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300 Restaurants in Gurugram Observe #Logout campaign

Deep discount: Restaurants delist from online food platforms

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Some restaurants have come together to detox consumers from discount addiction. Pixabay

Challenging the deep discounting practices of online food delivery platforms like Zomato Gold and EasyDiner, over 300 restaurants in Gurugram under the umbrella of the National Restaurant Association of India (NRAI) on Thursday observed a #Logout campaign.

According to a report in Inc42.com, these restaurants reportedly delisted themselves from “platforms such as Zomato Gold, EazyDiner, Dineout’s Gourmet Passport, Nearbuy, MagicPin among others”.

“The situation is now aggravated through the anytime, anywhere, any-day discounting behaviour by aggregators. So now restaurants have come together to detox consumers from discount addiction,” NRAI president Rahul Singh was quoted as saying.

Home-grown restaurant search and delivery platform Zomato last month introduced the “Infinity Dining” plan for its “Gold” subscribers that allows them to have unlimited a la carte at partner restaurants.

“For the same price that users would spend on a typical two-course meal, they can now order anything and everything you want from the entire menu (yes, the entire menu!) with unlimited servings of their favourite dishes,” Gaurav Gupta, Chief Operating Officer & Co-founder, Zomato, wrote in a blog post.

Zomato said its Gold subscription programme has grown almost 100 per cent in the past eight months.

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over 300 restaurants in Gurugram under the umbrella of the National Restaurant Association of India (NRAI) on Thursday observed a #Logout campaign. Pixabay

The plan has been introduced in partnership with 350 restaurants – with at least a 3.5 rating — in Delhi, Mumbai and Bengaluru.

The restaurants under the NRAI in Delhi and Mumbai have also reportedly threatened to delist from these dining platforms.

Last month, the Department for Promotion of Industry and Internal Trade (DPIIT) officials met representatives from online food delivery firms like Zomato and Swiggy and offline industry leaders and directed them to sit and solve their differences and boost equitable growth in the industry.

The meeting was called to discuss issues such as deep discounting and opening up of private label brands by the online food platforms that has affected the operations of offline restaurants across the country.

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Some restaurants reportedly delisted themselves from “platforms such as Zomato Gold, EazyDiner, Dineout’s Gourmet Passport, Nearbuy, MagicPin among others. Pixabay

Sources had told IANS that both online food delivery platforms that also included Uber Eats and Foodpanda and the National Restaurant Association of India (NRAI) along with other offline hotels and restaurant associations gave their set of recommendations and justifications to the DPIIT officials on their concerns.

Also Read: Naga-inhabited Areas To Be Integrated By Nagaland Government

Another grudge from offline restaurant owners was that food delivery platforms used technology to study dishes that their consumers like and created their own private labels along with deep discounting.

The online restaurant aggregators argue that they have created employment for thousands of people and must get support from the government. (IANS)

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Zomato Aims to Serve 20 Crore People in India

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles

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Some restaurants reportedly delisted themselves from "platforms such as Zomato Gold, EazyDiner, Dineout's Gourmet Passport, Nearbuy, MagicPin among others. Pixabay

Zomato Founder and CEO Deepinder Goyal on Tuesday said the online food delivery platform aims to serve 20 crore people in India over the next few years who will order food at least five times a month.

Admitting that his thoughts may be “labelled as stupid for saying out loud,” Goyal said that out of the 20 crore future Zomato users, nearly 2 crore will order food once a day, 24X7.

“These 20 crore people (and in some time, many more than that) are the real India. And that India is coming of age. Domestic consumption in India is what it is – and it is going to grow as it is,” Goyal said in a blog post.

Zomato is delivering 1.3 million orders a day from 150,000 restaurants across India at more than 10 orders per restaurant per day.

Stressing upon Cloud kitchens, Goyal said the food aggregator platform is committed to develop cloud kitchens to bridge the supply gap.

“I want to re-emphasise that we will never compete with our restaurateur partners – we will only build the kitchens – but they will be operated by restaurant brands,” said Goyal.

Zomato’s kitchens are operational in 50 cities across India, with 110 kitchen hubs (either completed or under construction). In total, there are 663 kitchen units and kiosks.

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Zomato in a smartphone device. Pixabay

Zomato’s revenue for the first half of the financial year 2019-20 saw a massive three-fold jump – from $63 million in the same period in 2018-2019 to $205 million.

The Zomato CEO also touched upon how the company is helping users understand what food delivery means and how they can use the Zomato app for their family in over 400 cities in India.

Zomato is currently present in 556 cities.

Trivandrum was Zomato’s 50th city in November 2018 and Leh was the 500th in July this year.

Also Read: Bengaluru, Most Conscious City When it Comes to Buying Eco-Friendly and Sustainable Products

Zomato is also uninterruptedly active in 10 cities (Guwahati, Nagaon, Jorhat, Agartala, Silchar, Dibrugarh, Tezpur, Shillong, Tinsukia and Aizawl) in the North East region.

“Tier 3 and 4 cities now contribute 35 per cent of the monthly order volume. These cities are relatively small but are growing at a frenetic pace,” said Goyal.

Out of the total delivery partner network in non-metro cities, 20 per cent are on bicycles. (IANS)