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Today is the birth anniversary of the man who ushered in the ‘white revolution’ in India and lifted millions out of poverty.Google has a doodle celebrating Verghese Kurien’s birthday on India home page. Kurien went on to lead the Gujarat Cooperative Milk Marketing Federation Ltd whose Amul is one of India’s iconic brands.
Amul moppet takes a witty take on current events on hoardings and newspaper ads across the country. There have been over 4000 Amul Butter hoardings till date and a lot of amazing facts associated with them.Here are 15 extremely interesting facts about the moppets.
1. Amul butter had been selling in the market for 10 years before the Amul moppet was conceived.
2. The ‘Utterly-Butterly’ tagline was suggested by author Nisha daCunha, who is also the wife of Sylvester daCunha, the man behind the Amul butter advertising and chairman of daCunha Communications that has been handling the Amul Butter for 49 years.
4. The moppet was created by Eustace Fernandes, who was then the art director at daCunha Communications. Fernandes passed away in March 2010.
5. The first of the ads featuring the girl in the polka-dotted frock and a matching ribbon were put up on a few lamposts in Mumbai.
6. The first ever hoarding featuring the Amul girl had her saying a bedtime prayer (see the ad below). Interestingly, in her first major appearance, the Amul girl wasn’t in her trademark polka-dotted frock.
7. The Amul Management (including Dr Verghese Kurien) did not interfere in the making of the ads and daCunha Communications did not even need to get their approval before putting up the ads.
8. While Amul ads are not known to trigger a controversy, but there have been a few ads that created quite a furor. The most controversial Amul butter ad of all time was perhaps the one after incidents of UK authorities conducting virginity tests on Indian women arriving at London airport. The text said, “Indian virgin needs no urgin’!” Following protests, Amul came up with another billboard apologizing for the ad.
9. Indian TV’s funny man Cyrus Broacha worked as a trainee copywriter with daCunha and of the many Amul hoardings that he helped conceive was the famous “Lara, kya mara!” following Brian Lara smashing Garry Sobers’ record for the highest score in Test cricket.
11. The Ramalinga Raju (Satyam, Sharam, Scandalam) ad following the Satyam scam drew the ire of the Satyam board and they sent a letter demanding an apology else Satyam employees would quit consuming Amul products in protest.
12. In April 1995, the Election Commission got an Amul Butter hoarding painted black. The ad showed Congressman in a tug-of-war with the hand symbol and the Commission interpreted it as a political advertisement.
13. Pia Benegal, director Shyam Benegal’s daughter had as a kindergarten student lent her voice for the ‘Utterly Butterly Delicious’ ad jingle.
14. The present Amul Butter cartoons are drawn by Jayant Rane.
Bonus: A mosaic of the Amul moppet made up of 1,432 individual Amul ads
(With inputs from various sources)
Well, if you'll notice then the moon takes twenty-nine days to complete its lunar cycle, whereas women's menstrual cycle is generally 28 days! Coincidence? I think, not.
It is believed that when a woman goes through her menstrual cycle, she goes through the different lunar energies. In fact, in ancient times it was said that the natural rhythm of women was to menstruate under a new moon and ovulate under a full moon.
At the same time, it is also believed that the cycle and its stages are connected to different seasons, namely, spring, summer, autumn, and winter.
Let us see how the lunar cycle is related to a woman's menstrual cycle!
It must be noted that the menstruation period is during the new moon period and also during the winter season. It is said that this is a reflective phase; a phase of silence, introspection, and solitude. During this phase, a woman's body is more sensitive, and so they're able to connect with it and hear the messages it gives. Interestingly, this is also the time when a woman naturally recycles energy as she menstruates, and hence, it's also the for their rest and recovery.
The Crescent moon represents the pre-ovulation period. This is also the season of spring, and so the time corresponds to an increase in physical energy. During this period, a woman's mental strength is at its peak and their thoughts are much clearer. At the same time, emotions are more stable during this period, and because of which women tend to be more social and outgoing.
This phase of the moon represents ovulation, and the season associated with this phase is summer. It must be noted that this period is full of energy and vitality. At the same time, this period plays a significant role in the lives of women because it's actually a fertile phase in all aspects of their life, be it personal or professional. During this period, the self-confidence and self-esteem in women tend to rise, and along with this, an increase in their sex drive can be seen very well.
This phase of the moon represents pre-menstruation, which is also associated with the autumn season. During this period, a woman's physical energy starts to decline. Metaphorically, just like a tree sheds its leaves, a woman, too, feels the need to let go of anything that is not benefiting her. At the same time, memory and the ability to concentrate decrease in this period.
I hope, now you will not think of the moon just as a celestial body, but as a companion in the lives of women!
Keywords: Women pre-Menstruation, Feminine, women Health Fitness, the moon represents the pre-ovulation period, period and moon cycle.
The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.
A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".
"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.
"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.
The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".
Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)
Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.
Dozens of female high school and university students in Afghanistan have joined vocational centers to learn tailoring and cosmetology as the women and girls have been banned from school and university since the Taliban took over the country, Tolo News reported.
According to these girls, sitting at home is very difficult for them, therefore they are willing to learn a profession.
"It has been a couple of months that we are at home since schools and universities were closed. We have to learn a profession or a job because we can't sit like this at home," said Samira Sharifi, a student.
"I want to learn a profession for my future to help my family, we want our schools to be opened so that we can carry on with our education," said Mahnaz Ghulami, a student.
Most of the trainees in the vocational centres are students of high schools and universities.
After the closure of high schools and universities across Afghanistan, Herat female students have started gaining vocational training in the province.
"We have decided to learn tailoring along with our education," said Shaqaiq Ganji, a student.
"It's necessary for every woman to learn tailoring to help her family and her husband, especially in this bad economic situation," said Laili Sofizada, a teacher.
Due to the closure of schools and universities, the number of students in vocational centers doubled compared to recent years, the report added.
"Our classes had the capacity of 20 to 25 students but we increased it to 45 students, because most of the students have lost their spirit, and their schools and universities have closed," said Fatima Tokhi, director of technical and professional affairs at the Herat department of labour and social affairs.
The Labour and Social Affairs department of Herat said the department is working to provide more opportunities for Herat girls and women to learn vocational training.
"The art and professional sector and the kindergarten departments have started their activities, we support them and supervise their activities," said Mulla Mohammad Sabit, head of the labour and social affairs of Herat.
During the past two months, most of the women and girls who worked in state and private institutions lost their jobs and are trying to learn handicrafts and vocational training. (IANS/JB)
Keywords: Afghanistan- Taliban Women, Vocational Arts, Handicrafts, Herat female students