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Lord Krishna is the supreme deity in Hinduism. There is not just one, but many facets of Krishna that distinguishes his persona! During his incarnation, he gave many life lessons for the benefit of Humankind.
This is the famous verse from Srimad Bhagavad Gita, Chapter 4, (Verse 7-8),
यदा यदा हि धर्मस्य ग्लानिर्भव- ति भारत ।
अभ्युत्थान- मधर्मस्य तदात्मानं सृजाम्यहम्- ॥४-७॥
परित्राणाय- साधूनां विनाशाय च दुष्कृताम्- ।
धर्मसंस्था- पनार्थाय सम्भवामि युगे युगे ॥४-८॥
“Yada yada hi dharmasya glanirbhavati bharata
Abhyuthanam-adharmasya tadatmanam srijamyaham”
Paritranaya sadhunam vinashay cha dushkritam
Dharmasansthapanart-haya sambhavami yuge yuge”
Meaning: In this verse, Krishna says that whenever Adharma (Evil) overpowers Dharma (Good), then he body himself at the forefront. For the utmost protection of the good, for the absolute destruction of the evil and wicked, and for the re-establishment of the Dharma, he will come into being age after age…
Krishna is the supreme godhead who guides individuals struggling with their lives and seeking goodness! so now, let us reflect on his embodiment to learn some amazing lessons he urges us to follow to unleash the best out of ourselves!
Following are the Top 5 Lessons Lord Krishna gave through his incarnation:
1. Always Value The Love of Your Parents
Krishna was originally born to Maa Devaki and Vasudev, but then during his infancy, he was immediately carted off to Gokul to be saved from his evil-minded maternal uncle Kansa. There, Maa Yashoda and Nand Baba raised him! Krishna has always shown love towards both, his birth parents and those who raised him. There are numerous tales of love, fun, and laughter of Krishna with Maa Yashoda where Krishna teases her with love and in-return received her love in abundance. Later, when he reached adulthood and came across the truth about his birth parents, he liberated them from the clutches of evil Kansa by defeating him and relieved both of them of their misery.
Krishna is known by the names like “Nand Laal” (Son of Baba Nand), “Yashoda Nandan” (Son of Maa Yashoda), “Devaki Nandan” (Son of Maa Devaki).
He teaches that the love of the parents must always be cherished and respected.
2. Always Be a True and Generous Friend
Tales of the friendship of Krishna and Sudama are in a literal sense what we call “Friendship-Goals”. in a world where everyone tries to downcast each other by devaluing friendships and relationships, none other than Krishna can better teach that how the friendships are valued!
Krishna’s best friend Sudama was poor and had no money, but when he visited him at his Kingdom for demanding help, Krishna welcomed him with heartfelt generosity, and his eyes got filled with tears of joy! He himself cleaned Sudama’s feet and joyfully accepted rice as the gift Sudama bought for him because the poor man had nothing to offer to his best friend, Krishna!
Lord Krishna understood Sudama’s extremities without even Sudama uttering a single word, and to a surprise when Sudama reached back home, he got astonished to see his home transformed into gold with all precious wealth!
Of course, yes, Krishna doesn’t say to gift your friends materialistic wealth as he did, rather he teaches that never downcast/betray them whenever they need you!
3. Always Render Pure Love and Start Loving
The stories of the immortal love of Radharani and Krishna are ever-known! Though they were always in their sterling love, they still were never destined to meet. But today, Krishna is never worshipped without Radharani!
Krishna always showed that one must love purely, giving all to the person you love with an open heart. He has always been loving Radharani eternally and so, he refused to get anyone in place of her in his life! For him, Radharani has always been irreplaceable and will be. Krishna will forever be incomplete without Radharani.
4. Always Follow Your Passion and Never Give Up on it
Lord Krishna has always been fond of music and even in most of his images and idols, you’ll see a flute in his hand, it is because he loved to play his flute because of which everyone around him got mesmerized!
Krishna always had many roles to play, but he never left his passion to play his flute! He never let his other commitments come in the pursuit of his love of music.
This teaches that no matter what comes in our way or what our commitments are, we must never leave our passion behind or give-up on it!
5. Always Keep Smiling and Never Forget To Be Humble With Those Around You
Krishna is always jolly and cheerful, and always has a sweet smile on his face! He always remained happy and made others happy with his witty and contented nature! Making others happy is the means of attaining supreme happiness ourselves, so it should never be forgotten.
One must strive to follow this trait of Lord Krishna to lead a blissful life and attract positivity around.
NOTE: The incarnation of Krishna teaches innumerable lessons that must never get out of sight by us, ordinary human beings. As the supreme-godhead, he has always reminded me that he is omnipresent. Krishna’s embodiment is nothing but the supreme depiction of the ideal behavior and identity one must possess to attain an absolute living!
– Written Content and Graphical Content Prepared By Kashish Rai
Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.
Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?
A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.
ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons
Q: Jewellery is recession-proof do you agree and why?
A: Jewellery buying in India has always been an emotional and occasion-led purchase. It is also considered a great investment. The pandemic has affected all industries and the purchase pattern of consumers has slowed down. We wouldn't call it recession-proof but due to the festive season coming up, we predict a good season for all retailers.
Jewellery buying in India has always been an emotional and occasion led purchase. | Photo by Joeyy Lee on Unsplash
Q: The small Indian wedding doesn't mean that jewellery gets minimal, it just means people are investing more in jewellery. Please elaborate on how the brand's consumer behaviour has shifted in this regard.
A: Weddings in the family has always been a strong motivator for bridal jewellery purchase. It doesn't matter if the wedding is on a large scale or small scale, the kind of jewellery worn has been large. The only difference we see now is due to the pandemic and the limited number of guests at weddings the families are spending more money than before on buying diamond jewellery. We have seen the customers upgrade to higher-value diamond necklaces than ever before.
Weddings in the family has always been a strong motivator for bridal jewellery purchase. | Photo by Aayush(gop) Rawat on Unsplash
Q: The brand is the only one to offer 0 per cent interest EMI on diamond jewellery. Please share the idea behind this and what is the impact it has had on sales?
A: The idea came from the insight that during a wedding in the family, the father of the bride is always the most worried about all the wedding expenses. At ORRA, we understand this and decided to offer 0 per cent interest EMI.
We are the only brand offering 0 per cent interest EMI on diamond jewellery and we have seen a great response from customers. Offering this has led a lot of customers to upgrade the jewellery and purchase larger pieces. We are seeing a growing trend of customers who prefer buying jewellery on EMI and to pay it in equal monthly installments instead of paying the whole amount in one go.
OORA is the only brand offering 0 per cent interest EMI on diamond jewellery and they have seen a great response from customers. | Needpix
Q: The millennial and Gen Z as a segment, how important are they to you and are you doing any digital marketing for this audience?
A: The millennial and Gen z customers are extremely important to us and we launched our 'Desired Collection' specially to target this age group and style. This generation has a distinct style and makes their own decisions, they are tech savvy and are comfortable making jewellery purchases on our e-commerce website. They love a good deal along with great designs and quality products. Our customers are extremely engaged with us on our social media handles and we ensure that we respond to all their product-related queries within a day. We also have live chat and video calling facility which helps them make a decision.
OORA's customers are extremely engaged with them on our social media handles and they ensure that they respond to all their product-related queries within a day. | Photo by Campaign Creators on Unsplash
Q: Lastly what are the trends you predict for 2021 and 2022?
A: We see an upward trend this season and in the coming few months. We see an increase in demand in diamond jewellery purchases and with the help of 0 percent interest EMI we can see more and more customers buying larger pieces of diamond jewellery. (IANS/ MBI)
Keywords: diamond jewellery purchase, Diwali is known for gifting and jewelry, festive and bridal season,
The Centre on Wednesday directed all Union Ministries and Departments to clear Air India's dues immediately. An office memorandum from the Finance Ministry's Department of Expenditure said: "Recently, the Government of India has decided to disinvest Air India, and the process of disinvestment of Air India and Air India Express is ongoing.""Air India has stopped extending credit facilities on account of purchase of air tickets. Therefore, all Ministries or Departments are directed to clear Air India's dues immediately." "Air tickets from Air India may be purchased in cash till further instructions."
In 2009, the Centre had mandated that Central government officers travel via Air India for all official purposes including availing of LTC. On Monday, conglomerate Tata Group entered into a share purchase agreement with the Central government for buying out the latter's stake in national carrier Air India, Air India Express, and AISATS.
Earlier, a Letter of Intent was issued to the Tata Group. After the SPA, Tata Group would need to fulfill the conditions precedent in the agreement before taking over the airline. The rest of the transaction is expected to be completed by December.
Tata Sons' subsidiary Talace emerged as the highest bidder for the national carrier under the divestment process. Talace had quoted an enterprise value of Rs 18,000 crore for 100 per cent equity shareholding of the Centre in Air India along with that of Air India Express and AISATS. (IANS/ MBI)
Keywords: India, air India, ministers, government, purchase, dues, Tata group, centre
Sports betting has been around for centuries for the audience to not only watch the sport but to get more deeply involved in the match. It is a fun and often profitable activity for the viewer to win some extra fortune or simply get some extra sweat while watching the game. At first glance, sports betting may look like it's pure luck, but when you indulge deeper into the activity you realize it is more of a calculative and research activity than just pure luck. We must note that yes, luck does play a certain role to some extend but a win is not completely dependent on luck, if you're putting your bets on a certain team you have to make sure to do some research about the players on the team, history of wins and losses of the team and compare the probability of winning and then place bets.
Even though sports betting has existed since the ancient era, it was not until recently that it became increasingly popular among the youth. This happened due to the legalization of the activity and the rise of online sports betting. The technological revolution has expanded the sports betting industry, offering the bettors new markets and ways to bet. The only major difference between online bookmarkers and traditional brick-and-mortar venues of sports betting is that now you can place bets online from your mobile devices, laptops, computers etc.
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Online sports betting allows the sports enthusiastic bettors to place their sports bet online from wherever they are on real-life happening sports events. For instance, if there is a match between Chelsea F.C. and Machester United in the English Premier League, you can place wagers on either of the team to win from your comfort space, on your device and if you correctly predict the outcome, you'll win money.
How to Bet on Sports?
Sport betting gives more thrill and involvement in the sport to the bettor.Istockphoto
Now that you understand the basic mechanism of sports betting, how and where should you place your bets? For new bettors, sports betting can be a little intimidating because you're putting real money as stakes and no one wants to lose it. Here are the steps to place your sports bets online:
Choose a betting site: The first step to placing your sports bets is to find a reliable sports betting site. BetRivers sportsbook is one of the most popular sports betting sites in the US which also has a mobile app. It has a solid design with intuitive navigation, user friendly and polished layout.
Sign up: After choosing the website, you must sign up and provide simple details like your name, email address, age etc. to verify your proof of identity and if you're legally allowed to start betting in the state or not.
Deposit money in your online sportsbook: Once you've registered an account, you can immediately deposit some money and place your bets on the sport of your choice. Most online sports betting platforms accept numerous deposit methods. BetRivers accepts various methods like online banking, Paypal, Visa, Mastercard, pay+, etc; and withdrawing money is as simple as depositing the amount.
ALSO READ: The Growth of The Sports Betting Market
Locate the market: Before placing your first bet, pinpoint the sports you want to place bets on, then select specific competitions or leagues that interests you the most. Then you need to find a team you want to bet on. Do some research on the odds and market. Once you've made up your mind you can bet your money on your prediction.
Place your first bet: Once you're certain about your bet, you're required to enter the amount you want to bet. Most sites give you a preview of how much a bettor stands to win in the bet slip. If you're satisfied with the odds, you can happily hit the button to confirm your bet and wait for the results.
Enjoy the game: The bet has been placed, the game has started, now all you need to do is sit back, relax and watch the game and let your bet come in.
Disclaimer: (This article is sponsored and includes some commercial links)