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4 Out of 5 Brands Selling Phones Below Industry Price: Report

Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands

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Overall, the adult streaming service revealed that iOS accounted for 52.8 per cent of all mobile traffic in 2019 while Android accounted for 46.6 per cent of traffic this year. VOA

Four out of five smartphone brands are selling their handsets below the average price of smartphones in India, a new report by CyberMedia Research (CMR) said on Thursday.

According to the “CMR India Mobile Pricing Index 2018”, in a hyper-competitive smartphone market, consumers are more demanding than before and seek more from their smartphone than before.

Whether it is the latest specs, or overall experience, consumers seek the best and are driving the smartphone upgradation cycles, which in turn, contributes to increased average sales value (ASV) of smartphones.

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Customers look at iPhone 8 and iPhone 8 Plus phones at an Apple Store in San Francisco, California, Sept. 22, 2017. (VOA)

“CY2018 witnessed growth in ASV of smartphones largely due to upgradation. A majority of the current smartphone shipments are essentially upgrades, driven by consumers seeking more from their smartphones,” Narinder Kumar, Lead Analyst-IIG, CMR, said in a statement.

Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands.

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“The decline in above ASV percentage can be attributed to increasing market consolidation. There was around 10 per cent decline in numbers of brands operating in the 4G Smartphone space. With top 10 players contributing 80-85 per cent of market, there is stiff competition for rest of brands,” Narinder Kumar added. (IANS)

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Xiaomi Sells 1.5 million Devices in First Few Hours of Sale

Chinese handset maker Xiaomi on Monday announced it has sold over 1.5 million devices in the first few hours of festive sale on its own platform

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Xiaomi, mi, devices, phones, sale
The highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs. Wikimedia Commons

Chinese handset maker Xiaomi on Monday announced it has sold over 1.5 million devices in the first few hours of festive sale on its own platform — mi.com, Flipkart’s ‘Big Billion Days’ and Amazon India’s ‘Great Indian Shopping Festival’. This translates into 10 devices sold per second in the same period, the company said in a statement.

“The festive season of Dussehra-Diwali has always been the biggest shopping season for customers. This year we launched several new Mi TVs, Redmi 8A and attractive offers on Redmi Note 7 series, Redmi 7, Redmi 7A. We have sold over 1.5 million devices across all online platforms,” Raghu Reddy, Head of Categories and Online sales, Xiaomi India, said in a statement.

Xiaomi, mi, devices, phones, sale
This year Xiaomi has launched several new Mi TVs, Redmi 8A and attractive offers on Redmi Note 7 series, Redmi 7, Redmi 7A. Pixabay

According to the firm, the highest demand among people was for of smartphones, followed by Mi ecosystem devices, accessories and Mi TVs.

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The handset maker launched its budget 8A smartphone with a 5,000mAh battery at a starting price of Rs 6,499 (2GB+32GB variant) in India last week. (IANS)