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36% consumers would prefer being guided on environment by devices. Pixabay

While nearly half of consumers worldwide see technological innovation as critical to tackling future environmental challenges, about 36 per cent would like their devices to offer guidance on leading a more environmentally conscious life, an Ericsson report said on Wednesday.

Interestingly, consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions to help them live more environmentally consciously, compared to others, said the report “Consumers, sustainability and ICT”.


“ICT tools and services can play a significant part in assisting consumer’s daily efforts to reduce their personal environmental impact,” Zeynep Ahmet Vidal, Senior Researcher at Ericsson Consumer & IndustryLab and author of the report, said in a statement.


Consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions. Pixabay

The consumers do perceive ICT as helpful as an aid in their daily life, be it for environmental, health, cost or convenience-related reasons.

“But ICT also has the potential to enable future innovation in climate action, and here the service providers have a unique opportunity and position to provide novel solutions that can aid consumers in making more sustainable choices in daily life,” Vidal said.

The findings of Ericsson’s latest ConsumerLab report is based on a quantitative study of 12,000 Internet users from across the world.

The countries involved in the study include India, the US, Brazil, the UK, Germany, Spain, Russia, South Africa, the Kingdom of Saudi Arabia, Malaysia, China and Australia. The sample consists of 1,000 respondents from each country.

The report uncovers the current consumer mindset of leading environmentally sustainable lifestyles.

In the last two decades alone, concern about air and water pollution has risen from concerning one in five consumers, to almost one in two, the research showed.

While consideration for climate change and global warming has also risen from 13 per cent of consumers to 50 per cent.


Global warming has also risen from 13 per cent of consumers to 50 per cent. Pixabay

Also Read: Bullying a Common Factor Leading to LGBTQ Youth Suicides: Researchers

The study also includes consumers’ thoughts on where ultimate responsibility lies in mitigating environmental impact.

Globally, 8 in 10 consumers consider governments as being responsible for environmental protection.

While approximately 70 per cent consider that citizens should also be responsible, 5 in 10 expect companies and brands to uphold their share of the responsibility, said the report. (IANS)


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Photo by Alexander Shatov on Unsplash

Twitter has confirmed that its algorithms amplify right-leaning political content.

By Nikhila Natarajan

In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.

"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.

"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."

The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.

gold Apple iPhone 6s displaying Twitter logo Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. | Photo by Sara Kurfeß on Unsplash

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Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal.

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