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BY SHWETA PORWAL
2020- A year to forget, but also the one which everyone will always remember. The year has been full of uncertainty. Looking for a silver lining to this pandemic seems heartless. People worldwide have adopted the new normal. Things might not look great but are healing day by day.
The year has given us an opportunity to slow down, reflect, and assess our satisfaction with the present. As the year 2020 ends and 2021 will start in a few hours every year is the beginning of new trends and events and the ending of the old ones.
2020 is the year that has given us some major trends and events to look upon and cheers on the time spent. Beginning from the very start to all those events and trends, happening related to a pandemic, social media trends, others have formed 2020 as an unforgettable year.
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Here is a look back on the trends and events that caught our attention in 2020.
Covid19 pandemic or the great pause of 2020 has made this year a whole different.
First Case: The very first case of Covid19 was spotted in Kerala on 30th January.
Janta Curfew: In an effort to prevent the spread of the virus, India’s honorable Prime Minister Narendra Modi and the government imposed a Janta Curfew of 14 hours on 22 March 2020 and appealed from the public to stay indoors and stay safe.
World’s Largest Lockdown: Right after a day of the Janta Curfew, the government imposed the world’s longest lockdown for 14 days. The lockdown stopped everything even the busiest places were shut. Everyone was advised to stay indoors. The lockdown started on 24 March 2020 and ended on 4 April 2020.
Go Corona Go Trends: Back in March, a video of Union Minister Ramdas Athawale chanting “GO CORONA GO” went viral on social media. Athawale chanted the slogan requesting corona to leave India at a prayer meeting in Mumbai. Right after the video went viral, people from different states started chanting the slogan “GO CORONA GO.”
Nation Salutes The Frontliners: Fighting the toughest battle, the people who were on the frontline of the pandemic were applauded and praised by the Nation. The event took place in between the lockdown when people were asked to clang thalis, Clapp, and light candles and diyas for the frontliners (Policemen, healthcare workers, and corona warriors) who have been our constant support throughout the whole pandemic.
Lockdown has given us a chance to reassess, to think about whether we want to maintain our current direction or grab hold of the wheel.
Dalgona Coffee Became A Trend: As the lockdown was imposed and everyone was packed in their houses. The cooking habits of people went viral. Dalgona coffee was one of them which went through the roofs. The Dalgona coffee is made by whipping coffee and sugar together till it gets a foam texture. Hot or cold milk is added to the paste to give it the final touch.
Migrant Workers Marched Towards Their Home: Due to lockdown, every migrant worker was left with no work resulting in problems related to their survival. Migrant laborers from across the country started going back to their hometowns mainly in Bihar, Uttar Pradesh, and West Bengal. The journeys were not comfortable by any stretch of the imagination.
Job Loss: Due to the pandemic and lockdown people lost their jobs. According to the research around 18.9 million people lost their job in the pandemic.
Games were the lifesaver: To consume all the extra hours left, people started getting themselves engaged in all possible activities like playing ground games to online games. Online games became a lifesaver, especially for the millennials. Online games like Ludo King and PubG were the most played game of the year.
Decreased Pollution: The year may not have been the best for humans but was witnessed the best for nature. Due to the lockdown of several days, the pollution rate was decreased to a level that was never witnessed before.
In no time social media has evolved so much. Social Media has now become an integral part of our life. It was the internet and social media facilities that kept us going throughout the journey of lockdown.
Insta Reels: Insta reels a new video-making feature developed by Instagram right after Tik Tok was banned by the Indian Government. Insta reels have so many features to avail and enjoy.
Want to read more in Hindi? Checkout: 2020 Flashback : कॉमन मैन के चश्मे से 2020 की सबसे चर्चित खबरें
Carry Minati Youtube V/S TikTok Roast: Popular YouTuber Ajey Nagar aka Carry Minati was all over the internet after posting a roast video on his YouTube channel talking about how a TikTok creator named ‘Amir Siddiqui’ compared his work with Carry Minati.
Music Sensation Yashraj Mukhate: The music sensation Yashraj Mukhate came into the headlines overnight after he uploaded his music version of Kokilaben Rasode Mien Koun Tha. He is the person who somehow kept us entertained and made our 2020 a bit easy.
IPL: IPL 2020 was earlier scheduled to start on 29th March but due to pandemic and lockdown it was postponed. With no hope left, people all over India were thinking that this year IPL will not be played. But later on, the tournament was played in UAE between 19 September to 10 November. IPL 2020 was one of the most-viewed season of the tournament so far. The love and support of fans were endless.
MS Dhoni Retirement: A mini heart-attack by MS Dhoni to his fans was the moment when everyone got to know about his retirement. In July 2019, in India’s semi-final match against New Zealand, Dhoni played in his 350th ODI. He announced his retirement from all forms of international cricket on 15 August 2020.
Bann On Chinese Apps: On 29th June 2020, India banned 59 Chinese Applications including the famous TikTok app citing a threat to national security & the privacy of Indian citizens under section 69a of IT Act, 2020. Later on, PubG and a few other Chinese apps were also banned.
Farmer Protest: The ongoing farmer protest is the protest against the three farm acts issued by the Parliament of India in 2020. According to many politicians and farmers, the act is ‘Anti-Farmer Laws’ and is not beneficial to the farmers.
Gurdwara Bangla Shahib Diagnostic Facility: Gurdwara Bangla Shahib is a well-known worship place situated in Cannaught Place, New Delhi. The Gurdwara now has a diagnostic center for helping poor people. An MRI scan for Rs 50 and dialysis for Rs 600 will be done to help the poor people.
Baba Ka Dhaba: An elderly couple in their ’80s came to the limelight through a video posted by a YouTuber Gaurav Wasan. The couple owned a Dhaba named Baba Ka Dhaba in Delhi’s Malviya Nagar. As soon as the video was shared the next day it went viral. Many, internet users, politicians, and even Bollywood stars urged people to help the couple revive their establishment.
Stars Who Bid Us Goodbye: The year took so many prominent personalities throughout the year from us. The star and notable people who left us behind will always be loved and memorized. Few notable people like Sushant Singh Rajput, Saroj Khan, Irfan Khan, Rishi Kapoor, Pranab Mukherjee, Jagdeep, Wajid, and others are not with us now but their presence will always be felt.
India is known for its pickles, popularly called 'Achaar', even across the world. But who thought about the idea of pickles in the first place? Apparently, the idea of making pickles first came from the ancient civilisation of Mesopotamia, where archaeologists have found evidence of cucumbers being soaked in vinegar. This was done to preserve it, but the practice has spread all over the world today, that pickles mean so much more than just preserved vegetables.
In India, the idea of pickle has nothing to do with preservation, rather pickle is a side dish that adds flavour and taste to almost anything. In Punjab, parathas are served with pickle; in the south, pickle and curd rice is a household favourite, and in Andhra, it is a staple, eaten with everything. The flavour profile of pickles in each state is naturally different, suited to each cuisine's taste. Pickles are soaked in oil and salt for at least a month, mixed with spices and stored all year round. Mango season is often synonymous with pickle season as a majority of Indians love mango pickle. In the coastal cities, pickles are even made out of fish and prawns.
The Indian Achaar Image credit: Photo by Rahat Hossen on Unsplash
In other cultures, the pickling process has more to do with preservation. Cold countries, where temperatures drop to very low levels, pickle their vegetables in brine, vinegar, or salt. Sweden is famous for pickled herring, because fishing all year round is hard with all the snow and ice. The German Sauerkraut, originally composed of rice, cabbage, and wine, is now made using salt instead of wine. This gives it a sour flavour that is characteristic of the beloved German delicacy.
In Korea, kimchi is the national delicacy. It is a pickle that is made from pickled cabbages with a distinct mix of spices. Kimchi is made with various core ingredients, and is gaining popularity these days with the Korean Wave hitting the globe. It is a practice that represents the Korean winters, which are too harsh to grow anything. The Kimchi business is one of the largest in Korea, while the individual family recipes are also well-preserved as it is believed that each is unique in its own way.
The pickles made from dill and vinegar are most famous in America. It was introduced to the Americans by the Jewish immigrants. Dill pickles are best paired with sandwiches.
Keywords: Pickles, Culture, Brine, Vinegar, Preserves
It is impossible to detail the history of bookbinding without understanding the need for it. A very useful, and yet simple invention, spiral coils that hold books together and allow mobile access to the user came about just before WWII, but much before that, paper underwent a massive change in production technique.
Beginning in China, paper was made of bamboo sticks slit open and flattened. In Egypt, papyrus was made from the reeds that grew in the Nile. In India, long, rectangular strips of palm leaves were stitched together to form legible documents. When monasteries were established, scrolls came into being. Parchment paper, or animal hide, also known as vellum, were used to copy out texts periodically to preserve them. Prior to all this, clay tablets were used to record important events, and in some cases, rock edicts were made.
But all this changed with the invention of the printing press by Gutenberg. Paper became the medium by which inscriptions, announcements, and almost everything was made. Once paper became so accessible, printing began in full scale. Newspapers and the Bible were printed every day.
Metal coils were used before the world war Image credit: Photo by Dan Bucko on Unsplash
With wads of paper, something had to be done about keeping them together. Bookbinding began as a booming business. First, the pages were just sewn together. A special sewing machine was invented just for books. When this did not suit all book types, the process of punching and binding began. Holes were punched in books, and they were tied together.
Much later, an adhesive thermoplastic strip became available by which book pages were stuck together. They sold in this format for a long time. Ideas began to flow in for notebooks when people discovered that they could attach pieces of paper together. A machine was invented that drew lines. This made it easier for people who wrote a lot.
After a while, when people got used to having their books a certain way, The Spiral Binding Company opened in 1932, which changed the way bookbinding was done. Books could now be bound by coil and this was not only economical, but also convenient, because pages could easily be turned without breaking the bind. The original spiral bind coil was made of metal, but when supplies were rationed during WWII, they were made from plastic. This trend has remained to the present day, where spiral bound books are preferred to the other kinds of binding except in cases of publishing and official documentation.
Keywords: Spiral Binding, WWII, Paper, Books, Printing
By N. Lothungbeni Humtsoe
To keep the value and quality of what you offer, whether it's a romantic breakfast in bed or a royal wedding gift that will be remembered for years. The concept of gift-giving has taken on a number of shapes in today's society. Devina Singhania, the Founder of 'LE JAHAAN', a local home and decor accessories company, explains how the gifting paradigm has shifted.
Q: What do consumers expect from the gifting business and packaging designers these days?
A: Today's consumers are expecting more minimal sustainable products, designs and mediums. They are now more conscious about how their purchase affects the environment. Considering this shift in consumer buying, it's extremely important for companies to increase their commitments to responsible business practices and design products that are meant to be reused or recycled.
Today's consumers are expecting more minimal sustainable products, designs and mediums. | Photo by Superkitina on Unsplash
Q: The practice of self-gifting is being driven by millennials. What are your thoughts on the subject?
A: I absolutely agree with this. Millennials are so creative and expressive. They are more into personalized products with which they can tell the world something about themselves. We are often hired by millennials to monogram and personalize products for them. They truly believe it's the best way to stand out from the crowd and establish a signature style and we couldn't agree more.
We are often hired by millennials to monogram and personalize products for them. | Photo by freestocks on Unsplash
Q: What impact do colour trends have on gift designs and packaging?
A: 'Le Jahaan' has always been very influenced by colour and trends and we hope to continue this association with colour even while we break through to more sustainable products and collections.
'Le Jahaan' has always been very influenced by colour and trends | Photo by freestocks on Unsplash
Q: What has changed as a result of the pandemic in terms of how we commemorate special occasions and the gift-giving tradition?
A: It's smaller in quantity but more luxurious and thought through.
Q: What giving trends should one keep an eye on in 2022?
A: Consumers, including millennials and members of Generation Z, are especially concerned with sustainability. So, the trend is definitely to go green with eco-friendly.
Q: How does Le Jahaan keep its clients coming back?
A: Our products speak for themselves. We make small batches with exceptional quality with a personal touch.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: gifts, le jahaan, festive, millennials, sustainable, gen z, paradigm, gifting