their content, influencers carry authenticity with their name, persuading customers to complete a purchase.
Another great thing about influencer marketing is that everyone seems to know them, at least those who belong to a particular niche of their interest.
There is a good chance that you will find several other influencers whom you follow already. Watching their exotic description of products and services is an excitement that their audience does not want to miss.
What is the way to become a video influencer and mark your name on the list of people followed by a vast audience? Let us find out.
What Does It Take To Become A Video Influencer?
Discover Your Niche
As an influencer, your job will be a notch easier for you if you are influencing them about something which you also feel passionate about. It could be anything like travel, beauty, or gadgets, and likewise.
Take a look around you, and you will find people influencing others even on something as basic as slime. So, it’s really vital to identify where your interests lie. Once you know that, you will be able to display authentic and creative stuff to your audience.
Find Something Unique To Do
If you are trying to be different from your competition, you have got to include something in your content that makes it stand out from the others.
If you start showing something to your audience, which they can already see someone else doing, why would they even want to follow you in the first place?
Pick A Likeable Channel
Now, unless you have achieved the peak of fandom, it is nearly impossible to make yourself available on every other channel. At most, you can choose up to one or two channels where you can remain active for your followers. So, what is it going to be for you out of Facebook, Instagram, YouTube, or Twitter, is something that you get to choose.
Accordingly, you can create youtube intros or Instagram video posts to mark your presence on the channel.
Follow A Strategy
This is most important even when you are starting out your journey on any channel. Make a schedule of your posts and determine how often you are going to post for your audience. Consistency is key to achieving the intended targets.
Focus On Your Content
This is one of the most important aspects of your influencing strategy. You need to give your best shot to content creation so that you can carve yourself a reputation that is as strong as your passion for becoming a video influencer.
Make the right investment and give a thought to your content so that it turns out to be great.
Consistency Is Key
When you are trying to become a video influencer, the one thing which you must follow without fail is consistency. Your audience should be able to find your content at the same time and on the same days to anticipate your next post and stay connected with you.
It will give your audience a reason to check back on your channel in wait for what new you have created. If they cannot get this, why would your audience want to come back or stay connected to your channel!
Use Promotional Tools
Online platforms are designed to obtain promotions from fellow creators and influencers.
To add more audience to your page, you will have to use promotional tools offered by each platform. By using these promotional tools, you are widening the scope of the reach of your content to a vast audience.
Enter Into Collaborations
If you are seeking ways to widen your following, then entering into collaborations with bigger influencers is a way to gather more audience. Collaborations such as these can work in your favor by bringing the benefit of wider reach and increased following for your platform.
Pick out some of the bigger names in the niche and determine how best you can add value for the fellow influencers by collaborating with them. This is one way to enhance your presence on the web.
Engage With Your Followers
Even some of the biggest influencers make it a point to interact with their audience. So, why should you not?
Simply replying to the comments made by your followers or answering their queries can bring a positive impact on your presence. Eventually, these little things will serve to enhance your standing in the world of influencers and help you gain a wider audience.
On the contrary, completely avoiding your audience and their questions may be counterproductive for your platform’s growth.
Pay Attention To The Analytics
No matter which platform you are available on, you will always be able to access certain insights and analytics, which will tell you a lot about your content. Right from the most loved posts to the most active regions from where your audience follows you, nothing remains hidden from the analytics.
ALSO READ: Tips On Starting A Video Production Company
Make use of this data to modify and streamline your content. Take help from these analytics and understand your audience’s composition or the days and hours during which they are most active. This will help you create content that resonates with them in a better way.
When making a video, you can use a sophisticated tool such as VideoCreek’s movie maker to create amazing videos. Whether you are influencing your audience in the field of travel, cooking, or beauty, there is definitely a creative way to make your videos so that they can instantly catch your audience’s attention.
Becoming a video influencer is no tough task. What matters is that you must be doing the job well enough to mark the domain of influencing. You can definitely follow the lead laid down by other influencers or creators but feel free to create one of your own.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
Khadi is no longer a dull, drab fabric meant only for politicians' wardrobes. A fashion show organised by the Khadi Gramodyog Board as part of the Azadi Ka Amrit Mahotsav to mark the 75th year of India's Independence showcased the use of Khadi in traditional, as well as, contemporary and festive wear. From lehengas in resplendent Khadi silk to western clothes and casual wear, the models on Thursday night displayed new facts of the fabric.
Several well-known Indian designers including Ritu Beri, Farah Ansari, Rina Dhaka, Asma Husain, Aditi Rastogi and Himmat Singh showcased their designs. Gaurav Gaur directed the fashion show with clothes like lehengas, kurtis, kurta pajamas and partywear.
Lucknow's chikankari and silk artisans also participated in the event. A wedding collection in Khadi was the highlight of the show. "The show was based on the concept 'Khadi for nation, Khadi for fashion' and the fabric for all costumes was provided by Khadi Gramodyog Board," said a spokesman. (IANS/ MBI)
Keywords: lucknow, clothes, lehengas, fashion, fabric
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Intel saw its stock tumbling by more than 8 percent after the chipmaker said the industry-wide component shortage affected its PC chip business during the third quarter (Q3). Intel CEO Pat Gelsinger told CNBC late on Thursday that he didn't expect the semiconductor shortage to end until 2023. "We're in the worst of it now, every quarter, next year we'll get incrementally better, but they're not going to have supply-demand balance until 2023," Gelsinger was quoted as saying.
The company delivered its Q3 results with revenue up 5 percent (year-over-year) driven by strong demand in its DCG and IoTG businesses, despite the highly constrained industry-wide supply environment. "Q3 revenue was $18.1 billion slightly below our guide due to shipping and supply constraints that impacted our businesses," George S. Davis, Chief Financial Officer, said in a statement. He also announced plans to retire from Intel in May 2022. In the third quarter, the company generated $9.9 billion in cash from operations and paid dividends of $1.4 billion.
| Photo by Slejven Djurakovic on Unsplash
According to the company, the demand remains strong in its PC business with particular strength in commercial, desktop, and higher-end consumer notebooks. In an earnings call, Gelsinger said that the digitization of everything accelerated by the four superpowers of AI, pervasive connectivity, cloud to edge infrastructure, and ubiquitous compute are driving the sustained need for more semiconductors. "The market is expected to double to $1 trillion by 2030. In that timeframe, the market for leading-edge nodes will rise to be over 50 percent of the total, while the market for leading-edge foundry services will grow at twice the rate of the semi-industry overall," he envisioned.
PC demand remains very strong, and "We believe the 2021 TAM (total addressable market) will grow double digits even as ecosystem shortages constrain our customer's ability to ship finished systems," Gelsinger added. "Customers continue to choose Intel for their datacenter needs and our third-gen scalable Xeon processor Ice Lake has shipped over 1 million units since launching in April, and we expect to ship over 1 million units again in Q4 alone," he informed. (IANS/MBI)
Keywords: Intel, Chip, processor, Desktop, AI, Semiconductor, PC, Processor
Micro-blogging site Twitter has announced that its audio chatroom Spaces is now open to anyone who wants to host. The Spaces team in a tweet said that the users on both Android and iOS will now be able to host Spaces. "The time has arrived -- we're now rolling out the ability for everyone on iOS and Android to host a Space," the firm said in a tweet.
Earlier this year, the company had limited access to hosting Spaces to accounts with at least 600 followers, saying that it found these accounts would be more likely to have a good experience due to the existing audience. Twitter recently announced a new accelerator programme for creators on its audio conversation platform Spaces, to "discover and reward" around 150 creators with technical, financial and marketing support.
The 'Twitter Spaces Spark' programme is a three-month accelerator initiative. Those selected will get a stipend of $2,500 per month, $500 in monthly ad credits to spend promoting their Spaces on Twitter and early access to new Twitter features. They will also get support from Twitter's official social media handles, and "opportunities for prioritised in-app discoverability for well-performing Spaces".
Twitter has also announced plans to roll out paid Ticketed Spaces for iOS users where some hosts on its live audio feature can now sell access to Ticketed Spaces. Twitter had previously said that it will take a 3 per cent cut of creators' earnings from Ticketed Spaces. (IANS/ MBI)
Keywords: android, creators, ticketed, access, twitter, spaces