Sunday December 15, 2019
Home Business 5 Aspects of ...

5 Aspects of Digital Marketing to Learn in 2019

And as each year passes by, the attention span of customers scrolling online gets shorter

0
//
Digital, Marketing, E-Learning
From small to big, every organisation is hassling to rank on the first page of web search results. Pixabay

Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. From small to big, every organisation is hassling to rank on the first page of web search results and is seeking talented professionals who could make it happen.

As per a report by KPMG, the average attention period of digital consumers dropped down from 12 seconds in 2007, to 8 seconds in 2016! And as each year passes by, the attention span of customers scrolling online gets shorter; the requirement of professional digital marketing experts goes wider. To take advantage of the same, more students are enrolling in a digital marketing training. Apart from including the ABCs of the subject, such trainings also come up with a project that adds value to your resume. The highly engaging concepts, accessibility, and affordability are few of the attractions of e-learning. 

With the advancement of technology, digital marketing has become one of the highest job-generating industries to work in. Doing a training in the same, increases your knowledge and develops your skills that are essential today to land top-notch jobs in the digital marketing industry. 

Here are the top 5 trending aspects of digital marketing that you can learn in 2019.

Digital, Marketing, E-Learning
Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. LifetimeStock
  • Search Engine Optimisation (SEO) – Search engine optimisation or SEO, is a process of optimising  content on your website or blog, based on keywords so that your platform appears on top of search engine rankings. As per Marketo, around 67% of the total clicks go to the first 5 listings on search results. Thus, it is exceptionally important for the organisations to rank on top and seek clicks which will lead to higher conversions of customers. Learning SEO tactics can help you fetch great opportunities with recognized organisations. 
  • Email Marketing – As one of the most personalised, interactive, and informative medium of communication, e-mail always gathers instant attention of the customers. Email marketing has experienced exceptional growth in the past few years and thus, employers are looking for smart marketers who can hit the bulls-eye with their prominent communication strategies. 
  • Content Marketing – There is a thin line between promoting and informing, and content marketing is the art of building the latter. As per a recent article by Forbes, 82% of the customers made an online purchase on the basis of the content marketing done by that company. Without content, no digital marketing goal can be achieved, thus, producing informative, educative, and relevant content is what businesses aim for. As it is a pillar of all the other online marketing concepts, content marketing is a major skill that millennials are inclined towards. 
  • Mobile Marketing – Mobile is the only channel of communication that sleeps and wakes up with the user. From being in our pockets to sitting with us on the work desk, mobile phones are everywhere. To ensure that a fine streak of marketing campaign always keep the audience in touch, companies are working on everything from SMS and online ads to app marketing. A mobile marketing training can assist you in deploying your skills of convincing the mobile phone based audience through well optimised websites, email, SMS and MMS, social media platforms, and apps. 

Also Read- Taking Hot Yoga Classes Lowers Blood Pressure of Adults with Elevated or Stage 1 Hypertension

  • Social Media Marketing – Apart from posting selfies, liking memes, and making new friends, people are doing a lot more on social media platforms. Showing ads between Facebook videos is not just a new trend, but is a phenomenon that can change customers’ purchase cycle. Businesses are constantly in search of such smart brains who can creatively produce engaging content for social media platforms. So, if scrolling through Instagram and Facebook feed in your leisure time is one of your habits, you can simply develop this habit into a skill by learning social media marketing and creating engaging content for the audience. 

In the past few years, digital marketing has churned out countless employment opportunities for people who are passionate and well informed about what’s happening in the digital world. And, with the growth of technological convergence, the availability of job prospects will certainly go higher in this specific field. For people who love experimenting and following the fast paced technological waves, digital marketing is the perfect sector to dive in! 

Courtesy: Sarvesh Agrawal is the founder and CEO of Internshala, an internships and trainings platform (internshala.com)

 

Next Story

Oracle Dials SaaS 2.0 to Help Indian Businesses go Digital

Oracle, which is set to organise 'Modern Business Forum' in Mumbai on December 17 to tell a story about how it is accelerating customers' digital transformation in India, embeds AI and ML into SaaS applications

0
Oracle
Oracle office. Wikimedia Commons

BY NISHANT ARORA 

Before the noise of Hybrid Cloud, multi-Cloud and various ‘As-a-Service’ offerings took over our minds, it was Software-as-a-Service (SaaS) Cloud model that ruled the industry as an ‘on-demand software’, which is only gaining momentum with the Industry 4.0 era.

California-based Oracle, which has been a pioneer in helping enterprises run their daily affairs across sales, marketing, HR and finance verticals with its Cloud applications, is now set to empower both large enterprises and small and medium businesses (SMBs) in India with the next-gen SaaS solutions.

According to Prasad Rai, Vice President, Applications, Oracle India, in India and globally, the number of companies choosing Oracle SaaS solutions over the competition is increasing.

“These customers are a mix of large firms, mid-size SMBs and Cloud natives. We have helped large and older firms like Indian Oil, Hindalco, Indian Hotels, SBI Card, Genpact and Sandhar Automotive in their digital transformation.

“At the same time, we have Cloud-native disruptors like Oyo Rooms, Rivigo Systems and KLAY Prep Schools in our customers’ list,” Rai told IANS.

The requirements for both the set of organisations is very unique.

“Oracle has understanding and dexterity to support customers of any size, with every thinkable requirement from any sector. We have customers from sectors like manufacturing, retail, hospitality, social welfare, engineering and construction, logistics, oil and gas, among others,” Rai elaborated.

According to Gartner, the SaaS market will grow up to $110.5 billion by 2020, from the current $94.8 billion.

Oracle Launches Intelligence Map for Close Look at Internet.
Witnessing double-digit growth in India for past 3 years: Oracle. IANS

SaaS has become a common delivery model for many business applications, including customer relationship management (CRM), management information systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), office software, payroll processing software, management software and so on.

According to Rai, Oracle Cloud applications, built on Machine Learning, offer the most complete application suite with the best technology, enabling fast innovation with a modern user experience and customer-first approach.

“In 2020, emerging technologies like artificial intelligence (AI), automation and Blockchain will cease to be emerging and will become the mainstay of Cloud computing in general and of the SaaS, in particular,” said Rai.

Businesses will invest in SaaS applications for churning out business intelligence.

“The organisations will incorporate analytics-based AI and ML to monitor and improve their core as well as secondary functions. In 2020, marketing and automation are likely to become more synonymous as marketers will use automation across their tech stacks, from their email marketing tool to their accounting system and CRM,” he explained.

Till now, businesses are using SaaS on providing core functions like HR, finance, operations, etc.

In the coming times, according to the Oracle executive, businesses will seek vertical-specific SaaS solutions.

“Though Blockchain has not gained much steam in SaaS, in the coming year, however, it could pick up a significant amount of speed,” he added.

The SaaS market has been growing over the past few years and with the advent of the industry 4.0 era, the scope of the growth of the SaaS market is not going to diminish soon.

Also Read: Study Says, Flavours Attract Youth and Adults to Use E-Cigarettes

According to Rai, the real opportunity for technologies like AI and ML, IoT, Blockchain, containers and serverless and human interfaces is to enable companies to embrace innovation on a scale as we’ve never seen before.

“Enterprises have gone from experimenting with these technologies in a sandbox to implementing them for mission-critical applications, to building new business models and creating business value,” he said.

Oracle, which is set to organise ‘Modern Business Forum’ in Mumbai on December 17 to tell a story about how it is accelerating customers’ digital transformation in India, embeds AI and ML into SaaS applications.

“For example, built-in AI tools are integrated into Oracle CX applications that better predict account health, deliver next-best-service actions, automate answers, and provide a more personalised service,” Rai informed. (IANS)