Home Business 5 Aspects of ...

5 Aspects of Digital Marketing to Learn in 2019

And as each year passes by, the attention span of customers scrolling online gets shorter

0
Digital, Marketing, E-Learning
From small to big, every organisation is hassling to rank on the first page of web search results. Pixabay

Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. From small to big, every organisation is hassling to rank on the first page of web search results and is seeking talented professionals who could make it happen.

As per a report by KPMG, the average attention period of digital consumers dropped down from 12 seconds in 2007, to 8 seconds in 2016! And as each year passes by, the attention span of customers scrolling online gets shorter; the requirement of professional digital marketing experts goes wider. To take advantage of the same, more students are enrolling in a digital marketing training. Apart from including the ABCs of the subject, such trainings also come up with a project that adds value to your resume. The highly engaging concepts, accessibility, and affordability are few of the attractions of e-learning. 

With the advancement of technology, digital marketing has become one of the highest job-generating industries to work in. Doing a training in the same, increases your knowledge and develops your skills that are essential today to land top-notch jobs in the digital marketing industry. 

Here are the top 5 trending aspects of digital marketing that you can learn in 2019.

Digital, Marketing, E-Learning
Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. LifetimeStock
  • Search Engine Optimisation (SEO) – Search engine optimisation or SEO, is a process of optimising  content on your website or blog, based on keywords so that your platform appears on top of search engine rankings. As per Marketo, around 67% of the total clicks go to the first 5 listings on search results. Thus, it is exceptionally important for the organisations to rank on top and seek clicks which will lead to higher conversions of customers. Learning SEO tactics can help you fetch great opportunities with recognized organisations. 
  • Email Marketing – As one of the most personalised, interactive, and informative medium of communication, e-mail always gathers instant attention of the customers. Email marketing has experienced exceptional growth in the past few years and thus, employers are looking for smart marketers who can hit the bulls-eye with their prominent communication strategies. 
  • Content Marketing – There is a thin line between promoting and informing, and content marketing is the art of building the latter. As per a recent article by Forbes, 82% of the customers made an online purchase on the basis of the content marketing done by that company. Without content, no digital marketing goal can be achieved, thus, producing informative, educative, and relevant content is what businesses aim for. As it is a pillar of all the other online marketing concepts, content marketing is a major skill that millennials are inclined towards. 
  • Mobile Marketing – Mobile is the only channel of communication that sleeps and wakes up with the user. From being in our pockets to sitting with us on the work desk, mobile phones are everywhere. To ensure that a fine streak of marketing campaign always keep the audience in touch, companies are working on everything from SMS and online ads to app marketing. A mobile marketing training can assist you in deploying your skills of convincing the mobile phone based audience through well optimised websites, email, SMS and MMS, social media platforms, and apps. 

Also Read- Taking Hot Yoga Classes Lowers Blood Pressure of Adults with Elevated or Stage 1 Hypertension

  • Social Media Marketing – Apart from posting selfies, liking memes, and making new friends, people are doing a lot more on social media platforms. Showing ads between Facebook videos is not just a new trend, but is a phenomenon that can change customers’ purchase cycle. Businesses are constantly in search of such smart brains who can creatively produce engaging content for social media platforms. So, if scrolling through Instagram and Facebook feed in your leisure time is one of your habits, you can simply develop this habit into a skill by learning social media marketing and creating engaging content for the audience. 

In the past few years, digital marketing has churned out countless employment opportunities for people who are passionate and well informed about what’s happening in the digital world. And, with the growth of technological convergence, the availability of job prospects will certainly go higher in this specific field. For people who love experimenting and following the fast paced technological waves, digital marketing is the perfect sector to dive in! 

Courtesy: Sarvesh Agrawal is the founder and CEO of Internshala, an internships and trainings platform (internshala.com)

 

Next Story

FDCI to go Live for Hosting ‘Phygital’ Fashion Week

Phygital happens to be a combination of a physical and digital event

0
Fashion
FDCI presents ELLE FIRST CUT in 2018. Wikimedia Commons

The Fashion Design Council of India (FDCI) took to Instagram to post a teaser that says “FDCI goes digital Indias First Ever Digital Fashion Week”. The event is set to be a ‘phygital one, which is a combination of a physical and digital event according to Lifestyle news.

Confirming the announcement, Sunil Sethi, Chairman, FDCI told IANSlife: “Right now, we have no choice but to invent the wheel and press the restart button. In the lockdown, we are left with doing nothing. Work from home does not apply to us. We had put this on trial and realised we can do it. We have got nods from the designers, the board and the buyers. At the moment, this is what will bring back the excitement and business. We have announced this seeing the mood of the public.”

He added: “We are working for the fashion designers, buyers and the infrastructure that has supported us like the models, makeup artistes. Instead of an on-ground fashion week, we will do it within our office, at Taj Palace or hire a place. We can digitally create a set and we can ask live models to come in. We can then record it and show it the next day or after all five days are done. It will be ‘phygitical’ — on ground (physical) and digital.”

FAshion
The dates of the digital fashion week have yet to be finalized. (Representational Image). Pixabay

Also Read: 39.9 % British Adults Indulged into Sexual Activity During Lockdown

However, the dates of the digital fashion week have yet to be finalized; most of the designers would like this to happen in August, informs the Council’s chairman. End July-August is usually when the FDCI hosts its Annual Couture Week.

Earlier this month, Milan and Paris Fashion Weeks also announced that they will be held in a digital format. The Indian Federation for Fashion Development’s (IFFD) India Runway Week last year was held on Instagram, which saw 35 designers showcase their collections digitally. (IANS)

Next Story

Indians Are Spending A Lot More Time on E-learning: Survey

e-learning is taking over as more and more Indian professionals are spending time online, says survey

0
e-learning
Survey reveals that India has a strong appetite for online learning. Pixabay

BY ADITI ROY

A fortnightly survey reveals that India has a strong appetite for online learning and says that more than 3 in 5 Indian professionals (63 per cent ) will increase their time spent on e-learning programs.

Based on the survey findings of 2,323 respondents, LinkedIn’s third Workforce Confidence Index shows Indian workforces’ cautious optimism towards future opportunities with a composite score of +50 (a rolling average of weeks April 13-19 and April 27-May 3).

This findings say that Indian professionals are increasing their time spent on e-learning as a response to remote working, a shrinking job market, the need for upskilling, and the need to stay mindful through these challenging times. Survey results show that 60 per cent of Indian professionals want to gain more industry knowledge, 57 per cent want to learn how they can advance in their careers, and 45 per cent want to better their communication capabilities through online learning.

The need to balance job responsibilities with household chores has left the Indian workforce yearning for efficient planning as findings show that 43 percent of Indian professionals want to learn better time management, stay organised, and prioritise better. Findings further state that it is not always about professional learning as 40 percent of Indians say they want to learn something interesting and unrelated to their line of work, while 30 percent wish to improve their emotional well-being.

“A diverse set of skills can take you a long way in this uncertain climate, therefore upskilling has emerged as the need of the hour and it is encouraging to see Indian professionals leverage e-learning to navigate the challenges. Our data also shows that time spent in viewing LinkedIn Learning content by Indian professionals have jumped up by 176 percent in the past two months, and ‘remote work foundations’ and �strategic thinking’ are some of the top courses they are looking at,” said Ruchee Anand, Director, LinkedIn Talent and Learning Solutions, India.

e-learning
Know what Indians are learning online. Pixabay

Here’s what India is learning based on the e-learning platform data:

Remote working and productivity courses are top picks for Indians

The top 5 courses viewed in April were

Time Management: ‘Working From Home’,

‘The Six Morning Habits of High Performers’,

‘Remote Work Foundations’,

‘Tips for Working Remotely’ and

‘Strategic Thinking’

LinkedIn Learning data also compares the consumption rates of courses between March and April, and findings show that: ‘Writing a Resume’, ‘Managing Stress for Positive Change’, and ‘Interpersonal communication’ were among courses that saw the sharpest increase in views in April, when compared to March.

e-learning
India is learning based on the learning platform data. Pixabay

This suggests that Indians want to learn how they can present their achievements, evolve as professionals, and manage stress efficiently in these uncertain times. Findings further suggest that Indians are fortifying their technical skills as data also features ‘Learning Python’ and ‘Excel Essential Training (Office 365)’ in the top 10 list of most viewed courses. ‘Writing a Resume’ ranks at #11, and suggests the growing importance of a strong resume to help you stand out among other job-seekers in the coming months.

Since the rise of remote working in March, data suggest the biggest content-wise surge from managers, students and senior professionals. In India, it shows that viewing content on LinkedIn Learning grew by 252 percent for all managers, 242 percent for first-time managers, 226 percent by students, 211 percent by senior leaders, and 194 percent by Baby Boomers.

Also Read: Indian Workers Miss Office as Work From Home Becomes the New normal

Leaders around the world are turning to online learning to cultivate the communication, leadership, and management skills they need to lead teams through this uncertain time. Managing through change, learning news ways to pivot, building resilience, and developing strong communication and other transferable skills is key to learners today. (IANS)

Next Story

Build an App, Create a Website – Before you Start Your 1st Year of Engineering

Online learning can be very helpful for students while pursuing their careers

0
Engineering
One can opt for online learning to ensure that their career stays on the right track. (Representational Image). Pixabay

You have taken the first step towards building your career and choosing your profession but how to ensure that it yields the best result. What can assure you that Engineering was the right career option for you? What if we tell you that there is a way to ensure that your career stays on the right track and you are sure about what you would like to pursue. You could do so by opting for an online learning.

To begin with, what is online learning?

Unlike the conventional learning in a classroom, online learning makes the content available for students digitally. Students can learn online, anywhere and anytime. Instead of physical copies of books, e-learning uses visual content and gamification.

It is flexible and offers you the opportunity to create your own schedule and complete as per convenience even while pursuing other things. It is also affordable, and you could make the best use of your savings so far.

To help you understand better, we have listed a few projects you could work on along with the skills that you could attain through online learning.

  1. Build an Android app

With 2Bn+ users, Android is the most commonly used mobile OS. Apps are designed to let you access different information through it and the simplicity of it makes it unique and with wide-ranging functionalities.

You could opt for an Android App Development training. It would help you understand the various features of App Development and how it can be put to use.

mobile-phone-engineering
One could opt for an Android App Development training and build an app. Pixabay
  1. Create a website

Web development is the work involved in developing a website. It can range from developing a single page to the most complex websites. There are two kinds of web developer specialization: front-end developer and back-end developer. Front-end developers deal with the layout and visuals of a website, while back-end developers deal with the functionality of a website.

You could opt for a Web Development training. It would help you understand the intricacies and provide an in-depth knowledge of the subject.

  1. Build a game

Python has emerged as a shining star of the coding world while providing you with an opportunity to transform your imagination of creating cool characters in games into reality. It is an open source language and can easily be used by every programmer without any qualms. Being an Interpretive and Object-oriented Programming (OOP) language it adapts itself to the real world and works on debugging the codes without the hassle of a compiler thus saving time on refining the code lines.

You could opt for a Programming with Python Training. It would help you in understanding the building blocks of Python.

candy-crush-engineering
One could opt for a Programming with Python Training and create a game of their own. Pixabay
  1. Develop system applications

It is derived from the C-language and since its inception, has been a top-performing language. Java is fast and efficient and because of which it is frequently used as an enterprise-level software or in complex business problems. It consists of Java Virtual Machine (JVM), which is responsible for converting the code and Java Runtime Environment (JRE), which is used for execution.

You could opt for a Core Java Training. It would help you understand the basic concepts of Java and Object-Oriented Programming such as arrays, methods, and

inheritance, polymorphism, classes etc.

Read More: My Journey With Internshala – From Finding Internships to Hiring Interns

  1. Create an IOT project

Internet of Things (IoT) is a network of physical objects that are accessible through the internet. The objects are assigned an IP address and have the ability to collect and transfer data over a network without manual assistance or intervention. The connection thus formed helps in providing a flawless medium with each other to interact and yield the desired outcome.

You could opt for an Internet Of Things training. It would help you in building intelligent internet-connected devices and the intricacies of it.

With 60 Lac students graduating every year and only 8-10% getting employed, it is essential to start early towards gaining an in-depth knowledge and building your resume. So, what you be learning before you begin your engineering?

Courtesy: Internshala Trainings (trainings.internshala.com) an online training platform