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4 Out of 5 Brands Selling Phones Below Industry Price: Report

Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands

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Four out of five smartphone brands are selling their handsets below the average price of smartphones in India, a new report by CyberMedia Research (CMR) said on Thursday.

According to the “CMR India Mobile Pricing Index 2018”, in a hyper-competitive smartphone market, consumers are more demanding than before and seek more from their smartphone than before.

Whether it is the latest specs, or overall experience, consumers seek the best and are driving the smartphone upgradation cycles, which in turn, contributes to increased average sales value (ASV) of smartphones.

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Customers look at iPhone 8 and iPhone 8 Plus phones at an Apple Store in San Francisco, California, Sept. 22, 2017. (VOA)

“CY2018 witnessed growth in ASV of smartphones largely due to upgradation. A majority of the current smartphone shipments are essentially upgrades, driven by consumers seeking more from their smartphones,” Narinder Kumar, Lead Analyst-IIG, CMR, said in a statement.

Indian and Chinese players contributed the most to the below industry average ASV, whereas every three out of five brands in above ASV segment were global brands.

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“The decline in above ASV percentage can be attributed to increasing market consolidation. There was around 10 per cent decline in numbers of brands operating in the 4G Smartphone space. With top 10 players contributing 80-85 per cent of market, there is stiff competition for rest of brands,” Narinder Kumar added. (IANS)

Next Story

Google Unveils Assistant Ambient Mode for Phones, Tablets

Google revealed that Assistant can now start hands-free audio and video calls from within compatible apps, with WhatsApp to start

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FILE - A woman walks past the logo for Google at the China International Import Expo in Shanghai, Nov. 5, 2018. VOA

Internet giant Google has officially introduced the new Assistant Ambient Mode for Android phones and tablets at IFA 2019 Berlin.

With the Ambient Mode, one can browse through pictures on Google Photos, control smart home devices, access music playback, see upcoming calendar appointments and more.

“Google Assistant’s Ambient Mode is a new visual overview that makes it easier to see notifications and reminders, start a playlist and control smart home devices on the lockscreen of your device. When you are done, your screen will turn into a personal digital photo frame linked to your Google Photos account to add another personal touch,” Chris Turkstra, Product Management Director, Google Assistant, wrote in a blog post on Thursday.

The Google Assistant can now connect with more than 5,000 devices for your home -- up from 1,500 this January, Google has announced.
Google Voice Assistant. Pixabay

“Ambient Mode will be available on the upcoming Lenovo Smart Tab M8 HD (when placed in its smart charging station) and Lenovo Yoga Smart Tab (when you pop out its handy kickstand), as well as when you start charging your new Nokia 7.2 and 6.2,” he added.

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Google revealed that Assistant can now start hands-free audio and video calls from within compatible apps, with WhatsApp to start. (IANS)