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There are countless email newsletters, but think about the ones that you would sincerely miss if they went away. There simply aren’t as many. That’s because so many email newsletters are dry and impersonal. Nobody responds to something seemingly constructed out of obligation or with a ham-fisted attempt to sell something. The best emails have a genuineness to them. There is a personality in emails that can only be conveyed by being yourself.
Being a copycat won’t get you anywhere
When someone copies or plagiarizes an idea it’s usually because of laziness or a lack of belief in their own ideas. It’s a shortcut, and sometimes there is a payoff, but if you put in the effort and think, you’ll get even better results.
The worst thing about copying ideas you see in other newsletters? You might get caught. Your newsletters should be a testament to the strength and credibility of your brand. Why should someone go to you if you are going to someone else? Be yourself and don’t concern yourself with what others are doing.
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The most personal writing is the most universal
Think about the terms of service (TOS) agreements you click on or digitally sign on certain websites or when enrolling in a service. Do you read them? If you’re like most people, a page full of big words and legal language does not a happy reader make.
Most of us don’t like to read complicated contracts, and unless you’re a skilled attorney, you probably don’t like writing them. Some people believe writing in a highly professional or technical manner makes their brand seem more impressive. The opposite is true. It makes the writer seem insecure or desperate.
When we write in a very personal way, what we write is more universal. Being relatable is important and seeming distant is not an option in this decade. As much as you can, be yourself in the newsletter. People can smell sincerity, and they like that scent quite well. Being phony is a noxious odor you should avoid.
Being real helps you build your brand
The cornerstone of your brand? It’s you. The words we choose can make all the difference. Your email newsletters could mean building your brand, increasing sales and loyalty or they could create the impression that you are inauthentic and an impersonator.
Look at people in history who have clearly defined brands. You would feel cheated if you went to a Frank Sinatra concert and he looked anything, but suave and debonair. He wouldn’t be staying true to brand.
Although you may think this comparison is an exaggeration, the same applies to your email marketing strategy. So, the more personality you infuse in your email, the more memorable you will be. Being yourself builds your brand, being someone else weakens it.
You’re real, what about your subscribers?
If you’re being yourself in your email newsletter, are the subscribers real also? That seems like a joke question, but it’s important to be aware of fake and poor-quality email addresses.
Internet Service Providers (ISPs) have a scoring system called an Email Sender Score that rates email addresses to determine if they are a spammer or legitimate. Every email list is going to degrade due to invalid or problematic email addresses. People change their email addresses from time to time, take for instance when someone signs up for a list using their workplace email and they change jobs. Chances are they wouldn’t unsubscribe from your list first. Then there are catch-all, role-based, temporary and abuse email addresses.
The solution to keeping your subscribers real? Get rid of the invalid and bad addresses! To do this you must be using an email validation service regularly. So, find a reputable company – one that offers around the clock technical support is a good idea. Then, upload your list to the email validation website platform and it will root out all of these poor and fake email addresses. Once the system detects them, you can get rid of them.
You can also use an email verification API. This easy to install plugin will work behind the scenes wherever you have your email signup forms, like on your website. It checks the email addresses in real-time so that the bad email addresses never get on your list in the first place.
Finally, to ensure your emails are reaching your subscribers’ inboxes, consider using an email server tester. A tool like that will let you know whether your mail server is set up right or whether you need to make adjustments.
It Pays to Be Real
If you can be yourself on your email list, chances are you’ll be giving people what they came for in the first place. Besides, it’s easier to be yourself than constantly obsessing over what your competitors are doing. You can’t fake originality!
Author: Paul Leslie is a Content Writer for email validation company ZeroBounce. He has a rich background in content creation as a writer, researcher and interviewer. Paul has conducted more than 800 interviews distributed via radio and podcasts.
Super model and actress Hailey Bieber said she is lucky to have a husband like Justin Bieber, refuting rumours of the ace singer not treating her properly. Hailey was speaking at singer Demi Lovato's podcast '4D With Demi Lovato', dailymail.co.uk reported.
Talking about her popstar husband and rumours around their marriage, Hailey said: "I think one of the biggest things is you have to know what the truth is behind everything. You know, there's so many narratives that float around about me, about him, about us together." She addressed the rumours point blank as she said: "There's one big fat narrative that goes around that's like, 'Justin is not nice to her, and that he mistreats her', and I'm just like, it's so far from the truth, and it's the complete and utter opposite."
Hailey went on to set the record straight about Justin, who she married in 2018. She said: "I really am lucky to say I'm with someone who is extremely respectful of me, who makes me feel special every single day. So when I see the opposite of that, I'm just like, 'Huh?' And everybody around who knows us personally would say the same thing." (IANS/ MBI)
Keywords: Hailey Bieber, Justin Bieber, husband, respectful, truth, married
Among the Tamil epics written during the Sangam age, only a few survived to this day. Manimegalai is one such. It is written as a sequel to the Sillapadikaram, taking the story forward of Kovalan and Madhavi's daughter, Manimegalai. The Sillapadikaram is about the injustice of the Madurai kingdom in the execution of Kovalan, which turned Kannagi, his wife into a goddess seeking vengeance for her husband's death. Kovalan, before his death, has an affair with a court dancer, Madhavi, and his daughter, Manimegalai, is said to begin a different tradition among the Tamils.
The epic, written by Sattanar, introduces Buddhism to Dravidian culture, something that has been alien to them for years. Manimegalai is the protagonist, who flees constantly from the pursuit of Chola prince Udhayakumara, and tries to lead an ascetic life. Throughout the plot, Buddhist tenets are used to avoid the culmination of a love-story. Manimegalai is believed to be the anti-love story sequel to the Sillapadikaram.
A complete work of Tamil epic written by hand on leaves Image source: wikimedia commons
The Sillapadikaram was written by a Jain monk, Illango Adigal, and Sattanar, uses the sequel to question Jainism. It is almost a political battle between two new religions competing for a place in a predominantly Hindu society. Parts of Manimegalai even go to the extent of opening ridiculing Jain practices and beliefs.
Critics of Tamil literature have stated that while the Tamil epics have great poetic significance, they are inferior to other world epics when it comes to clearly portraying religious affiliations. In fact, they refer to the newer religions with an infant's perspective. Some scholars have found that Sillapadikaram has more ethical substance than its sequel, but in and of itself, despite being written by a Jain monk, reads like Hindu poetry (Subhramanya Aiyar, 1906).
Keywords: Manimegalai, Sillapadikaram, Tamil Epic, Sattanar, Ilango Adigal, Chola kingdom, Sangam Age, Buddhism
The Covid-19 pandemic could act as an inflection point to shift India's growth model from being consumption driven to investments-led. In its Ecoscope report, Motilal Oswal Financial Services, said: "With Covid-19 hurting India's 'Household' (HH) and 'Government' sectors adversely, the continuity of strong consumption growth is in question."
"On the contrary, with listed companies' financial positions improving and an uptick in household investments in the Real Estate sector (called physical savings), the narrative of investment-led recovery is gaining momentum." The report prescribed that various economic participants - households, governments, listed companies, and unlisted corporates -- to increase their fixed asset investments in the immediate future based on their financial position.
The Covid-19 pandemic could act as an inflection point to shift India's growth model from being consumption driven to investments-led. | Photo by Fusion Medical Animation on Unsplash
At present, the listed and unlisted corporate sector accounts for only about half of total investments in India. The 'HH' sector including unincorporated enterprises accounts for 35-40 per cent in India's investments, while the remaining 12-13 per cent is contributed by centre and states governments. Besides, the report cited that demand environment is expected to remain subdued due to weak financial position of 'HH' and government sector.
"Despite household investments picking up strongly in 2HFY21, given that Indian households bore the maximum brunt of Covid-led losses in CY20 (and CY21), we believe household spending would remain subdued over the next few years." It further pointed out that unless 'HH', 'Unlisted Corporate', and government sectors can improve their financial positions -- leading to a demand uptick -- a strong revival in investments seems challenging. (IANS/ MBI)
Keywords: India, covid, pandemic, growth, household, government, investment