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5 Aspects of Digital Marketing to Learn in 2019

And as each year passes by, the attention span of customers scrolling online gets shorter

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Digital, Marketing, E-Learning
From small to big, every organisation is hassling to rank on the first page of web search results. Pixabay

Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. From small to big, every organisation is hassling to rank on the first page of web search results and is seeking talented professionals who could make it happen.

As per a report by KPMG, the average attention period of digital consumers dropped down from 12 seconds in 2007, to 8 seconds in 2016! And as each year passes by, the attention span of customers scrolling online gets shorter; the requirement of professional digital marketing experts goes wider. To take advantage of the same, more students are enrolling in a digital marketing training. Apart from including the ABCs of the subject, such trainings also come up with a project that adds value to your resume. The highly engaging concepts, accessibility, and affordability are few of the attractions of e-learning. 

With the advancement of technology, digital marketing has become one of the highest job-generating industries to work in. Doing a training in the same, increases your knowledge and develops your skills that are essential today to land top-notch jobs in the digital marketing industry. 

Here are the top 5 trending aspects of digital marketing that you can learn in 2019.

Digital, Marketing, E-Learning
Digital marketing and e-learning are two of the most fascinating concepts that go hand-in-hand. LifetimeStock
  • Search Engine Optimisation (SEO) – Search engine optimisation or SEO, is a process of optimising  content on your website or blog, based on keywords so that your platform appears on top of search engine rankings. As per Marketo, around 67% of the total clicks go to the first 5 listings on search results. Thus, it is exceptionally important for the organisations to rank on top and seek clicks which will lead to higher conversions of customers. Learning SEO tactics can help you fetch great opportunities with recognized organisations. 
  • Email Marketing – As one of the most personalised, interactive, and informative medium of communication, e-mail always gathers instant attention of the customers. Email marketing has experienced exceptional growth in the past few years and thus, employers are looking for smart marketers who can hit the bulls-eye with their prominent communication strategies. 
  • Content Marketing – There is a thin line between promoting and informing, and content marketing is the art of building the latter. As per a recent article by Forbes, 82% of the customers made an online purchase on the basis of the content marketing done by that company. Without content, no digital marketing goal can be achieved, thus, producing informative, educative, and relevant content is what businesses aim for. As it is a pillar of all the other online marketing concepts, content marketing is a major skill that millennials are inclined towards. 
  • Mobile Marketing – Mobile is the only channel of communication that sleeps and wakes up with the user. From being in our pockets to sitting with us on the work desk, mobile phones are everywhere. To ensure that a fine streak of marketing campaign always keep the audience in touch, companies are working on everything from SMS and online ads to app marketing. A mobile marketing training can assist you in deploying your skills of convincing the mobile phone based audience through well optimised websites, email, SMS and MMS, social media platforms, and apps. 

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  • Social Media Marketing – Apart from posting selfies, liking memes, and making new friends, people are doing a lot more on social media platforms. Showing ads between Facebook videos is not just a new trend, but is a phenomenon that can change customers’ purchase cycle. Businesses are constantly in search of such smart brains who can creatively produce engaging content for social media platforms. So, if scrolling through Instagram and Facebook feed in your leisure time is one of your habits, you can simply develop this habit into a skill by learning social media marketing and creating engaging content for the audience. 

In the past few years, digital marketing has churned out countless employment opportunities for people who are passionate and well informed about what’s happening in the digital world. And, with the growth of technological convergence, the availability of job prospects will certainly go higher in this specific field. For people who love experimenting and following the fast paced technological waves, digital marketing is the perfect sector to dive in! 

Courtesy: Sarvesh Agrawal is the founder and CEO of Internshala, an internships and trainings platform (internshala.com)

 

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Tips to Take Better Care of Your Eyes if You Look at Screen All Day

Eye care tips if you look at screens all day

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Eyes screen
If you spend a lot of time looking at a screen then follow these tips to take better care of your eyes. Pixabay

BY SIDDHI JAIN

Digital rules, and most people these days are glued to a screen for several hours a day, slowly eroding away their precious eyesight.

Whether at home, at the office, or even while travelling, it is almost hard to imagine life without mobile screens, computer screens and the television! For corporate professionals, both their professional and social life often involves staring intently at a screen.

For these reasons, a lot of computer users today are developing edigital eye strain’ or ecomputer vision syndrome’ and experience symptoms such as eye strain, headaches, dry eyes and blurred vision, says Dr. Mahmood Husein, MBBS; DOMS; FCPS; MS. HOD Ophthalmic Department, Saifee Hospital.

If you spend a lot of time looking at a screen and have started to experience any of these symptoms, the first thing to do is to reduce your screen time. The doctor, who is also associated with mfine, a virtual hospital on the cloud, shares useful tips to take better care of your eyes:

Eyes screen
Ideally, the computer screen should be between 20-40 inches away from your eyes. Pixabay

1. Place the computer screen at least 20 inches away from you

Ideally, the computer screen should be between 20-40 inches away from you. If it is too close or too distant, it may cause you to sit in an awkward position. Also, the top of your computer screen should be at or a little below eye level, to minimise any strain on the eyes.

2. Ensure that the screen is not too bright

When your screen is very bright, you are exposed to more eblue light’. This type of light can harm the eyes and affect your vision. Moreover, if you are sitting too close to a window or you can see reflected light in your computer screen, it can lead to eye strain and fatigue. Instead, ensure that the room is well lit. Reduce the brightness of your screen and add a glare filter if possible. Also, reduce the colour temperature of your display in order to reduce the amount of blue light emitted by the monitor.

3. Use a separate pair of computer glasses if necessary

Some people who do not need glasses for everyday use may benefit from using glasses specifically prescribed for computer use. Others who are nearsighted may find that their current prescription is not ideal for the computer; they could also benefit from special glasses meant for intermediate distances, rather than progressive or bifocal lenses.

Eyes screen
When you stare at a screen, you tend to blink less, which tires and dries the eyes. Pixabay

4. Take a break and look away from your screen

If your work requires you to look at a computer screen for a long time, make sure you take regular breaks. Follow the 20:20:20 rule to reduce eye strain: every 20 minutes, look at an object about 20 feet away for 20 seconds. If possible, walk away from your desk every hour or two, and look at a distant object through a window. This change in focus helps to exercise and thus relax the muscles of the eye.

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5. Keep your eyes refreshed

When you stare at a screen, you tend to blink less, which tires and dries the eyes. This, coupled with the air-conditioning of most corporate offices, may result in the eyes becoming very dry. To avoid this, take a break every couple of hours to splash some cold water on the eyes. Remember to blink more often to keep the eyes lubricated. Cooling drops can also help to refresh the eyes.

If you still experience trouble with your vision despite taking all these precautions, you are encouraged to visit an ophthalmologist at the earliest and get your eyesight checked. (IANS)