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400 mn People Using Facebook Watch Monthly

The company also announced that "Ad Breaks" are now available to eligible Pages in 40 countries around the world

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Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Over 400 million people are using video-on-demand service Facebook Watch monthly and 75 million people daily who spend at least one minute on Watch, the social networking platform has announced.
Launched in the US in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised “Watch Feed” that carries a collection of recent videos from the pages they follow.

“Well, 2018 was a big year for Facebook Watch. Watch launched in every country around the world, the platform opened to videos from all Pages, and we debuted dozens of Facebook Originals,” Fidji Simo, Head of Video, said in a blog post on Thursday.

In August, Facebook rolled out Watch globally on mobile and now, the service is also available on desktop and Facebook Lite, the company announced.

On an average, 75 million daily visitors spend more than 20 minutes in Watch.

“Since the Summer we have been working to bring ‘Watch Party’ to everyone on Facebook.

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Facebook, social media. Pixabay

“We’ve seen it really take off — there have been more than 12 million Watch Parties in Groups alone, and Watch Parties garner eight times more comments than regular videos in Groups,” said Facebook.

The company is also working to unify the video experience across Facebook.

Right now, people can find videos on Facebook in a number of different places — Watch, News Feed, Search, Pages and more.

“We want to make the experience of watching video feel immersive, no matter where you discovered it. As part of this effort, we’ll be testing a few things in the coming months,” informed Simo.

Also Read- Google Launches New Shopping Search Features For Indian Users

The company also announced that “Ad Breaks” are now available to eligible Pages in 40 countries around the world.

“We’ll bring Ad Breaks to video creators in more countries around the world, and will test new Ad Breaks placements, like in livestreams from gaming creators,” Simo said, adding that the company would provide advertisers with more options to tailor their video ad campaigns and connect with target audience. (IANS)

Next Story

Twitter, Facebook Shut Down China-backed Fake Accounts

The recent wave of anti-government protests has prompted widespread criticism of the police for their alleged brutality against protesters

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Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

As pro-democracy protests gain momentum in Hong Kong, Twitter and Facebook have suspended several accounts that were part of the Chinese government’s influence campaign and targeted protest movement and the call for political change in Hong Kong.

Twitter said it has suspended more than 200,000 accounts involved in coordinated inauthentic behaviour — including 936 accounts originating from within the People’s Republic of China (PRC).

“Overall, these accounts were deliberately and specifically attempting to sow political discord in Hong Kong, including undermining the legitimacy and political positions of the protest movement on the ground,” Twitter said in a blog post late Monday.

The company identified large clusters of accounts behaving in a coordinated manner to amplify messages related to the Hong Kong protests.

“As Twitter is blocked in China, many of these accounts accessed Twitter using VPNs. However, some accounts accessed Twitter from specific unblocked IP addresses originating in mainland China,” the micro-blogging platform added.

The accounts were suspended for a range of violations of Twitter’s platform manipulation policies like spam, coordinated activity, fake accounts, attributed activity and violative content.

The micro-blogging platform said it will also ban ads from China-backed media companies, for which it has already faced the flak from users.

Facebook said it has also removed seven Pages, three Groups and five accounts originated in China and involved in posting fake news pertaining to the ongoing protests in Hong Kong.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

The individuals behind this campaign engaged in a number of deceptive tactics, including the use of fake accounts, “some of which had been already disabled” to manage Pages posing as news organisations, post in Groups, disseminate their content, and also drive people to off-platform news sites.

“About 15,500 accounts followed one or more of these Pages and about 2,200 accounts joined at least one of these Groups,a Nathaniel Gleicher, Head of Cybersecurity Policy at Facebook, said in a blog post.

“Although the people behind this activity attempted to conceal their identities, our investigation found links to individuals associated with the Chinese government,” he added.

Based on a tip shared by Twitter about activity they found on their platform, Facebook conducted an internal investigation into suspected coordinated inauthentic behaviour in the region and identified the malicious accounts.

Also Read: Apple ‘Bug’ Puts iPhones with Latest iOS to Hacking Risk

Since June, Hong Kong has been rocked by a wave of protests because of the extradition bill, which would have enabled fugitives to be extradited from Hong Kong to mainland China.

A mass rally in Hong Kong on Sunday, widely deemed the most important so far this month, attracted tens of thousands of people as the crisis entered the 11th consecutive weekend of anti-government protests.

The recent wave of anti-government protests has prompted widespread criticism of the police for their alleged brutality against protesters. (IANS)