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Today is the birth anniversary of the man who ushered in the ‘white revolution’ in India and lifted millions out of poverty.Google has a doodle celebrating Verghese Kurien’s birthday on India home page. Kurien went on to lead the Gujarat Cooperative Milk Marketing Federation Ltd whose Amul is one of India’s iconic brands.
Amul moppet takes a witty take on current events on hoardings and newspaper ads across the country. There have been over 4000 Amul Butter hoardings till date and a lot of amazing facts associated with them.Here are 15 extremely interesting facts about the moppets.
1. Amul butter had been selling in the market for 10 years before the Amul moppet was conceived.
2. The ‘Utterly-Butterly’ tagline was suggested by author Nisha daCunha, who is also the wife of Sylvester daCunha, the man behind the Amul butter advertising and chairman of daCunha Communications that has been handling the Amul Butter for 49 years.
4. The moppet was created by Eustace Fernandes, who was then the art director at daCunha Communications. Fernandes passed away in March 2010.
5. The first of the ads featuring the girl in the polka-dotted frock and a matching ribbon were put up on a few lamposts in Mumbai.
6. The first ever hoarding featuring the Amul girl had her saying a bedtime prayer (see the ad below). Interestingly, in her first major appearance, the Amul girl wasn’t in her trademark polka-dotted frock.
7. The Amul Management (including Dr Verghese Kurien) did not interfere in the making of the ads and daCunha Communications did not even need to get their approval before putting up the ads.
8. While Amul ads are not known to trigger a controversy, but there have been a few ads that created quite a furor. The most controversial Amul butter ad of all time was perhaps the one after incidents of UK authorities conducting virginity tests on Indian women arriving at London airport. The text said, “Indian virgin needs no urgin’!” Following protests, Amul came up with another billboard apologizing for the ad.
9. Indian TV’s funny man Cyrus Broacha worked as a trainee copywriter with daCunha and of the many Amul hoardings that he helped conceive was the famous “Lara, kya mara!” following Brian Lara smashing Garry Sobers’ record for the highest score in Test cricket.
11. The Ramalinga Raju (Satyam, Sharam, Scandalam) ad following the Satyam scam drew the ire of the Satyam board and they sent a letter demanding an apology else Satyam employees would quit consuming Amul products in protest.
12. In April 1995, the Election Commission got an Amul Butter hoarding painted black. The ad showed Congressman in a tug-of-war with the hand symbol and the Commission interpreted it as a political advertisement.
13. Pia Benegal, director Shyam Benegal’s daughter had as a kindergarten student lent her voice for the ‘Utterly Butterly Delicious’ ad jingle.
14. The present Amul Butter cartoons are drawn by Jayant Rane.
Bonus: A mosaic of the Amul moppet made up of 1,432 individual Amul ads
(With inputs from various sources)
NASA will pay up to $1 million to people who can come up with innovative and sustainable food production ideas to feed astronauts in space, as the US space agency prepares to send astronauts further into the cosmos than ever before. Giving future explorers the technology to produce nutritious, tasty, and satisfying meals on long-duration space missions will give them the energy required to uncover the great unknown. In coordination with the Canadian Space Agency, NASA has launched the 'Deep Space Food Challenge' that calls on teams to design, build, and demonstrate prototypes of food production technologies that provide tangible nutritional products -- or food.
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"Feeding astronauts over long periods within the constraints of space travel will require innovative solutions," said Jim Reuter, associate administrator for NASA's Space Technology Mission Directorate in Washington, DC. "Pushing the boundaries of food technology will keep future explorers healthy and could even help feed people here at home," he said in a statement. Over time, food loses its nutritional value. That means for a multi-year mission to Mars, bringing along pre-packaged food will not meet all the needs for maintaining astronaut health.
Innovative food production technology that produces safe, acceptable, palatable, nutritious food products. |UnsplashUnsplash
In October 2021, Phase 1 of the challenge culminated as NASA awarded 18 teams a total of $450,000 for their concepts for innovative food production technology that produces safe, acceptable, palatable, nutritious food products. NASA now invites both new and existing teams to enter Phase 2 for a prize purse up to $1 million. "Everything needed to store, prepare and deliver food to the crew, including production, processing, transport, consumption, and disposal of waste should be considered," said NASA. Proposed technologies such as plant growth systems, manufactured food products, and ready-to-eat solutions combined could provide the future crews with a variety of options that would provide the needed daily nutrition, it added. (IANS/SP)
(Keywords : NASA, innovative, food, healthy, idea, astronaut, USA, tasty, technology, space, travel, explorer, health, nutrition, prize, solution, variety.)
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People suffering from depression are more likely to believe vaccine-related misinformation, according to a new study. The study found that people with moderate or greater symptoms of depression were more likely to believe at least 1 of 4 false statements about Covid-19 vaccines.
Those who believed the statements to be true were half as likely to be vaccinated, the study, published in the Journal of the American Medical Association, indicated. 'It is clear the pandemic has taken a heavy toll on the mental health of Americans, especially young people," said researcher Katherine Ognyanova from Rutgers University, the US.
People suffering from depression are more likely to believe vaccine-related misinformation. | Unsplash
According to the National Center for Health Statistics, approximately one-quarter of adults in the US have consistently reported moderate or greater depressive symptoms during the Covid-19 pandemic. The findings suggest that people suffering from depression may be at a higher risk of Covid-19, highlighting the need to address mental health disorders.
For the study, the team used data from the research group The Covid States Project, which conducted surveys approximately once every six weeks since April 2020. The researchers analysed data from 15,464 adults in the US and the participants were asked to rate vaccine-related misinformation as accurate (statement is true), inaccurate (statement is not true) or not sure.
Approximately one-quarter of adults in US reported moderate or greater depressive symptoms during the Covid-19 pandemic. | Unsplash
The four statements of misinformation included "The Covid-19 vaccines will alter people's DNA", "The vaccines contain microchips that could track people", "The vaccines contain the lung tissue of aborted fetuses", and "The -19 vaccines can cause infertility, making it more difficult to get pregnant". The survey participants completed a health questionnaire to measure major depressive symptoms over two weeks. (IANS/ MBI)
(Keywords: depression, vaccine, misinformation, patients, health questionnaire, study)
The space economy is on track to be valued at a trillion dollars by the end of 2030, but assets such as navigation, weather and communication satellites that serve our society daily are threatened by space debris, an Indian-American professor has stressed. According to NASA, it is estimated that millions of pieces of space debris orbit around Earth. A major portion of these objects as well as active satellites reside in the low-Earth orbit region, at altitudes between 200 km and 1,000 km. In November last year, Russia destroyed one of its own satellites with a ground-based missile, creating thousands of pieces of debris that passed through the International Space Station (ISS).
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The astronauts and cosmonauts had to take shelter in their Soyuz and Dragon vehicles docked at the space station, as the orbital lab continued to pass through a debris field every 90 minutes. The US identified more than 1,500 trackable pieces of debris from the event, and many thousands of smaller ones couldn't be traced. According to Piyush Mehta, Assistant Professor of mechanical and aerospace engineering at West Virginia University, the US, in low-Earth orbit, our ability to safeguard these space assets depends on modelling of the aerodynamic forces acting on the satellites, specifically satellite drag.
The astronauts and cosmonauts had to take shelter in their Soyuz and Dragon vehicles. |Unsplash
"The drag force acting on a satellite is affected by various physical parameters, however, the most crucial and uncertain are the drag coefficient and mass density," said Mehta, who leads a collaborative effort on satellite drag coefficient modelling under the International Space Weather Action Teams (ISWAT) initiative. Mehta explained that because of the interconnectedness of the two parameters, one of them is held constant, typically the drag coefficient, while the other is investigated.
However, he added that this causes inconsistencies or inaccuracies in our understanding of the mass density variability in the upper atmosphere or thermosphere. Jason Gross, Interim Chair of mechanical and aerospace engineering at the Statler College, West Virginia University, said: "With the continued rapid increase of manmade satellites in low-Earth orbit, his (Mehta's) work towards improved orbital decay prediction becomes more important for the future of space environment sustainability with each passing day. His lab is at the forefront of this important field." (IANS/SP)
(Keywords : dollar, space, economy, debris, satellite, navigation, weather, orbit, astronaut, cosmonaut, inconsistency, aerospace, collaborative.)
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