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The stakes are changing for the advertising industry, which is evident from how advertising channels are evolving. Today, influencer marketing has become a sensation, offering an effective form of advertising to brands and media houses.
Depending on how well they portray their content, influencers carry authenticity with their name, persuading customers to complete a purchase.
Another great thing about influencer marketing is that everyone seems to know them, at least those who belong to a particular niche of their interest.
There is a good chance that you will find several other influencers whom you follow already. Watching their exotic description of products and services is an excitement that their audience does not want to miss.
What is the way to become a video influencer and mark your name on the list of people followed by a vast audience? Let us find out.
What Does It Take To Become A Video Influencer?
Discover Your Niche
As an influencer, your job will be a notch easier for you if you are influencing them about something which you also feel passionate about. It could be anything like travel, beauty, or gadgets, and likewise.
Take a look around you, and you will find people influencing others even on something as basic as slime. So, it’s really vital to identify where your interests lie. Once you know that, you will be able to display authentic and creative stuff to your audience.
Find Something Unique To Do
If you are trying to be different from your competition, you have got to include something in your content that makes it stand out from the others.
If you start showing something to your audience, which they can already see someone else doing, why would they even want to follow you in the first place?
Pick A Likeable Channel
Now, unless you have achieved the peak of fandom, it is nearly impossible to make yourself available on every other channel. At most, you can choose up to one or two channels where you can remain active for your followers. So, what is it going to be for you out of Facebook, Instagram, YouTube, or Twitter, is something that you get to choose.
Accordingly, you can create youtube intros or Instagram video posts to mark your presence on the channel.
Follow A Strategy
This is most important even when you are starting out your journey on any channel. Make a schedule of your posts and determine how often you are going to post for your audience. Consistency is key to achieving the intended targets.
Focus On Your Content
This is one of the most important aspects of your influencing strategy. You need to give your best shot to content creation so that you can carve yourself a reputation that is as strong as your passion for becoming a video influencer.
Make the right investment and give a thought to your content so that it turns out to be great.
Consistency Is Key
When you are trying to become a video influencer, the one thing which you must follow without fail is consistency. Your audience should be able to find your content at the same time and on the same days to anticipate your next post and stay connected with you.
It will give your audience a reason to check back on your channel in wait for what new you have created. If they cannot get this, why would your audience want to come back or stay connected to your channel!
Use Promotional Tools
Online platforms are designed to obtain promotions from fellow creators and influencers.
To add more audience to your page, you will have to use promotional tools offered by each platform. By using these promotional tools, you are widening the scope of the reach of your content to a vast audience.
Enter Into Collaborations
If you are seeking ways to widen your following, then entering into collaborations with bigger influencers is a way to gather more audience. Collaborations such as these can work in your favor by bringing the benefit of wider reach and increased following for your platform.
Pick out some of the bigger names in the niche and determine how best you can add value for the fellow influencers by collaborating with them. This is one way to enhance your presence on the web.
Engage With Your Followers
Even some of the biggest influencers make it a point to interact with their audience. So, why should you not?
Simply replying to the comments made by your followers or answering their queries can bring a positive impact on your presence. Eventually, these little things will serve to enhance your standing in the world of influencers and help you gain a wider audience.
On the contrary, completely avoiding your audience and their questions may be counterproductive for your platform’s growth.
Pay Attention To The Analytics
No matter which platform you are available on, you will always be able to access certain insights and analytics, which will tell you a lot about your content. Right from the most loved posts to the most active regions from where your audience follows you, nothing remains hidden from the analytics.
ALSO READ: Tips On Starting A Video Production Company
Make use of this data to modify and streamline your content. Take help from these analytics and understand your audience’s composition or the days and hours during which they are most active. This will help you create content that resonates with them in a better way.
When making a video, you can use a sophisticated tool such as VideoCreek’s movie maker to create amazing videos. Whether you are influencing your audience in the field of travel, cooking, or beauty, there is definitely a creative way to make your videos so that they can instantly catch your audience’s attention.
Becoming a video influencer is no tough task. What matters is that you must be doing the job well enough to mark the domain of influencing. You can definitely follow the lead laid down by other influencers or creators but feel free to create one of your own.
(Disclaimer: The article is sponsored, and hence promotes some commercial links.)
Today, e-learning is one of the best alternatives for studying despite quarantine restrictions. Still, it has its own flaws, which are noticeable during the long-term experience. From one point, students learn to be independent and prepare their homework without extra help. Usually, everyone can buy essays for sale online and prepare for classes efficiently. And from the other point, online learning demands the highest responsibility. Let's find out why the face-to-face educational process is still more productive.
1. Too many distractions.
Needless to say that staying at home and learning are the biggest incompatibilities. When you get ready for your class, you often forget about how clean your house is or whether you have enough food for the day. In e-learning, the reality is that students should take care not only of the studying process but housekeeping as well.
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2. Not enough help from teachers.
The teacher's work during e-learning is to present the material and make it easy to understand. Still, this might be challenging for both sides. When the teacher sees that most students can get along with it, it is easier to pay attention to one or two from class who hasn't progressed much. Otherwise, while the subject is difficult for most of the class, it is almost impossible to dedicate attention to each while explaining the material better.
3. Less communication.
That feeling that you are far away from your friends can't leave you. Even if you don't have enough time to build strong friendships, studying in class helps students gain better results. Healthy competition plays a significant role in education, and everyone who stands for e-learning only should consider this aspect.
4. Access to online materials only.
When students write their texts or work on other assignments, they need to have more than Wikipedia. Studying in campus libraries is much more fun than sitting in one place to look for necessary information. Beside the traditional references, you can get feedback on your drafts.
Less movement with e-learning brings both positives and negatives in students' lifestyles.Getty pictures
5. Lack of individual approach.
E-learning is all about individual learning. Indeed, you can connect to your teacher or classmates online, but still, the schedule makes strict boundaries that you can't text or call them in late at night. When students are in class, a teacher can spread their attention to the whole audience and see how every student perceives material simultaneously.
6. Staying mostly at home.
Less movement with e-learning brings both positives and negatives in students' lifestyles. On the one hand, you don't need to spend hours driving on public transport or being stuck in traffic. And also, you don't have that vital time to prepare your mind for studying. On the road, we listen to audiobooks or read traditional ones, observe life, and think about further studies. This is the way our brain gets ready for classes, so it is less stressful for students to learn when they arrive at class.
7. Higher electricity bill.
Yeah, paying more for internet and electricity consumption is one more disadvantage of e-learning. When you study in class, you can use a public school Wi-Fi connection and charge your laptop in there as well. And while staying at home, you need to think about how much time you spend studying not to increase your electricity bill. Even if you pay for an Internet connection even when you don't study at home, electricity use significantly increases while you start e-learning.
Due to current epidemic measurement restrictions, many schools consider e-learning as one of the best variants to make education available for everyone. Still, e-learning can be a challenging affair for most students and teachers. To cope with it, they need to achieve new skills and apply them to the new reality.
Disclaimer: (This article is sponsored and include commercial links)
Divorce is a hard fact in someone's life because it can affect all aspects of life like social, economic, and living status. Conditions become tougher if you have children. Recovering from divorce is also a painful process but good thing is that it is possible to get through it and place better in terms of both finances and emotions. The impact of divorce on finances can be life-lasting but taking precautions and thorough investigations of options can help a lot not only to save unnecessary costs but also some other hidden areas where you weren't aware. Following are some tips to save money during a divorce.
1.Avoid advice from everyone
People like your friends, family members, colleagues, neighbors, etc. will start giving unsolicited advice during the divorce process when you discuss it with them. They will share their own experiences and horror stories and advice on how to handle financial issues during the divorce process. Get advice only from those you trust. In this regard, attorneys or financial experts are the best options to save money during the divorce process.
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2.Consider your spouse
It can be challenging for someone who has started the divorce process to think about the soon-to-be ex-spouse's best interests and financial wellbeing. While making decisions about assets and finances, considering not only your interests but also your spouse's interests can help you to reduce divorce process time. You can save your own and your spouse's money if you spend less time in such negotiations because times spend with the attorney will also be shortened.
3.Goodbye to the joint bank account
You should close all joint bank accounts which were in use of you and your spouse especially credit base account. Block major and supplementary credit and debit cards. Your spouse can use it and you can suffer heavy financial loss. Closing of all joint accounts should be the first step to cut down financial loss during divorce proceedings.
4.Open a new checking account
In continuation of the previous point, open your new checking account. This will help you in terms of not only building up of financial history but also your credit record. Credit history will be helpful if you apply for a loan or any other credit facility. This financial history will let you control your money during the divorce process. If your bank account is not a joint account but you own it, then make sure that your spouse was not using supplementary debit or credit cards. If the spouse was using then block it immediately.
Divorce can include many additional and sometimes hidden costs along with routine costs. This can bring more stress and worries to your life. Saving money can help you to fight such financial status. Force savings every month in this regard can help a lot. You can do this by opening a savings account and setting up a debit order from your checking account.
Recovering from divorce is also a painful process but good thing is that it is possible to get through it and place better in terms of both finances and emotions.Getty pictures
6.Keeping track record of the expense
You may not be interested in maintaining a record sheet of your expenses during your married life. If so, then you should start now. Analyze your bank statement critically because expenses can be out of control now. Review your daily cost of things and make critical decisions to cut down unnecessary costs.
7.Chalk out budget
Ideally, a proper budget should be chalked out to control expenses and save money during the divorce process. Select important segments/areas of your lifestyle and allocate a budget to each of them. After allocation of budget, stick to it strictly every month. This can be problematic in the beginning but become easy when you become used to it. By doing this, you will also be able to manage your savings account by allocating money.
8.Own health insurance
Medical emergencies and different health issues can be sudden or without any notice. So, it is necessary to have a health insurance plan in order to not only pay bills of medicines and lab tests but also an unexpected expensive hospital stay. If your health insurance has previously been covering your spouse then it is advisable to set up your own health insurance plan. This can help you to save money.
9.Amendments in your will and beneficiaries
If you have already decided about your will beneficiaries then it is the right time to update it. Now your divorce is under process, so, the content of your will and beneficiaries should also be significantly changed. This is much needed because it is possible that now you have children and who you like to allocate your property and saving especially if the children were not present when you drew up the will.
10.Change power of attorney
Many people assign power of attorney to their spouses during the marriage. Now it is essential to update and end the power of attorney and signing authority given to the spouse. This will help you in terms of legal and financial matters.
11.Apply for online divorce
Advancement in technology has made it easy for everyone to save time and money. Now in the United States, it is easy to apply for a divorce online. You can save time and attorney fees by downloading all the required divorce documents online. You should not worry about which document and how downloaded because many local court websites can give detailed information about how to file divorce online and which documents are needed.
12.Make use of the mediator
It is extremely helpful to use the mediator to decide terms and conditions between you and your spouse. Although an attorney is needed in certain matters of divorce use of a mediator will help you in saving attorney fee
Many spouses are very conscious about expensive assets and luxuries that are going to be distributed among spouses after the divorce. So, they make decisions to splurge on these luxuries. It is advisable not to splurge as the cost of divorce proves may be past your expectation.
14.Do it yourself (DIY) divorce
Many people are unable to afford the cost of attorney and mediator, so, they now try to handle things by themselves as much as possible. The rate of divorce and its cost is increasing day by day. This factor making "do it yourself (DIY) divorce" popular. DIY spouses are using information given by some attorneys who are offering free consultation on their first meeting.
Disclaimer: ( The article is sponsored and hence promotes some commercial links)
Gone are those days when people, sports enthusiasts, and governments lined up to host the Olympics. Hosting the Olympics, once seemed to be an immensely prideful event, but it has now transformed into an economic burden. Host cities grapple with a plethora of problems which mainly include construction delays, cost overruns, security issues, and environmental concerns.
The ongoing Covid-19 pandemic has more or less aggravated the problems. The Winter Olympic Games are scheduled for 2022 in Bejing, China. Furthermore, Paris and Los Angeles have been recently nominated as the hosts for the 2024 and 2028 Olympics Games respectively. Both cities have held the Games on two occasions previously, with Los Angeles hosting as recently as 1984. Simply submitting a bid to the International Olympics Committee (IOC) costs up to millions of dollars. Host cities typically have to spend $50 million to $100 million in fees to a slew of consultancy agencies, event management companies, etc.
Hosting the Olympics is more costly than the bidding process. For instance, London spent $14.6 billion for hosting the Games in 2012. On the other side, Beijing spent a lavish $42 billion for the Games in 2008. Meanwhile, the Russians spent $51 billion dollars on the 2014 Sochi Winter Olympics. Making, it the costliest Olympic Games in the history of the Olympics.
Governments of host cities and bid teams love to brag about the legacy of hosting the Games. But the hidden costs of such a massive project is too evident to hide. Such megaprojects require additional employment, as well as subsequent improvement of the pre-existing facilities and public infrastructure. Most of these projects are fraught with costs overruns, shoddy work and a lack of long term vision.
According to a study conducted at the prestigious Oxford University In England, by Danish geographer Bent Flyvbjerg and American journalist Allison Stewart, which looked into the individual economic parameters of hosting the Summer Olympic Games between 1960 and 2012. The findings were astonishing, they found out that the Olympic Games overrun the initial cost estimate with 100 per cent consistency. No other megaproject is this consistent regarding cost overruns.
Athens, in particular, seems to have been the tipping point. The city pridefully hosted the Games in 2004, which ended up costing them €9 billion (a whopping $11 billion at today's exchange rate). The offset of the Games was in disguise the onset of Greece's tumultuous years. The country now is in total disarray, with sky-high unemployment rates, failing economic apparatus, record levels of homelessness, all among the grandiose venues built for the Games.
The conclusion is simple, hosting the Olympics is an extravagant affair. If not planned properly, it tends to result in a severe economic crisis for the host city. If the host city lacks facilities and public infrastructure to support the excess crowds pouring in, not hosting the Olympics may be the best option.